Iterable vs. Braze in Tool Comparison

What is Iterable?

Iterable is a cross-channel marketing platform targeting companies that want to improve their customer experiences. The platform offers features for personalized messages, harmonized channels, and dynamic campaigns.
Iterable enables users to use real-time data to build personalized relationships with each customer. It offers the possibility to communicate with customers via web, email, SMS, and in-app, and to design always-active campaigns with unique, adaptive content. The pricing model of Iterable is not publicly available and can be provided upon request.

What is Braze?

Braze's Customer Engagement Platform enables businesses to offer their customers relevant experiences in real time. The interactions - whether via email, SMS, mobile or web push, or within an app - assist users in building a personal connection with their customers. The functionality of the tool primarily lies in the cross-channel personalization of notifications and interactions, customer retention, campaign optimization through detailed reporting, and data management. Braze offers on-demand customer packages with the desired services. The software now counts more than 1,000 customers in 50 countries.