Adobe Experience Manager vs. Magnolia

What is Adobe Experience Manager?

Adobe Experience Manager is designed to combine digital asset management with the capabilities of a CMS, supporting the design, management, and optimization of the digital customer experience across all channels. With the 'Content Management' feature, users are enabled AI-assisted scalability, personalizations, or cross-channel content. The Asset Management feature allows asset automation and the provisioning of so-called 'Rich Media', with the Creative Cloud also available. The 'Digital Forms' feature enables users to digitize registration and onboarding processes and other communication processes.

What is Magnolia?

Founded in Switzerland in 1997, Magnolia lets you build a composable digital experience platform made for your real-world needs. By unifying your unique tech stack – from legacy systems to the latest martech – Magnolia helps you create fully integrated customer experiences and speeds up your digital delivery. With a track record of 100% project success, over 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world, Magnolia is the platform of choice for leading enterprises, including Sanofi, Generali, the Deutsche Bahn, OBI, Müller, JobRad, and R+V.