Talk of the town9/1/2020Building a billion-dollar business on Youtube: Toy behemoth MGA is largely an unknown—but it’s bigger than MattelIn 2019, Lego generated an annual revenue of USD 5.2b, Hasbro made USD 4.7b and Mattel USD 4.5b. If you don’t consider the entertainment conglomerate Disney, those are the most widely recognized names
Talk of the town8/27/2020Hacking the charts? Why Warner Music is paying USD 85 million for meme accountsHow can you make a chart-topping hit in the streaming age? Being a star helps. But going from unknown artist to superstar requires another strategy. There is an entire generation of rappers who’ve cli
Content MarketingTalk of the townScott Peterson 8/20/2020It’s the latest drop: is “drop servicing” a passing fad or the latest opportunity to get rich quick online?
Talk of the town8/13/2020Social Commerce: The Ultimate Guide to the plethoral murk of shop, shops and shopping functions on Instagram
Talk of the town7/28/2020600,000 subs in 1 month: The viral fairytale of Berlin Jam Skater Oumi Janta
Talk of the town7/10/2020Over USD 1 Million per post despite corona–This is the “Instagram Rich List 2020”
MobileTalk of the town7/2/2020State of the German Internet 2020: The brand new keynote from OMR CEO Philipp Westermeyer
Talk of the town6/4/2020Calendar Marketing: How media outlets and brands are taking aim at your calendar
Talk of the town5/22/2020How Stefanie Giesinger and Marcus Butler are pushing their new sustainable fashion label
Talk of the town5/8/2020Did German jewelry startup “Purelei” perfect the social commerce playbook?