Buffer vs. Later Comparison

What is Buffer?

Founded in the UK in 2010, Buffer describes itself as a "social media management platform" that offers brands visual marketing, audience engagement, and analytics. Currently, according to their own information, more than 75,000 brands worldwide trust in their solution. Included in their offering is Buffer "Publish", a scheduling tool (for planning, publishing content, etc.), and Buffer "Analyze", a reporting tool (for analyzing performance, creating reports). Buffer "Publish" can be used starting at $15/month and Buffer "Analyze" from $35/month (for pro versions).

What is Later?

Later was probably the first tool on the market at its launch in 2014 (then under the name Latergramme) with which one could prep and time posts for Instagram. Over the past years, the application has significantly evolved. Today, not only can content for Facebook, Twitter, and Pinterest be scheduled via Later, but the results can also be analyzed afterwards. For example, upload schedules for a week can be timed in a calendar overview and published automatically.

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Buffer vs. Later

Buffer

Later

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Later

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Later

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