Marketing RockstarsNative Advertising23.8.2023FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacyThe international governing body of association football (FIFA) and video game developer Electronic Arts (EA) parted ways after a nearly 30-year partnership. With “FIFA 23,” the final installment ...
MobileNative Advertising18.8.2023A career change fit for a fitter? How BoxToxTV got nearly 10 billion Youtube views overnightUntil a year ago, Evgenij Zaroznyi was still an unknown tractor mechanic from Germany’s North Rhine-Westphalia region. Today, his YouTube account BoxToxTV has over nine billion views and more than ...
MobileNative Advertising31.7.2023Ballers wanted: New German indoor soccer league to launch this year with prominent backing.
Native Advertising14.7.2023Breakfast cereal shakeup: How young cereal startups are turning to celebrities, pods and protein
Native AdvertisingOMR Team 16.6.2023From LeBron and Serena to Roger and Götze: Just how successful are athletes as startup investors?
MobileNative AdvertisingOMR Team 26.2.2022Hollywood director Quentin Tarantino headlines OMR Festival 2022
Native AdvertisingOMR Team 25.3.2021OMR buys Reebok (we wish): Here’s how the brand could return to its glory days
Native AdvertisingOMR Team 18.9.2020The fun and games of free shares: neo broker Bux turns a clever giveaway into scores of new customers
MobileNative AdvertisingOMR Team 23.4.2019Day 1 on the Deep Dive Stage: from Amazon Hack’s to Facebook Groups and WeChat Marketing
SponsoredOMR Team 29.5.2018“Like the lime on a taco.” That’s what data is for mobile.de, Onefootball and Quandoo
MobileNative AdvertisingOMR Team 2.3.2018OMR Fifty: and Germany’s biggest digital marketing players for 2018 are …
Native AdvertisingOMR Team 13.2.2017The Rockstars 50 for 2016. The fifty biggest names on the German online scene