Iterable vs. Braze

What is Braze?

Braze's Customer Engagement Platform enables businesses to offer their customers relevant experiences in real time. The interactions - whether via email, SMS, mobile or web push, or within an app - assist users in building a personal connection with their customers. The functionality of the tool primarily lies in the cross-channel personalization of notifications and interactions, customer retention, campaign optimization through detailed reporting, and data management. Braze offers on-demand customer packages with the desired services. The software now counts more than 1,000 customers in 50 countries.