Heap vs. mixpanel

Mixpanel helps companies measure the metrics that matter. With its self-service product analysis solution, companies can determine in real-time and across all devices what motivates users to convert, interact, and stay. The insights gained are designed to enable quick decisions to improve the user experience and product based on data. So-called 'Interactive Reports' can provide users with information about product usage, engagement trends, or customer loyalty factors. Customizable dashboards can be created and real-time alerts can be received.