Iskander Business Partner is a specialized management consulting firm for B2B sales and performance marketing, focusing on products and services that require explanation. The firm breaks away from traditional, rigid consulting approaches and sees itself as a strategic and operational partner for small and medium-sized businesses and B2B companies, helping them digitize the entire sales process (from lead generation to closing) and scale it in a predictable manner.
IBP’s service portfolio is based on the close integration of digital marketing and systematic sales processes:
- B2B Lead Generation: Development and implementation of targeted campaigns on B2B platforms (such as LinkedIn and Xing) and performance channels (such as Google Ads) to generate qualified inquiries from decision-makers.
- Cold Outreach & Social Selling: Establishing modern, systematic sales strategies. Companies learn how to connect directly with potential new customers via social networks and digital channels in a GDPR-compliant manner.
- Sales Structures & CRM: Consulting on the selection, setup, and automation of CRM and marketing automation systems to eliminate silos between marketing and sales.
- Funnel & Conversion Optimization: Analysis and refinement of the B2B value proposition and digital landing pages to measurably increase conversion rates throughout the sales funnel.
