Talk of the townSocial1/12/2021Vtubers have millions of subs and huge revenues—but the reality is, they don’t existTuning in to watch your favorite cartoon character as it sings, plays and interacts live with its gang of animated friends sounds cute and fun. But what if you’re able to join in on the fun and games
MobileTalk of the town1/5/2021Best of 2020: The ten most-read articles of the yearAt long last, 2020 is in the books. A challenge in every respect, we could fill many a digital page with loads of gobs and scads of Eff Yous to 2020. We could, but we won’t. Instead, we’re ...
Talk of the town11/26/2020This couple transformed an Amazon project into a toy brand—and millions in revenue
Talk of the town11/13/2020Second-hand platform “Vinted” is minting a new app—can it merge its nearly 9 million users?
Marketing RockstarsTalk of the town11/6/2020Playrix: You may not know this billion-dollar gaming company, but you know their ads
Talk of the town10/29/2020Gitti up! Nail polish startup Gitti posts impressive growth without the luxury of deep pockets
MobileTalk of the town10/21/2020Get ready! Here comes round 2 of Digital Masterclasses by OMR: This is how you can attend
Talk of the town10/1/2020Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
Talk of the town9/23/2020The inside story of “The Hut Group” and how it reached a USD-6b valuation
Talk of the town9/18/2020The fun and games of free shares: neo broker Bux turns a clever giveaway into scores of new customers
Talk of the town9/1/2020Building a billion-dollar business on Youtube: Toy behemoth MGA is largely an unknown—but it’s bigger than Mattel
Talk of the town8/27/2020Hacking the charts? Why Warner Music is paying USD 85 million for meme accounts