Dr. Sebastian Voigt is a partner and co-CEO at hy and leads the leading pricing consulting team in Germany (according to Brand Eins and Statista 2025). He has over 20 years of experience in pricing optimization, ranging from fast-growing SaaS scale-ups to DAX heavyweights. As the host of the “Pricing Friends Podcast,” he shares weekly insights on SaaS and tech pricing. Previously, he was Head of Pricing and Monetization at Axel Springer and a Director at Simon-Kucher. Sebastian earned his Ph.D. from TU Darmstadt on the monetization of two-sided digital markets and is a sought-after speaker at international conferences.