SMAWAX is the specialised digital consulting agency within the Smarketer Group and acts as the strategic centre of the network. While the other units in the group offer in-depth specialist knowledge in individual channels, SMAWAX focuses on orchestrating these disciplines into a coherent, data-driven multichannel strategy.
SMAWAX places particular emphasis on holistic performance analysis and closing the gap between paid and organic search. The agency has played a key role in building up the group's SEO expertise and offers specialised audits that go beyond traditional ranking: A future-oriented focus is AI visibility (LLM SEO) – i.e. optimising the visibility of brands in AI-based response engines such as ChatGPT, Gemini or Perplexity. With services such as strategic budget allocation, e-commerce consulting and in-house support, SMAWAX ensures that companies not only use individual channels, but also optimise their entire digital value chain in a sustainable manner.
