Sellics vs. Helium 10 in comparison

What is Perpetua?

Perpetua refers to itself as a "Performance-Software for Amazon Advertising". Basically, it aims to provide users with AI-based optimization of PPC ads and useful competitive insights. The solution operates with a combination of keyword clustering, sales and revenue forecasts, analyses of seasonality and other key factors. According to its own statements, Perpetua provides everything needed to be "Advertising Ready" – meaning bid automation, Amazon SEO and listing optimization, keyword research or keyword harvesting, keyword tracking and profit analyses. The eponymous Berlin developer company offers Perpetua in three bundles – starting from 178 Euros per month. However, AI-based automations are only available with the Advertising Expert Plus for 419 Euros.

What is Helium 10?

Helium 10 sees itself as an all-in-one solution for Amazon E-commerce. The efficient organization of products can be achieved, among other things, through a large ASIN database, analytics on seasonal trends or profit estimates, a keyword analysis feature, a guided listing creation, monitoring, and PPC management tools. According to their own statement, the tool has a customer base of more than one million users. These can also use Helium 10 on mobile as an app for iOS or Android. Interested parties have the opportunity to register for free initially, but the free version is very limited. Moreover, four standardized packages between $37 and $397 per month and an individual enterprise bundle are available for selection.