Talk of the town7/10/2020Over USD 1 Million per post despite corona–This is the “Instagram Rich List 2020”It’s basically a company secret, but one that applies to an entire industry: How much do brands really pay the influencers, athletes and all other manner of celebs with oodles of reach to publish a pa
MobileTalk of the town7/2/2020State of the German Internet 2020: The brand new keynote from OMR CEO Philipp WestermeyerNormally, Philipp Westermeyer delivers his keynote “State of the German Internet” each year at the OMR Festival in front of a 7K strong audience. There has, however, been little normal about ...
Talk of the town6/4/2020Calendar Marketing: How media outlets and brands are taking aim at your calendar
Talk of the town5/22/2020How Stefanie Giesinger and Marcus Butler are pushing their new sustainable fashion label
Talk of the town5/8/2020Did German jewelry startup “Purelei” perfect the social commerce playbook?
Talk of the town4/16/2020Getting more reach for less is (nearly) impossible: Testing The TikTok Ad Tool
Talk of the town4/8/2020ManoMano: French startup looks to hammer out a role in Germany as an Amazon for home improvement
Talk of the town4/3/2020China’s thriving livestream sector—and how small retailers can use the format
Content MarketingTalk of the town3/24/2020What’s up with the changes to ad prices on performance marketing giants Facebook and Google
Content MarketingTalk of the town3/9/2020Growth plateau? Google omits core metric from its quarterly report