Later vs. Hootsuite

Later was probably the first tool on the market at its launch in 2014 (then under the name Latergramme) with which one could prep and time posts for Instagram. Over the past years, the application has significantly evolved. Today, not only can content for Facebook, Twitter, and Pinterest be scheduled via Later, but the results can also be analyzed afterwards. For example, upload schedules for a week can be timed in a calendar overview and published automatically.