Semrush vs. Serpstat in SEO Tool Comparison

What is Semrush?

Semrush is a cloud-based SaaS platform for online visibility and content marketing. It is a toolbox consisting of over 50 tools in the toolkits SEO, Content Marketing, Competitive Analysis, Social Media, and PPC, which are utilized for keyword research, technical SEO analysis, and competitor analysis. Pricing is available upon request from the provider.

What is Serpstat?

Serpstat is a marketing intelligence platform that provides, among other things, keywords for SEO/PPC campaigns. With this tool, one can perform backlink analysis, rank tracking, keyword research, and competitive analysis. With the ad analysis function, competitors’ advertising strategies and budgets can be analyzed, keywords can be sorted by domains and services, and campaigns can be adjusted accordingly. Serpstat offers various pricing packages. The Lite version starts at $69 per month.