Search11/21/201910m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.Being the biggest XYZ “you’ve never heard of” is an effective attention-grabber commonly thrown about. Sometimes it’s just, other times, not so much. For US adtech company The Trade ...
Talk of the town11/14/201935 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in ChinaIt happened just this past Monday while you were sleeping: The world’s biggest shopping event, Singles’ Day, was the catalyst for Chinese eCommerce behemoth, Alibaba, to turn over nearly EUR 35 ...
Talk of the town11/1/2019Reinventing the hair tie? How Invisibobble turned a mass-produced good into a prestige product
Marketing Rockstars10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
Social10/17/2019Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes
Marketing Rockstars10/10/2019eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
Content MarketingTalk of the town9/13/2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
Talk of the town8/26/2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
Talk of the town8/19/2019These teens generate billions of views with AR effects Instagram and Snapchat
8/15/2019Gimlet Media co-founder Matt Lieber—how and why podcasts are set to become a billion-dollar industry
MobileTalk of the town7/10/2019The answer to “the question is what is the question?” IS your lineup for OMRAS19