Talk of the town2/6/2020Dank drops and collabs: How Dixxon turned flannel shirts into USD 20 milWhen it comes to boosting awareness and revenue, drops and collabs are standard marketing tools on the streetwear scene. However, the practice is pretty unique when you’re dealing flannel shirts ...
MobileTalk of the town1/27/2020The King of Streetwear collabs, a superstar Harvard prof. and two of tech’s biggest voicesIt’s speaking announcement day! For us, It’s one of the most exciting non-Festival days of the year for us at OMR. It officially kicks off the pre-Festival phase and we can finally see the ...
Marketing RockstarsTalk of the town12/5/2019$25m in revenue with screenshots–Elon Musk’s marketing masterpiece
Search11/21/201910m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.
Talk of the town11/14/201935 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China
Talk of the town11/1/2019Reinventing the hair tie? How Invisibobble turned a mass-produced good into a prestige product
Marketing Rockstars10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
Social10/17/2019Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes
Marketing Rockstars10/10/2019eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”