Google Analytics vs. Mixpanel Comparison

What is Google Analytics?

Anyone who deals with web analysis on a daily basis probably can't avoid Google Analytics. With the tracking tool, which is free in the basic version, according to their own statements, company data can be analyzed centrally, performances of marketing activities, content and own products measured and as such "make better decisions". Website operators can use it to view important statistics and key figures. The tool is suitable for beginners and experienced users alike. The prerequisite for use is setting up a Google Account. The usage data is then played out using a tracking code from Google, which is inserted in the head area of your own website.

What is Mixpanel?

Mixpanel helps companies measure the metrics that matter. With its self-service product analysis solution, companies can determine in real-time and across all devices what motivates users to convert, interact, and stay. The insights gained are designed to enable quick decisions to improve the user experience and product based on data. So-called 'Interactive Reports' can provide users with information about product usage, engagement trends, or customer loyalty factors. Customizable dashboards can be created and real-time alerts can be received.