Buffer vs. Hootsuite Comparison

What is Buffer?

Founded in the UK in 2010, Buffer describes itself as a "social media management platform" that offers brands visual marketing, audience engagement, and analytics. Currently, according to their own information, more than 75,000 brands worldwide trust in their solution. Included in their offering is Buffer "Publish", a scheduling tool (for planning, publishing content, etc.), and Buffer "Analyze", a reporting tool (for analyzing performance, creating reports). Buffer "Publish" can be used starting at $15/month and Buffer "Analyze" from $35/month (for pro versions).

What is Hootsuite?

Hootsuite aims to simplify the planning, creation, and analysis of social media campaigns on all major platforms, from Facebook to Instagram to Pinterest. The software is designed to make work easier for social teams, primarily through a central inbox with all messages from the various social networks, and by facilitating easy distribution of upcoming tasks to all team members. So, all social tasks in one place.