Marketo Engage vs. HubSpot Marketing Hub comparison

What is Marketo Engage?

Marketo is a lead management and marketing automation tool that acts as a link between marketing and sales. With this software, users can interact with customers via their own website as well as via the channels: Email, Display, Mobile and Social in a personalized and automated manner – this applies to both existing and new customers. Originally, Marketo was a B2B marketing tool; since the company was bought by Adobe in September 2018, Marketo has increasingly been targeted towards B2C users.

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a marketing automation software that helps customers attract the right visitors, convert more visitors into customers, and develop comprehensive, scalable inbound marketing campaigns. The Marketing Hub generates leads through blogs, social media, and advertisements. Custom landing pages, emails, and marketing automation help convert these leads into customers. The integrated analytics tools enable data collection, which assists in making informed and strategic decisions. It can also be linked with external marketing and sales software. There are three pricing packages available, starting from 41 € per month, and there is also a free version available.