Marketing Rockstars10/10/2019eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”It’s one of the biggest eCommerce trends at the moment: Direct To Consumer (DTC), as well as vertical brands, selling their wares, wait for it, direct to consumers—typically exclusively online. The ..
Talk of the town10/2/2019Uncovering second-hand fashion platform DepopCreating a fashion empire from the confines of your own bedroom—That’s the promise British second-hand marketplace Depop uses to acquire new users. Quite successfully apparently: with more than 10 ...
Content MarketingTalk of the town9/13/2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
Talk of the town8/26/2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
Talk of the town8/19/2019These teens generate billions of views with AR effects Instagram and Snapchat
8/15/2019Gimlet Media co-founder Matt Lieber—how and why podcasts are set to become a billion-dollar industry
MobileTalk of the town7/10/2019The answer to “the question is what is the question?” IS your lineup for OMRAS19
Talk of the town6/14/2019Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow
Talk of the town5/20/2019This Danish lawmaker grabs votes, where others grab themselves—on pornhub.
OMR NewsOnline Marketing5/10/2019State of the German Internet 2019: The OMR keynote for OMR19 - including slides
MobileTalk of the town5/10/2019State of the German Internet 2019: The OMR keynote for OMR19—including slides