Searchmetrics vs. Semrush

What is Searchmetrics?

Searchmetrics is likely one of the most well-known providers of SEO tools. With the Searchmetrics Suite, the creators specifically position themselves as a search engine marketing solution for large companies. The SEO and content software suite consists of several tools. The Research Cloud allows websites to be analyzed in terms of visibility, rankings, potential, and competition. Content Experience is intended to help create optimum content for search engines and the respective target group. Search Experience tracks the performance of keywords and Website Performance includes, among other things, crawler tools and link checker.

Searchmetrics Functions & Features

✓ Cloud-based SaaS solution (no installation required) ✓ Rank monitoring & rank tracking ✓ Keyword research ✓ Content creation and content optimization ✓ Technical analysis (crawling) ✓ On-page optimization ✓ Off-page optimization ✓ Competitive analysis

Semrush

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What is Semrush?
Founded in 2008 and operating in seven locations across the United States and Europe, calling Semrush an SEO tool would be correct, but it wouldn't fully do justice to its range of functions. Semrush is more of a toolbox, consisting of five toolkits: SEO, Content Marketing, Competitive Analysis, Social Media, and PPC. For categories such as Social Media Management, On-Page SEO, Keyword Research, Link Building, Paid Advertising, etc., there are several tools that delve deeper into specific uses of the main categories. The tool covers various SEO processes and gains further insights through traffic and market analysis. According to its own statements, Semrush has more than six million users.

How does Semrush work?
To use Semrush, you just have to create a customer account - you can use the 7-day trial period at the beginning. If you want to keep access to Semrush after the seven days, you need to opt for the paid software subscription. Since Semrush operates web-based, there is no need for a local installation on your computer. If you want to work with Semrush, you simply log into your customer account and can then use all functions of Semrush online.

What does Semrush mean?
According to its own statements, Semrush is a SaaS platform for online visibility and content marketing. With over 50 tools in areas such as SEO, Content Marketing, Paid Campaigns, Social Media, and Market Research, you have a powerful all-in-one solution for your online marketing. Semrush supports you in forming your strategy by giving you access to 20 billion keywords and carrying out in-depth website and competitor analyses. In particular, in the SWO area, Semrush is very strong and helps you to improve your visibility in search engines.

Semrush Features & Properties
✓ Cloud-based SaaS solution (no installation necessary) ✓ All-In-One Tool ✓ Rank Monitoring & Rank Tracking ✓ Keyword Research ✓ Content Creation & Content Optimization ✓ Technical Analyses (Crawling) ✓ Onpage Optimization ✓ Offpage Optimization ✓ Competitive Analysis