Piwik PRO Analytics Suite vs. Matomo (zuvor Piwik)

What is Piwik PRO Analytics Suite?

The Piwik PRO Analytics Suite describes itself as "the perfect privacy-compliant alternative to Google Analytics" with a focus on user privacy and data security. Among other things, it is intended to provide a better customer journey, optimize customer support and advice, and ideally protect data. The suite offers a total of four modules: Analytics, Tag Manager, Consent Manager, and the integrated Customer Data Platform. The suite is suitable for a wide range of companies - from public institutions to private firms, particularly in the finance and health sectors.