Buffer vs. Later

What is Buffer?

Founded in the UK in 2010, Buffer describes itself as a "social media management platform" that offers brands visual marketing, audience engagement, and analytics. Currently, according to their own information, more than 75,000 brands worldwide trust in their solution. Included in their offering is Buffer "Publish", a scheduling tool (for planning, publishing content, etc.), and Buffer "Analyze", a reporting tool (for analyzing performance, creating reports). Buffer "Publish" can be used starting at $15/month and Buffer "Analyze" from $35/month (for pro versions).