Outbrain vs. Taboola

What is Taboola?

Founded in 2007, Taboola is the leading Native Advertising platform. Integrated into the world's leading publisher sites, the platform delivers recommendations for the open web and helps people discover things they might like. Taboola's platform is based on artificial intelligence and is used by publishers, advertisers, brands, and agencies.

News sites and networks such as MSN, Yahoo, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, and Express, as well as email providers like Web.de and GMX, use Taboola to monetize content, and increase traffic and user engagement.

Advertisers like Volvo, Bosch, About You, ERGO, and HelloFresh achieve more relevant global audiences and visibility to generate higher brand awareness, more leads, and higher revenue for their apps, products, and services. For this, they have experienced teams and innovative tools at their disposal, making Taboola a strategic channel in the marketing mix, including flexible bidding solutions and the latest GenAI tools.

According to the company, more than 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola has office locations in 22 cities worldwide, including New York, London, Berlin, and Munich, employing 1,800 people.