Serpstat vs. Ahrefs in SEO Tool Comparison

What is Serpstat?

Serpstat is a marketing intelligence platform that provides, among other things, keywords for SEO/PPC campaigns. With this tool, one can perform backlink analysis, rank tracking, keyword research, and competitive analysis. With the ad analysis function, competitors’ advertising strategies and budgets can be analyzed, keywords can be sorted by domains and services, and campaigns can be adjusted accordingly. Serpstat offers various pricing packages. The Lite version starts at $69 per month.

What is Ahrefs?

Ahrefs refers to itself as a complete SEO toolbox and brings with it five different features. With "Site Audit", the own site can be analyzed. Ahrefs also provides recommendations for optimization using health scores. The "Site Explorer" allows for competitive analysis by providing insights into the organic traffic and backlink profiles of websites. The "Keyword Explorer" can be used to determine the traffic potential of keywords, the "Content Explorer" finds successful content in individual niches and the "Rank Tracker" sends automatic reports about ranking changes of your own website and those of competitors.

Ahrefs Functions & Features

✓ Cloud-based SaaS solution (no installation required) ✓ All-In-One-Tool ✓ Rank monitoring & rank tracking ✓ Keyword research ✓ Content creation and content optimization ✓ Technical analyses (crawling) ✓ Onpage optimization ✓ Offpage optimization ✓ Competitive analysis

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Serpstat vs. Ahrefs

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