Talk of the TownFlorian Rinke and Scott Peterson 11/2/2023#Booktok is changing the economy of books and sending the industry into a state of upheavalAt last week's Frankfurt book fair, the might of Booktok was on full display. It has left the future of industry incumbents up in the air.
Talk of the TownScott Peterson 10/20/2023Forget FOMO, KPIs are driving the comeback of the metaverseThe metaverse is dead; long live the metaverse? For Berlin-based startup Journee, the metaverse isn't just some fanciful notion—as they'Ve built a shop for Macy's with KPIs that are raising eyebrows.
PodcastScott Peterson 10/19/2023The "Kitchen of the Future" with Nikolas Bullwinkel, CEO and Co-Founder Circus
CommerceScott Peterson 10/10/2023Temu, Shein and Tiktok Shop are reaching deep into their pockets to penetrate Western markets
PodcastScott Peterson 10/5/2023"We saw GDPR coming, but not a scalable solution" -- Dataguard CEOs and Founders in the OMR International podcast
OMR NewsScott Peterson 9/28/2023Pants are optional, insights are not: Vol. 6 of OMR's Digital Masterclasses are kicking off
VideoInfluencer & CreatorScott Peterson 9/15/2023Viral AI dub tool Heygen: Is this the final step for globalizing the creator economy?
Online MarketingCommerceScott Peterson 9/8/2023Targeting the big "boys"—Munich startup "Spyra" takes aims at the competition with water guns.
CommerceOnline MarketingScott Peterson 8/31/2023Made in America? Nominal US footwear brand Autry is on pace for EUR 130m in revenue—thanks to the Italians
Marketing RockstarsTalk of the townOMR Team 8/23/2023FIFA vs. EA Sports: Sizing up the battle for soccer-sim supremacy
MobileTalk of the townOMR Team 8/18/2023A career change fit for a fitter? How BoxToxTV got nearly 10 billion Youtube views overnight
MobileTalk of the townOMR Team 7/31/2023Ballers wanted: New German indoor soccer league to launch this year with prominent backing.
MobileTalk of the townScott Peterson 7/18/2023“Super App” Stanly: Are superstars like Kylie Jenner planning to rebel against Instagram & Co.?
Talk of the townOMR Team 7/14/2023Breakfast cereal shakeup: How young cereal startups are turning to celebrities, pods and protein
Talk of the townScott Peterson 7/6/2023“The nature of the problem has changed,” says Yuhki Yamashita, Chief Product Officer at Figma in the OMR Podcast