The Smarketer Group is one of the leading owner-managed performance marketing groups in Europe. Rather than operating as a traditional generalist agency, the company consistently pursues a best-in-class approach: as a holistic agency network, the group unites highly specialized units that each act as market leaders in their respective channels.
By closely integrating data, technology, and this deep expertise—backed by a shared business intelligence strategy—the Smarketer Group effectively scales the growth of e-commerce brands and B2B companies. Holding top certifications like Google Premier Partner and Microsoft Advertising Elite Partner, the group commands a leading position in the DACH market.
Through its specialized subsidiaries, the Smarketer Group covers all critical growth levers:
Smarketer (core brand): The specialist for search performance. Focus on Google Ads and Microsoft Advertising (Bing). This is where the group's roots lie, with in-depth expertise in bid automation and SEA strategy.
AMZELL: One of the leading Amazon marketing agencies in the German-speaking world. As an Amazon Ads Advanced Partner, AMZELL supports sellers and vendors with full-service support for Amazon Advertising and SEO optimisation of product detail pages.
WLO.social: The specialised unit for social media performance. WLO.social focuses on the data-driven management of ads and content on platforms such as Meta (Facebook/Instagram) and TikTok.
SMAWAX: The strategic digital consulting agency within the group. SMAWAX focuses on holistic multichannel audits, SEO strategies and overarching consulting on digital transformation.
summ-it: The technological backbone of the group. summ-it specialises in data management and business intelligence. The unit ensures that marketing data from all channels (Google, Amazon, social media) flows into a central data warehouse to enable valid attribution models and dashboards.
AdsXpress: A specialised service for SMEs that makes professional performance marketing efficiently accessible even for smaller budgets.
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