SharpSpring vs. Marketing Cloud Account Engagement

What is SharpSpring?

Founded in 2014, SharpSpring identifies itself as a comprehensive sales and marketing platform that aims to automate workflows, generate more leads, and convert them into sales. Features offered by SharpSpring include behavior-based email marketing, CRM integration into native or third-party environments, dynamic forms, landing page and blog builders, and buyer personas. Various plans are available for use, based on the number of contacts (e.g., $550/month for up to 1,500 contacts).

What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement is a tool for B2B marketing automation. It allows connection with customers, offers intelligent lead-nurturing, and thus supports the sales process. By automating emails and other marketing actions, based on triggers like time and user interactions, sales cycles can be accelerated. Personalized messages and dynamic content help to inspire customers and create tailored offers.