Marketing RockstarsTalk of the town12/5/2019$25m in revenue with screenshots–Elon Musk’s marketing masterpieceLet’s play a quick game to start, ok? Good. Word association. Here goes: Cybertruck! I can feel the hate and jeers from behind my keyboard. There’s no question that Elon Musk’s new pickup model, ...
Talk of the town11/28/2019How a German Influencer Leveraged Instagram Filters into 3 Billion ViewsAs it becomes increasingly difficult to grow organically on social platforms, many brands and influencers are searching for tricks, levers and clever strategies that give their views and followers a m
Search11/21/201910m ads per second, 10 billion market cap, 400m in revenue—and you’ve never heard of them.
Talk of the town11/14/201935 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China
Talk of the town11/1/2019Reinventing the hair tie? How Invisibobble turned a mass-produced good into a prestige product
Marketing Rockstars10/24/20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
Social10/17/2019Eat with your mouth open! This German ASMR Youtuber smacks his lips on traditional German dishes
Marketing Rockstars10/10/2019eCommerce Guru David Bell in the OMR Podcast: “New brands have to solve a problem.”
Content MarketingTalk of the town9/13/2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
Talk of the town8/26/2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
Talk of the town8/19/2019These teens generate billions of views with AR effects Instagram and Snapchat
8/15/2019Gimlet Media co-founder Matt Lieber—how and why podcasts are set to become a billion-dollar industry
MobileTalk of the town7/10/2019The answer to “the question is what is the question?” IS your lineup for OMRAS19