Drip vs. Klaviyo

What is Drip?

Drip is an e-commerce growth platform. The tool supports users in improving interaction with customers, with the goal of increasing sales. The software offers various automations and aims to help companies effectively use customer data. For example, the tool enables personalized marketing campaigns. Drip offers a 14-day demo version. Different software bundles then start from $39 per month.

Klaviyo

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What is Klaviyo?

Klaviyo is a US-based marketing automation tool that is particularly aimed at e-commerce companies. It is compatible with common shop systems such as Shopify, Woo Commerce and Magento. Klaviyo allows users to segment their customer data and send automated emails and SMS messages from the customer database to increase revenue per customer. Users can also build multi-level "email flows" with welcome emails, discounts or review requests. In addition, the database can be linked to social advertising measures to target Custom or Lookalike Audiences on Facebook. Klaviyo is a GDPR-compliant email marketing software.

You can get advice on email marketing with Klaviyo from our partner Inbox Marketing.