Buffer vs. Sprout Social Comparison

What is Buffer?

Founded in the UK in 2010, Buffer describes itself as a "social media management platform" that offers brands visual marketing, audience engagement, and analytics. Currently, according to their own information, more than 75,000 brands worldwide trust in their solution. Included in their offering is Buffer "Publish", a scheduling tool (for planning, publishing content, etc.), and Buffer "Analyze", a reporting tool (for analyzing performance, creating reports). Buffer "Publish" can be used starting at $15/month and Buffer "Analyze" from $35/month (for pro versions).

What is Sprout Social?

Sprout Social (The term "sprout" in English conveys "growing" or "sprouting") is designed to help grow your own social community. The scalable solution is supposed to be suitable for businesses of all types and sizes. Overall, there are four areas on offer: Engagement, Publishing & Scheduling, Analytics, and Listening. The tool can be tested for a period of 30 days for free, and the price for the standard version then starts at $99 per user per month.