Get ready! Here comes round 2 of Digital Masterclasses by OMR: This is how you can attend


Back when corona forced us to cancel OMR 2020, it was clear that we’d transplant as many of the Festival’s core elements into the digital space as possible. First and foremost, that meant digitizing our popular series of deep dives, the OMR Masterclasses. Lo and behold (and thanks be to our tech team), three months after cancelling, we were able to launch round 1 of our Digital Masterclasses. Thousands of you took part with your virtual attendance. Since interest on your end was so great, we’re going live with round 2 this November 10, 11 and 12. The setup is similar with an impressive lineup of digital marketing experts and the same price of admission: zip, zero, zilch. All you need is a computer, tablet or smartphone, a stable internet connection and a willingness to learn from the best! Today, we’re showing you how to sign up and unveiling the first DMCs you can apply for.

Here’s how you can attend: First things first, get your free ticket here to the Digital Masterclasses by OMR. Step 2: check out the lineup of DMCs and apply to attend the classes that best fit your business goals. You may apply to a maximum of 8 DMCs for the entire three-day event; there are five time slots per day. Before you finalize your selection, be sure to double check your selection in the timetable to make sure that there are no overlapping classes. As there will be the chance to ask questions at the conclusion of the seminar per chat, spots are limited. It’s also why there is no guarantee that you will be accepted to attend each Masterclass you apply to attend. The application phase runs through November 3, 2020—but don’t wait to apply. We reserve the right to close the registration to classes that are especially popular to thus limit the number of applications we have to reject. We kindly ask for your understanding.

Here’s how you can attend round 2 of the Digital Masterclasses by OMR (click to enlarge)

Searching for Trust: 4 Reasons Brands Need to Take Control of Their Answers Online

Tuesday, November 10, 9:00 to 10:00 AM Hosted by YEXT Today, information is everywhere, and it can be accessed in an instant. Your customers expect to get accurate, immediate responses to questions about your brand. Find out the four major reasons why search is going to be the most critical issue for your brand this year: from the unprecedented changes brought by COVID-19 to the high-ROI nature of organic search.

Programmatic Beyond Identity – No cookies, no problem

Tuesday, November 10, 9:00 to 10:00 AM Hosted by Xandr Developments in the industry have been disrupting the ability to personalize advertising. From changes in browser support for 3rd party cookies, to the ongoing impacts of privacy regulation, the industry is being challenged to find new ways to target ads efficiently. To support publishers in selling inventory that has no or limited user information, and to assist buyers in finding new ways to target ads efficiently in this new normal of identity-less traffic, Xandr is introducing the concept of “Simple Ads”. “Simple Ads” enables the targeting of brand-safe and highly premium content so that the inventory will be bundled into suitable contextually targeted environments. So how can you build a programmatic campaign in this new environment?

Philips Best Practice: Data is the key for growth marketing

Tuesday, November 10, 10:00 to 11:00 AM Hosted by Salesforce According to the new Salesforce Marketing Intelligence Report for Europe, data-driven transformation is in full swing. 92% of marketers are mandated to prioritize growth and therefore need solid data to make marketing decisions that pay off. This OMR session will show you why successful marketing transformation is based on data. Discover how Philips evolved its data journey to establish sustainable marketing performance: The importance of Marketing Intelligence for digital transformation, Preparing for a sustainable data journey – identifying KPIs that really matter and evolving the KPI framework at Philips, Marketing Performance Best Practice: how to accelerate campaign output by running a lean data and insights operation.

Discovery Commerce – Driving growth through Commerce on Facebook

Wednesday, November 10, 11:00 AM to 12:00 PM Hosted by Facebook This year, the pandemic has accelerated people across the globe from shopping in-store to online. According to eMarketer, German Retail eCommerce growth is set to grow by more than 16% in 2020, in the backdrop of an otherwise challenging Retail landscape. Today, it’s critical that businesses embrace a more modern way of marketing to turn desire into fresh demand. Discovery Commerce enables businesses to go one step further than they can with any other marketing — by not just meeting customer needs but anticipating them. Facebook is doubling down on commerce, weaving shopping into the fabric of each app to help people gather inspiration, discover and buy the products they love. In this session, learn how to make the most of Facebook’s suite of Commerce Solutions to create better shopping experiences for people and find new growth for your business.

Amazon Attribution: Grow your business on Amazon by optimizing off-Amazon shopping experiences

Wednesday, November 11, 10:00 to 11:00 AM Hosted by Amazon Advertising Learn how Amazon Attribution, a self-service measurement solution, gives marketers insight into how their non-Amazon media and marketing channels, across search, social, video, display, and email, impact shopping activity and sales performance on Amazon to help with measuring, optimizing, and planning their marketing strategies.

De-mystifying the Marketing Flywheel – How to make it spin your organization: Concepts, KPIs, best practices

Wednesday, November 11, 10:00 to 11:00 AM Hosted by CrossEngage Say bye-bye to the sales-marketing funnel – the “Marketing Flywheel” is the new kid in town. However, despite its recent prominence and press coverage, it remains a vague concept for many. This session sheds a light on how to make the flywheel spin. Specifically, it focuses on why this concept is revolutionary, in which contexts it is applicable best, how to implement it in your organization and, how to measure and optimize it. This session is aimed at everyone up for a ride on the Marketing Flywheel – head for heights is not required.

The Attention Economy and The Power of Predictability—How to stay ahead in a changing marketplace

Wednesday, November 11, 11:00 AM to 12:00 PM Hosted by Facebook This single Digital Masterclass tackles two important areas that will help you boost your business. In the Attention Economy 2012-2020: “The MMA x GWI – Mind the Gap Attention Economy Report” lays out a clear understanding of the shape of the commercial media landscape in Germany today. The report shines a light on changes on the media landscape in Germany between 2012 and 2020, contrasting Gen Z, Millennials, Gen X and Baby-boomers’ media behavior. The power of predictability 2021: In the last months have made us all go through an unprecedented period of forced experimentation. This has given rise to an acceleration of media behavior. Informed by the latest insights and real-world examples of changing consumer behavior, hear how businesses can lead change and set strategy to best plan for the year ahead.

Misinformation Online: How Brands Build Trust Through Answers, Not Ads

Wednesday, November 11, 12:00 to 1:00 PM Hosted by YEXT Having a strong digital footprint has always been important, but in a global pandemic the online customer experience is really the only experience. But just because you’re invested in digital doesn’t automatically mean you’re building trust and, in turn, loyalty. It’s about being really great at digital, starting on your own website. Consumers have questions, and businesses are constantly challenged to supply direct answers. And if they can’t? People will bounce to search engines where they’re bombarded with ads and 3rd party options designed to steal their attention away from you. Find out how you can build a digital customer experience on and off your own website that is designed to meet customers at their moment of intent.

Future of Marketing: The Impact of Data, MarTech and COVID

Wednesday, November 11, 11:00 AM to 12:00 PM Hosted by TD Reply In 2020, the Marketing and Advertising Industry finds itself at a crossroads. The past 10 years has seen more disruption than the last 100. Led by technological innovation, the rise of data, and an ever-changing cultural environment, has combined to upend the traditional pillars that once made the industry successful. This Masterclass is a deep dive into the challenges facing the industry today and offer a glimpse of what the industry will look like tomorrow. With Sonar, a unique data-driven Trend tool, combined with over 30 interviews with Europe’s leading marketing thinkers, TD Reply has compiled the most articulated and up-to-date read on the marketing and advertising industry today.

AI: The missing piece in your marketing stack. Revealing Invaluable Insights through Augmented Analytics

Thursday, November 12, 10:00 to 11:00 AM Hosted by Adverity We know, we all want AI. But not many of us really know why, or what for. Augmented Analytics, powered by AI, can be an indispensable technology to help uncover invaluable insights, quickly and easily. But AI is useless without the correct data and analytics. Do it right, and you will gain maximum value and intelligence from your digital marketing reporting; providing insights such as performance highs and lows, emerging trends, rogue outliers, and where to focus budgets for maximum ROI. But do it wrong, and it becomes a confusing, expensive mess—Artificial Stupidity. This session takes a look at the evolution of AI, how it can drive Augmented Analytics, and how it can be applied to both ends of the integration and reporting process – to help obtain the right, high-quality marketing performance data.

How to Win in China with E-Commerce and Social Media!

Thursday, November 12, 10:00 to 11:00 AM Hosted by Genuine German China is coming out of the global pandemic faster than any other country. With its recovery China’s strong e-commerce growth continues which opens up opportunities for global brands wanting to secure their share of the Chinese market. This Masterclass will guide you through your possibilities to scale up your business in China.

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