Minds

Minds is the end-to-end platform for commercial synthetic research. Teams create audiences grounded in public sources and, where enabled, their own research inputs, then run interviews, panels, questionnaires and executable methods such as MaxDiff, conjoint and NPS in one connected workflow, with analysis and export. Minds PRISM, the engine beneath every Mind, is designed to maximize grounding, consistency and accuracy within scoped, directional synthetic research.