SAP

SaaS isn't dead – it's mutating. And those who get it, win. Enterprise Software is facing its biggest transformation yet: AI Agents are taking over value creation, processes, and decisions. The question that changes everything: Where do you need reliable, predictable systems – and where do real competitive advantages emerge from Agents that think and act autonomously? Coding Agents take it even further: maximum customization exactly where it differentiates your market – without sacrificing stability. In this Masterclass, we'll show you through SAP Business AI how to master this distinction, deploy AI Agents with precision, and position your business for an era where the fastest win – not the largest.

In a world where skilled labor is scarce, good recruiting is no longer enough. FLYERALARM shows how the company attracts, inspires, and retains talent long-term through innovative HR strategies, a powerful employer brand, and a vibrant corporate culture. Learn how you can remain attractive and visible as an employer.

Is AI really rewriting the rules of enterprise software—or redefining how we use it? In this masterclass, explore how AI is transforming business operations and customer engagement—from core processes to real-time experiences.

See how SAP brings together applications, data, and AI into one connected system to power seamless, end-to-end journeys across marketing, sales, and service. Learn how leading brands are turning AI into real results—driving efficiency, personalization, and growth.

Plus, hear directly from an SAP customer sharing practical lessons, challenges, and impact. Walk away with a clear view of where AI creates value—and what it means for the future of CX.

Curious how your peers are keeping the lights on while managing aging infrastructure, renewable integration, and rising customer expectations? Join our exclusive 30-minute Guided Tour for Utilities, limited to eight participants, for networking, peer insights, and real-world examples of tackling the sector’s toughest challenges. Just come over

Curious how your peers are keeping up with ever-changing consumer demands — from “where’s my favorite product?” to returns headaches — without losing sleep (or customers)? Join our exclusive 30-minute Guided Tour for Consumer Industry professionals for networking, peer insights, and practical strategies that make day-to-day challenges manageable. Just come over

Curious how your peers are delivering exceptional customer experiences while managing supply chains, production bottlenecks, and rising client expectations? Join our exclusive 30-minute Guided Tour for Manufacturing CX professionals for networking, peer insights, and practical approaches that turn operational challenges into customer-focused solutions. Just come over

Feeling overwhelmed by the flood of AI tools and features? Join our exclusive 30-minute Guided Tour, limited to eight participants, for practical insights, real-world examples, and a clear view of what’s possible when AI is applied thoughtfully to business challenges. Just come over

Experience the success formula with beauty giant flaconi that has enabled continuous growth for 15 years. In a market where competitors are losing market share, flaconi focuses entirely on what matters most: the customer. With an ambitious goal of generating more than 100 million CRM NOI for 2026, flaconi goes beyond simple email distribution and demonstrates how a strategic CRM approach is transformed into a scalable customer loyalty system. From AI-powered segmentation and gamification to the mobile "Beauty-in-your-Pocket" strategy – this masterclass reveals the concrete successes achieved across the entire customer lifecycle using SAP Engagement Cloud.

Ignite your loyalty strategy with SAP Customer Loyalty Management,built for brands ready to turn every interaction into a moment that sticks. Discover how real‑time, context‑aware rewards, unified customer wallets, and seamless omnichannel engagement create loyalty experiences customers feel instantly. Run multi‑brand programs from one powerful platform, deliver relevant offers at exactly the right moment, and scale loyalty that keeps people coming back

How do you modernize the finance department when your company is growing rapidly and handling over 65 million transactions annually? flatexDEGIRO has shown the way! In this masterclass, Thomas Lindner, Deputy CFO at flatexDEGIRO, together with SAP, demonstrates how the online broker tackled the transition to SAP S/4HANA Cloud – as the first full-service banking institution ever to do so. You will learn how to successfully implement a Cloud ERP, take your employees along on the journey, and use AI in highly practical ways: from automated document processing and dialogue-based accounting to smart search functions. Gain valuable insights for your own customers and projects on how to efficiently combine Cloud ERP and AI in the finance sector.

Customers don't want technical specifications; they want solutions to their problems. In this masterclass, SAP democratizes software development. Together with the audience, a "Vibe Configurator" will be built, which configures complex industrial products or vehicles not through dropdown menus, but via emotional descriptions and natural language. Experience how SAP CX and AI dissolve the boundary between product configuration and a true brand experience.

Every shopping journey involves a lot of moving parts, and customers notice when they don't flow well. In this session, we'll explore how connecting discovery, checkout, order fulfillment, and follow-up moments creates smooth, consistent journeys that build lasting loyalty. We'll take a deep dive on ways AI agents detect issues proactively to keep orders on track so customer promises are kept. You'll also see how timely engagement and meaningful rewards turn simple interactions into long-term relationships.

Curious how a global software giant stays innovative, agile, and relevant after decades in the market? Join our exclusive 60-minute SAP Brand Tour to find out.This immersive session takes you through the story of SAP’s founding, the evolution of our business, and how our customers have been at the heart of our success. Learn how we continue to adapt to changing markets, embrace cutting-edge technologies like AI, and remain agile while serving millions of users worldwide.Limited to a small group, this tour is designed for interactive discussion, networking, and inspiration. Walk away with a fresh perspective on building enduring business impact, staying innovative, and putting customers at the center of everything you do. Just come over

Curious how a global software giant stays innovative, agile, and relevant after decades in the market? Join our exclusive 60-minute SAP Brand Tour to find out.This immersive session takes you through the story of SAP’s founding, the evolution of our business, and how our customers have been at the heart of our success. Learn how we continue to adapt to changing markets, embrace cutting-edge technologies like AI, and remain agile while serving millions of users worldwide.Limited to a small group, this tour is designed for interactive discussion, networking, and inspiration. Walk away with a fresh perspective on building enduring business impact, staying innovative, and putting customers at the center of everything you do. Just come over

Curious how your peers are keeping the lights on while managing aging infrastructure, renewable integration, and rising customer expectations? Join our exclusive 30-minute Guided Tour for Utilities, limited to eight participants, for networking, peer insights, and real-world examples of tackling the sector’s toughest challenges. Just come over

Curious how your peers are keeping up with ever-changing consumer demands — from “where’s my favorite product?” to returns headaches — without losing sleep (or customers)? Join our exclusive 30-minute Guided Tour for Consumer Industry professionals for networking, peer insights, and practical strategies that make day-to-day challenges manageable. Just come over

Curious how your peers are delivering exceptional customer experiences while managing supply chains, production bottlenecks, and rising client expectations? Join our exclusive 30-minute Guided Tour for Manufacturing CX professionals for networking, peer insights, and practical approaches that turn operational challenges into customer-focused solutions. Just come over

Feeling overwhelmed by the flood of AI tools and features? Join our exclusive 30-minute Guided Tour, limited to eight participants, for practical insights, real-world examples, and a clear view of what’s possible when AI is applied thoughtfully to business challenges. Just come over