Comparison of Matomo vs. Piwik PRO

What is Matomo (formerly Piwik)?

The open-source solution Matomo (formerly known as Piwik) is often seen as a major competitor to Google Analytics. The PHP-based software describes itself as a "Google Analytics alternative that protects the data and privacy of the user". It is particularly suitable for obtaining a lot of useful and interesting data about the behavior of website users. Matomo can be used both in the cloud and on your own server (the latter is free). In the so-called Matomo Marketplace, you can find numerous free plugins that allow you to expand the range of functions as you wish.

What is Piwik PRO Analytics Suite?

The Piwik PRO Analytics Suite describes itself as "the perfect privacy-compliant alternative to Google Analytics" with a focus on user privacy and data security. Among other things, it is intended to provide a better customer journey, optimize customer support and advice, and ideally protect data. The suite offers a total of four modules: Analytics, Tag Manager, Consent Manager, and the integrated Customer Data Platform. The suite is suitable for a wide range of companies - from public institutions to private firms, particularly in the finance and health sectors.