Kayla Itsines, Nate Silver, Tim Urban & David Fischer—Live on stage in Hamburg this March.
40,000 attendees. That’s our goal for OMR18. To reach it, we’re literally going to reach for the stars. Our star-studded speaker line-up for March 22 & 23, 2018 in Hamburg is slowly starting to take shape. Today is announcement number 1: speakers and what’s in store at OMR18.
Read more
Admitad founder Alexander Bachmann
Sometime last week, OMR grand poobah and founder Philipp burst into the office. Short of breath and all sorts of wound up, Philipp lays out a hot scoop from OMR-family friend Andre Alpar. What’s the hubbub all about? A sponsored post published by US blogger Jeff Bullas: a classic strike-it-rich story of an initial €30 investment mushrooming into annual revenue of EUR 100 million. The protagonist? German Alexander Bachmann.
Read more
He has amassed over 7 million subscribers on YouTube, sold his company for USD 25 million and relaunched the Vlog that propelled him to fame. Casey Neistat is one of YouTube’s biggest stars and he sat down in the OMR Podcast to explain just how he built his massive reach by publishing daily content and why brands—without exercising any control of content—jump at the chance to work with him.
Read more
Casey Neistat at OMR Festival 2017. (Source: Julian Huke Photography)
We can hardly believe it, but OMR Festival 2017 has come and gone. Months of preparation and long hours for weeks on end, all for 48 hours with 25K people in the extended OMR Family. Hopefully, you could generate solid business leads, engage in meaningful exchange with fellow marketing makers and find new sources of inspiration. Enough said. Time to let pictures do the talking:
Read more
Alexander Nix, CEO of Cambridge Analytica
When Donald Trump won the election in the US last November, no one saw it coming. No one, that is, except big data firm Cambridge Analytica.
Cambridge Analytica gained prominence through its work for Donald Trump’s successful election bid this past November. While political pundits speculated about the role CA played in influencing voter opinion, marketing professionals saw a shrewd microtargeting campaign.
Digiday Editor-in-Chief Brian Morrissey
As Editor-in Chief at Digiday, Brian Morrissey knows the INs and OUTs of the digital marketing scene stateside. In the latest OMR Podcast, Brian paints a pretty bleak picture of the industry at present, while still finding rays of hope on the landscape in the form of some successful companies. In his chat with OMR founder Philipp Westermeyer, Brian discussed at length the latest developments in the publishing and adtech-business landscapes, who he thinks will emerge victorious in the impending platform battle and why paid content is a realistic chance for modern publishers.
Read more
(Source: Youtube/DagiBeee)
Impressions for German online tabloid portal Promiflash are shooting through the roof. So much so that it’s now the fastest growing German-language Youtube channel. Over 200 million views in 6 months—and over 60 million of those in the past 30 days alone. No matter how you spin it, those are insane numbers. Online Marketing Rockstars explains, how after relaunching the channel things really took off—and what that means moneywise.
Gary Vaynerchuk
CEO of a $100-million digital media agency, angel investor, author of bestsellers and entrepreneur. Despite all that, most people know Gary Vaynerchuk as a social media personality with 1.4 million Facebook fans. In the new OMR podcast, he took the time to tell us how he built up his personal brand, how much time he invests daily in social media and what his primary goal in life is.
Read more
Successful businesses in today’s digital marketplace are well versed in SEO. Be it on Google, on Youtube or on Amazon, there is no way around search engine optimization. In Germany, one savvy entrepreneur has taken to SEO game to Germany’s largest online retailer OTTO. Svenja Teichmann and her company Disset Mode figured out how to optimally place name-brand products on the platform—and turn seven figures.
Read more
Charles Chu chewing on a pen
If you have a question, Quora has the answer. At its essence, Quora is Q&A platform where users ask, answer, edit and organize user questions—while promoting their own projects or companies in the process. In the past four weeks, one industrious marketing expert put his knowledge to good use to generate 1.5 million views and over 30K subscribers to his newsletter. Posting such prolific figures begs the question: Can I profit from the same growth hacks? The answer is… The answer is yes.
Read more