Later vs. Hootsuite Comparison

What is Later?

Later was probably the first tool on the market at its launch in 2014 (then under the name Latergramme) with which one could prep and time posts for Instagram. Over the past years, the application has significantly evolved. Today, not only can content for Facebook, Twitter, and Pinterest be scheduled via Later, but the results can also be analyzed afterwards. For example, upload schedules for a week can be timed in a calendar overview and published automatically.

What is Hootsuite?

Hootsuite aims to simplify the planning, creation, and analysis of social media campaigns on all major platforms, from Facebook to Instagram to Pinterest. The software is designed to make work easier for social teams, primarily through a central inbox with all messages from the various social networks, and by facilitating easy distribution of upcoming tasks to all team members. So, all social tasks in one place.