Helium 10 vs. Perpetua

What is Perpetua?

Perpetua refers to itself as a "Performance-Software for Amazon Advertising". Basically, it aims to provide users with AI-based optimization of PPC ads and useful competitive insights. The solution operates with a combination of keyword clustering, sales and revenue forecasts, analyses of seasonality and other key factors. According to its own statements, Perpetua provides everything needed to be "Advertising Ready" – meaning bid automation, Amazon SEO and listing optimization, keyword research or keyword harvesting, keyword tracking and profit analyses. The eponymous Berlin developer company offers Perpetua in three bundles – starting from 178 Euros per month. However, AI-based automations are only available with the Advertising Expert Plus for 419 Euros.