WLO.social

WLO.social (part of the Smarketer Group) is a full-service social media agency based in Berlin that specialises exclusively in measurable performance marketing on Meta (Facebook/Instagram) and TikTok. Under the distinctive name "WTF LOL OK", the team combines data-driven campaign management with the production of "thumb-stopping content".

WLO.social's core approach is based on the insight that social ads only convert if they fit natively into the user's feed. That's why the agency offers everything from a single source: from strategic consulting and target group definition to creative storytelling and video production (UGC & high-end) to precise campaign management. Particular attention is paid to ROAS optimisation and the use of AI tools to identify trends on TikTok at an early stage and efficiently support brands in both new customer acquisition and brand building.