Magento vs. Salesforce Comparison

What is Magento Open Source?

Magento claims to be one of the "leading shop systems" that is supposed to be successfully used by various customers in both the B2C and B2B environments. With Magento Open Source (formerly Magento Community Edition), the company offers a "free e-commerce platform for developers and small businesses" with the necessary functionalities, alongside the paid version Magento Commerce. This allows for the development and operation of a state-of-the-art web shop. The solution is said to be particularly exciting for start-ups and small agencies.

What is Salesforce Commerce Cloud?

Today's connected customer has high expectations. They interact with retail brands through many touchpoints — web, mobile, social, marketplaces, store, ads, and connected devices — they want the ability to quickly research, browse, and transact with manufacturers — anytime, anywhere. Each interaction should run smoothly, and all interactions should be coordinated into a single, unified experience.

As a Retailer or Direct-to-Consumer business, Salesforce Commerce will help your brand launch sooner, grow faster, and reach more customers. Leveraging the power of the cloud, Salesforce's trusted technology will help you craft innovative customer experiences that drive higher conversions and average order value (AOV), productivity, and inspire brand loyalty. With artificial intelligence infused into the platform, Salesforce enables 1-to-1 personalisation without the need for data scientists. Their robust technology partner ecosystem and team of industry experts ensure your growth from planning to launch, and beyond.

As a B2B organisation, Salesforce Commerce, will help you deliver flexible experiences and meet the unique needs of each buyer. Because it’s based in the cloud, you can develop commerce capabilities rapidly and incrementally. Teams can roll out solutions — quickly and inexpensively — in a cycle of deploy, test, and adjust. This means you can constantly innovate as customer needs evolve. Now, you can launch a digital storefront quickly, sell on any channel, make order management more efficient, and embed commerce in sales, service, and marketing workflows.

For the eighth time in a row, Salesforce was ranked as a leader by Gartner in its 2023 Gartner Magic Quadrant for Digital Commerce, leading the charge with product development velocity, personalisation capabilities and headless & composable commerce offerings.

Do you want to know more about Salesforce's services? All tools and helpful articles about the products can be found on our product page: https://www.salesforce.com/de/commerce/

Curious what value Salesforce Commerce can bring for your organisation? Check out the Forrester Total Economic Impact Report for B2B Commerce and Composable Commerce