Piwik PRO Analytics Suite vs. Google Analytics

What is Piwik PRO Analytics Suite?

The Piwik PRO Analytics Suite describes itself as "the perfect privacy-compliant alternative to Google Analytics" with a focus on user privacy and data security. Among other things, it is intended to provide a better customer journey, optimize customer support and advice, and ideally protect data. The suite offers a total of four modules: Analytics, Tag Manager, Consent Manager, and the integrated Customer Data Platform. The suite is suitable for a wide range of companies - from public institutions to private firms, particularly in the finance and health sectors.

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Google Analytics

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What is Google Analytics?

Anyone who deals with web analysis on a daily basis probably can't avoid Google Analytics. With the tracking tool, which is free in the basic version, according to their own statements, company data can be analyzed centrally, performances of marketing activities, content and own products measured and as such "make better decisions". Website operators can use it to view important statistics and key figures. The tool is suitable for beginners and experienced users alike. The prerequisite for use is setting up a Google Account. The usage data is then played out using a tracking code from Google, which is inserted in the head area of your own website.