Corinna Bremer & Scott Peterson 3.4.2020 China’s thriving livestream sector—and how small retailers can use the format As retailers around the world have been forced to close their shops in the wake of the corona crisis, many have turned to digital in a last-ditch effort to maintain their livelihoods, launching online
Corinna Bremer & Scott Peterson 14.11.2019 35 Billion Euro Revenue on Singles’ Day. How Alibaba is crushing eCommerce in China It happened just this past Monday while you were sleeping: The world’s biggest shopping event, Singles’ Day, was the catalyst for Chinese eCommerce behemoth, Alibaba, to turn over nearly EUR 35 ...
Corinna Bremer & Scott Peterson 23.4.2019 WeChat, Alibaba, Tik Tok, JD and 830 million potential clients: OMR19 goes China
Corinna Bremer & Scott Peterson 24.9.2018 China’s crazy influencer industry: A German stands out amidst clone factories and billion-dollar revenues
Corinna Bremer & Scott Peterson 25.7.2018 When will advertisers start targeting the LGBTI communities?