Wix vs. Webflow Comparison

What is Wix?

Wix is a leading cloud-based platform with over 250 million users worldwide. The tool allows you to create, manage, and scale a professional website.

Wix offers users various ways to build their websites. Beginners can choose from over 900 pre-made website templates, which can be customized using an intuitive drag-and-drop editor and various AI features such as an automatic text generator.

What is Webflow?

Webflow is an innovative, visual platform that empowers users to create, design, and manage websites – all without writing a single line of code. As a modern content management system (CMS), Webflow seamlessly combines the ease of a website builder with the precision of professional-grade web design.

Marketing teams benefit from fully customizable designs, automated responsiveness, and built-in SEO capabilities. Unlike traditional systems, Webflow allows real-time editing directly on the website, making updates to text, images, or layouts intuitive and immediate. The platform’s CMS is tailored for organizing and publishing content efficiently, making it ideal for dynamic blogs, campaign landing pages, and scalable company websites. With its cloud-based infrastructure, Webflow handles maintenance, updates, and security automatically, so you can focus on your goals instead of technical headaches.

Webflow is the perfect solution for marketing managers who need a high-performing, adaptable website to support their campaigns and brand initiatives.

Webflow can be seamlessly integrated with various marketing tools through custom code and numerous integrations. Whether it’s tracking with Google Analytics, automating workflows with Zapier, or connecting to CRM systems like HubSpot, Webflow offers maximum flexibility to support your marketing strategies. These integration options make it easy to automate workflows, analyze campaign data, and continuously optimize your website’s performance.