Talk of the town10/29/2020Gitti up! Nail polish startup Gitti posts impressive growth without the luxury of deep pocketsIt’s a crucial hurdle for most startups: overcoming a lack of budgetary resources. When it comes to cosmetics, that can be compensated if you are an influencer or have reach to leverage. Jennifer ...
MobileTalk of the town10/21/2020Get ready! Here comes round 2 of Digital Masterclasses by OMR: This is how you can attendBack when corona forced us to cancel OMR 2020, it was clear that we’d transplant as many of the Festival’s core elements into the digital space as possible. First and foremost, that meant digitizing .
Talk of the town10/1/2020Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
Talk of the town9/23/2020The inside story of “The Hut Group” and how it reached a USD-6b valuation
Talk of the town9/18/2020The fun and games of free shares: neo broker Bux turns a clever giveaway into scores of new customers
Talk of the town9/1/2020Building a billion-dollar business on Youtube: Toy behemoth MGA is largely an unknown—but it’s bigger than Mattel
Talk of the town8/27/2020Hacking the charts? Why Warner Music is paying USD 85 million for meme accounts
Content MarketingTalk of the townScott Peterson 8/20/2020It’s the latest drop: is “drop servicing” a passing fad or the latest opportunity to get rich quick online?
Talk of the town8/13/2020Social Commerce: The Ultimate Guide to the plethoral murk of shop, shops and shopping functions on Instagram
Talk of the town7/28/2020600,000 subs in 1 month: The viral fairytale of Berlin Jam Skater Oumi Janta
Talk of the town7/10/2020Over USD 1 Million per post despite corona–This is the “Instagram Rich List 2020”
MobileTalk of the town7/2/2020State of the German Internet 2020: The brand new keynote from OMR CEO Philipp Westermeyer