empfehlenswert

empfehlenswert is a full-service influencer marketing agency for e-commerce brands. Since 2018, we’ve been building influencer marketing as a scalable performance channel for D2C brands. Over 25 brands served, more than 15,000 placements managed, over €15M in influencer budget handled. Our team of 10 works from Konstanz and remotely for clients across the DACH region.

Most agencies only know the brand perspective. We know both sides: with empfehlenswert we serve brands, with our second brand wertical we manage influencers. We see every day which briefings actually motivate creators, which compensation models work and where other agencies make mistakes. No competitor in this category has this insight. For you, that means better negotiation outcomes, less waste and collaborations that work for everyone involved.

We don’t just run campaigns on Instagram and TikTok. Our particular strength lies in channels most agencies don’t even touch: YouTube, Twitch and podcasts. For prepmymeal, we developed Twitch into a profitable influencer marketing channel. We know how these platforms work, which creators deliver and how to set up campaigns that fit the format.

You can see at any time which influencer received how much budget and how much revenue they generated. Not once a month as a PDF, but in real time. We work with clear performance KPIs: ROAS, CAC, new customer rate. Next steps aren’t driven by gut feeling, but by reporting and historical learnings. When a channel underperforms, budget gets reallocated. When an influencer delivers, we scale. You stay in full control of your investment at all times.

Our longest-standing client is Giesswein: over 4 years of collaboration, during which we scaled the monthly influencer budget from €20,000 to over €350,000, now spanning DACH and France. Consistently profitable. This works because we don’t just execute and manage. We continuously optimize, test new channels and scale aggressively when results are there. We bring this scaling experience from 5-figure to 7-figure monthly budgets into every new engagement.

Other clients include prepmymeal, heat it, störtebekker, naturtreu, mellow noir, picard, fembites, wild and maniko.

Giesswein: “The team stands out through an exceptional level of reliability. empfehlenswert impresses with their strategic, data-driven approach. Our ROAS targets are consistently met. When test goals aren’t reached, budget is deliberately and quickly reallocated. In short: truly empfehlenswert!”

heat it: “empfehlenswert works in a completely transparent and data-driven way. Our performance targets are not just met, but sometimes even exceeded. Thanks to empfehlenswert, we were able to scale our influencer marketing effectively.”

naturtreu: “A great, personal agency that brings real expertise to their clients’ needs. Always transparent and open communication. Clear recommendation!”

We manage the entire influencer marketing process: research and scouting, outreach and negotiation, briefing and content coordination, budget management, tracking and performance reporting. Your effort: give us input when we have questions. Everything else runs.

We never work in isolation. You get weekly status updates, a personal call every two weeks and are connected with us via Slack at all times. Many of our clients describe the collaboration more like an internal department than an external agency.

Our goal is not to make you dependent on us. At the end of every engagement, you’ll have a working playbook and real learnings in hand. You’ll know which influencer types work for you, which channels perform and how you could run influencer marketing in-house. No other service provider in this category makes this promise.

Want to build influencer marketing as a profitable channel or scale existing campaigns? Book a free introductory call and we’ll figure out together if and how we can help.

Learn more: empfehlenswert.social