Amplitude vs. Google Analytics

What is Amplitude?

Amplitude is a product analytics solution that is intended to suit both large enterprise customers as well as start-ups and scale-ups. The tool helps businesses analyze their own product users' behavior to optimize metrics such as conversion, activation, and retention. According to its own statements, Amplitude currently operates over 40,000 digital products from over 180 countries worldwide. They offer a Free version as well as a Growth and Enterprise version. The specific prices for usage are available upon request.

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What is Google Analytics?

Anyone who deals with web analysis on a daily basis probably can't avoid Google Analytics. With the tracking tool, which is free in the basic version, according to their own statements, company data can be analyzed centrally, performances of marketing activities, content and own products measured and as such "make better decisions". Website operators can use it to view important statistics and key figures. The tool is suitable for beginners and experienced users alike. The prerequisite for use is setting up a Google Account. The usage data is then played out using a tracking code from Google, which is inserted in the head area of your own website.