Magnolia vs. Sitecore Experience Platform

What is Magnolia?

Founded in Switzerland in 1997, Magnolia lets you build a composable digital experience platform made for your real-world needs. By unifying your unique tech stack – from legacy systems to the latest martech – Magnolia helps you create fully integrated customer experiences and speeds up your digital delivery. With a track record of 100% project success, over 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world, Magnolia is the platform of choice for leading enterprises, including Sanofi, Generali, the Deutsche Bahn, OBI, Müller, JobRad, and R+V.

What is Sitecore Experience Platform?

The Sitecore Experience Platform (XP) is a combination of Experience Manager (XM) and Experience Database (xDB). It combines customer data, analytics, and marketing automation to provide customers with personalized content in real time across all channels throughout their customer journey. The tool assists with omnichannel delivery and automation of cross-channel campaigns, among other things. In addition, it offers machine learning and a so-called "headless architecture," which enables users to create the desired content once and then display or distribute it everywhere.