Collabary

Based in Berlin, Collabary was founded in 2016 and is part of Zalando Marketing Services. The platform offers 3 essential data-driven features: discovery of various influencers, campaign management with its own tool, and reporting on performance based on KPIs. Users can choose between a self-managed 'Self Service' and a 'Managed Service', where Collabary carries out the campaigns. According to its own statements, more than 6,000 influencers can be selected.