1/9/2020The enigmatic flywheel trend — what’s behind the marketing buzzword du jour“Using funnels to acquire customers is old news—you need to build a flywheel!” That’s paraphrasing the battle cry to be heard and read from many a marketing guru in the past months. ...
12/30/2019OMR Best of: 2019 EditionBefore we train our sights firmly on 2020, we’re taking one final look back at what went down in 2019. We welcomed 50K of you to the OMR Festival 2019 in Hamburg in May, we launched a brand new intern
11/1/2019Reinventing the hair tie? How Invisibobble turned a mass-produced good into a prestige product
10/17/2019Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes
9/13/2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
8/26/2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.