HubSpot Marketing Hub vs. Marketing Cloud Account Engagement

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a marketing automation software that helps customers attract the right visitors, convert more visitors into customers, and develop comprehensive, scalable inbound marketing campaigns. The Marketing Hub generates leads through blogs, social media, and advertisements. Custom landing pages, emails, and marketing automation help convert these leads into customers. The integrated analytics tools enable data collection, which assists in making informed and strategic decisions. It can also be linked with external marketing and sales software. There are three pricing packages available, starting from 41 € per month, and there is also a free version available.

What is Salesforce Marketing Cloud Account Engagement?

Salesforce Marketing Cloud Account Engagement is a tool for B2B marketing automation. It allows connection with customers, offers intelligent lead-nurturing, and thus supports the sales process. By automating emails and other marketing actions, based on triggers like time and user interactions, sales cycles can be accelerated. Personalized messages and dynamic content help to inspire customers and create tailored offers.