Mixpanel vs. Amplitude Comparison

What is Mixpanel?

Mixpanel helps companies measure the metrics that matter. With its self-service product analysis solution, companies can determine in real-time and across all devices what motivates users to convert, interact, and stay. The insights gained are designed to enable quick decisions to improve the user experience and product based on data. So-called 'Interactive Reports' can provide users with information about product usage, engagement trends, or customer loyalty factors. Customizable dashboards can be created and real-time alerts can be received.

What is Amplitude?

Amplitude is a product analytics solution that is intended to suit both large enterprise customers as well as start-ups and scale-ups. The tool helps businesses analyze their own product users' behavior to optimize metrics such as conversion, activation, and retention. According to its own statements, Amplitude currently operates over 40,000 digital products from over 180 countries worldwide. They offer a Free version as well as a Growth and Enterprise version. The specific prices for usage are available upon request.