WLO.social

WLO.social is the social media agency within the Smarketer Group, running performance campaigns on Meta (Facebook, Instagram) and TikTok from Berlin. Founded by Josef Raasch and Michael Ziesler, the team operates under the name WTF LOL OK and builds paid social that works in the feed and delivers measurable results.

The agency covers the full process: channel strategy, audience definition, creative production in its own studio and through a creator network (UGC to high-end), and ongoing campaign management. Tracking setup and attribution are part of the package, keeping ROAS transparent and directing budgets to where they have the greatest leverage.

Typical projects range from customer acquisition and scaling existing accounts to building brand awareness. WLO.social fits companies that run social ads seriously and want creative production and campaign management from a single source.

As part of the Smarketer Group, WLO.social draws on the infrastructure of one of the largest performance marketing groups in the DACH region while staying an independent, specialised team for Meta and TikTok.