Klaviyo vs. ActiveCampaign in Tool Comparison

What is Klaviyo?

Klaviyo is a US-based marketing automation tool that is particularly aimed at e-commerce companies. It is compatible with common shop systems such as Shopify, Woo Commerce and Magento. Klaviyo allows users to segment their customer data and send automated emails and SMS messages from the customer database to increase revenue per customer. Users can also build multi-level "email flows" with welcome emails, discounts or review requests. In addition, the database can be linked to social advertising measures to target Custom or Lookalike Audiences on Facebook. Klaviyo is a GDPR-compliant email marketing software.

You can get advice on email marketing with Klaviyo from our partner Inbox Marketing.

What is ActiveCampaign?

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.