Plista

Plista is a "global platform for data-driven native advertising in premium editorial environments" based in Berlin. It aims to provide advertisers and publishers with direct and centralized access to a wide portfolio of native solutions. Moreover, the tool is supposed to be able to adapt content and advertising to the individual interests of users - across all channels and devices. The reason for this is the tool's "proprietary real-time recommendation technology". Plista also claims to work with "thousands of premium publishers".