Heap vs. Amplitude

What is Amplitude?

Amplitude is a product analytics solution that is intended to suit both large enterprise customers as well as start-ups and scale-ups. The tool helps businesses analyze their own product users' behavior to optimize metrics such as conversion, activation, and retention. According to its own statements, Amplitude currently operates over 40,000 digital products from over 180 countries worldwide. They offer a Free version as well as a Growth and Enterprise version. The specific prices for usage are available upon request.