Smarketer Group

The Smarketer Group is an owner-led performance marketing group based in Berlin, founded in 2011 by David Gabriel. The idea behind it is simple: rather than doing a bit of everything, the group unites six specialist agencies, each of which truly masters one channel. They are connected through a shared business intelligence infrastructure, so that data from every channel feeds into the same decisions.  

Today, more than 350 employees serve over 1,500 clients across e-commerce and B2B. Certifications include Google Premier Partner and Microsoft Advertising Elite Partner – making the group one of the most highly accredited providers in the DACH region.  

The six agencies at a glance: 

Smarketer (core brand): Search performance with Google Ads and Microsoft Advertising (Bing). This is where the group has its roots – by its own account the largest pure-play Google Ads agency in the German-speaking market, with deep expertise in bid automation and SEA strategy.

AMZELL: Amazon marketing for sellers and vendors. As an Amazon Ads Advanced Partner, AMZELL manages Amazon Advertising as a full-service offering and optimizes product detail pages for Amazon search.

WLO.social: Social media performance on Meta (Facebook/Instagram) and TikTok – data-driven management of ads and content.

SMAWAX: The group's digital consultancy. SMAWAX handles multichannel audits, SEO strategies, and overarching digital transformation advisory.

summ-it: Data management and business intelligence. summ-it consolidates marketing data from all channels (Google, Amazon, social) in a central data warehouse – the foundation for valid attribution models and dashboards.

AdsXpress: Performance marketing for SMEs. Professional campaign management, efficiently tailored to smaller budgets.