Magnolia vs. Sitecore Experience Platform

What is Magnolia?

Magnolia offers a Composable Digital Experience Platform tailored to real needs. By unifying individual tech stacks - from existing systems to the latest MarTech - Magnolia supports the creation of fully integrated customer experiences and accelerates digital delivery. Maximum flexibility is achieved by bundling content from all data sources in a content hub and being able to publish directly across all channels - with seamless workflows for teams. With a track record of 100% successfully implemented projects, over 450 enterprise customers, and over 200 certified Magnolia partners worldwide, Magnolia is the preferred Composable DXP of leading companies, including American Express, The New York Times, CNN, Sanofi, Generali, OBI, R+V, and Bauhaus.

Sitecore Experience Platform

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What is Sitecore Experience Platform?
The Sitecore Experience Platform (XP) is a combination of Experience Manager (XM) and Experience Database (xDB). It combines customer data, analytics, and marketing automation to provide customers with personalized content in real time across all channels throughout their customer journey. The tool assists with omnichannel delivery and automation of cross-channel campaigns, among other things. In addition, it offers machine learning and a so-called "headless architecture," which enables users to create the desired content once and then display or distribute it everywhere.