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Entrepreneur & Investor
Starstrike Ventures
Investor & Entrepreneur
Freigeist Capital
Youtuber
CEO
KoRo Handels GmbH
Content Creator, Gründerin und Autorin
Head of Sales (DACH & FR) at Piwik PRO
Piwik PRO
Head of Media & Brand Experience
Philip Morris GmbH
Director Sales Consulting
Welect GmbH
Lea-Sophie Cramer is one of the absolute top digital entrepreneurs in Germany. After getting her start at BCG and Rocket Internet, she founded Amorelie in 2013 together Sebastian Pollok. Thanks to a clever public relations strategy, the duo were able to grow both revenue and profit to the eight-figure range. She left Amorelie in 2019 and has since been primarily active as an investor. Through her holding company, she has invested in Plus Dental, Lillydoo and Cleverly. Cramer is also member of the “Junge Digitale Wirtschaft" committee for the German government and is followed by nearly 160,000 people in LinkedIn. Together with Varena Pausder, she hosts the “Fast & Curious” podcast. Currently, she is prepping the launch of her next venture.
Let´s Together Progress: How brands can drive social progress.
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
Let´s Together Progress: How brands can drive social progress.
Tuesday, 17.05
08:30 - 09:30
Halle A1
German
Frank Thelen first made his name through “Die Höhle der Löwen,“ the German version of Shark Tank or Dragon’s Den, depending on which side of the Atlantic you’re from. Thelen is now the most-prominent tech investor in Germany. Thelen’s track record includes numerous notable exits, including 6Wunderkinder (sold to Microsoft), Mytaxi (sold to Daimler) and Kaufda (taken over by Axel Springer).
Want to become the next eCommerce scale up? Learn from Frank Thelen, Mollie, Xentral and KoRo
Tuesday, 17.05
14:45 - 16:15
Halle B1
German
Why technologie is going to save the world
Tuesday, 17.05
13:05 - 13:25
German
Thanks to videos featuring him criticizing the current state of politics, Rezo has become one of Germany’s most well-known creators. His story dates back to 2015, when already then he was generating views in the millions and is now on his third YouTube channel. Across all channels, he has a total of roughly 4 million subscribers and over 550 million views. But it’s not all politics that his flourishing community has come to expect—he’s also known for entertaining videos that are just for fun.
Exposed by Rezo - How influencers fool their advertisers
Wednesday, 18.05
08:30 - 10:00
Halle B4
German
Exposed by Rezo - How influencers fool their advertisers
Tuesday, 17.05
10:30 - 12:00
Halle B4
German
Piran Asci, born in 1993 in Berlin, is an entrepreneur, mathematician and process enthusiast. He studied mathematics and business administration at Freie Universität Berlin. His enthusiasm for entrepreneurship came about when he won the Funpreneur Competition at Freie Universität Berlin in 2014. He financed his studies and later his start at KoRo by buying and selling Yu-Gi-Oh! and Pokémon cards. The following year he joined KoRo as a working student and in 2016 acquired the company shares of the then founder Roberts.Piran Asci is now responsible for marketing, sourcing and IT.
Female Startups - Why female founders and investors are so important
Tuesday, 17.05
11:50 - 12:30
German
KoRo: Leveraging podcast ads and social to become a D2C champion
Tuesday, 17.05
14:20 - 14:40
German
Want to become the next eCommerce scale up? Learn from Frank Thelen, Mollie, Xentral and KoRo
Tuesday, 17.05
14:45 - 16:15
Halle B1
German
What will matter in the future: 7 theses that move the next generation
Tuesday, 17.05
14:30 - 16:00
Halle B4
German
Female Startups - Why female founders and investors are so important
Tuesday, 17.05
11:50 - 12:30
German
Expert in privacy-friendly analytics solutions for business. With over seven years of experience in sales and business development, Magdalena is firmly leading Piwik PRO’s sales teams in key EU markets.
Google Analytics is illegal in the EU – how to mitigate the compliance risk and find reliable analytics alternative
Wednesday, 18.05
08:45 - 10:15
Halle B1
German
Jobst Schumacher is Head of Media & Brand Experience at Philip Morris GmbH. Within the Group, he has held numerous positions of responsibility, including Country Manager Austria, Senior Manager Corporate Affairs and Head of National Force Activation. Now he is part of the biggest transformation in the history of Philip Morris International: the company wants to be much more than a leading cigarette company and pursues the vision of a smoke-free future. Since June 2016, the tobacco company also wants to replace conventional cigarettes in Germany with risk-reduced products compared to cigarettes such as IQOS.
Let´s Together Create: Art pushes marketing, marketing pushes art - and what makes collaborations successful.
Tuesday, 17.05
12:30 - 13:30
Halle A1
German
Let´s Together Create: Art pushes marketing, marketing pushes art - and what makes collaborations successful.
Wednesday, 18.05
12:30 - 13:30
Halle A1
German
Understand. Like. Love: The importance of education and storytelling for IQOS
Tuesday, 17.05
10:35 - 10:55
German
Britta Mikulcic has 20years + agency experience in media consulting and strategy. Now she is sales consultant for choice-driven advertising at Welect. She is a video advertising enthusiasts in terms of creating user-centered brand experience and highest advertising impact without using 3rd party cookies.
F*ck Data based targeting: Will the real best targeting please stand up?!
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Since 2017 cookie- & identifier-less choice-driven advertising at Welect. Former CFO of MediaCom 2007 - 2017, until 2007 Manager Operations Grey Global Group Middle Europe.
F*ck Data based targeting: Will the real best targeting please stand up?!
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Several years of digital media experience and since 2019 consulting media agencies and advertiser at Ad-Tech company Welect. Welect invented Choice-Driven-Advertising, which allows advertisers to reach interested people without the use of cookies and identifiers, due to self-determined users choice.
F*ck Data based targeting: Will the real best targeting please stand up?!
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Jan Mechtel is Co-Founder By Acquisition and Managing Director Germany at the next gen document generation platform Templafy. After his Master's degree in Finance from ESCP Business School Berlin and successful stints at Ableton and McKinsey, Jan founded the Berlin-based software startup Veodin (HTGF funded) in 2010. As Managing Director, Jan led the fortunes of the powerpoint expert for 8 years before managing the successful exit to Templafy. With the acquisition, the entire Veodin team including Jan moved to Templafy in 2018, where he has since played an integral role in Templafy’s product development while also driving strategy for the DACH region.
Protect your brand - how to make your rebrand a success by making your colleagues to brand ambassaodors
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
Michael Müller is VP Strategy & Innovation at Frontify. He has been working at Frontify since 2017 and has shaped topics around product management, growth, and marketing. He now drives strategic initiatives, M&A, and innovation projects.
Protect your brand - how to make your rebrand a success by making your colleagues to brand ambassaodors
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
Experienced Digital Marketing Specialist with extensive expertise in online analytics and tag management. At Piwik PRO responsible for sales activities and product demonstrations.
Google Analytics is illegal in the EU – how to mitigate the compliance risk and find reliable analytics alternative
Wednesday, 18.05
08:45 - 10:15
Halle B1
German
After many years in agencies, Annina Bleek joined Ströer in 2019 as SVP and heads the Solutions Studio division. Together with her team, Annina focuses on the development of cross-media product solutions and customized concepts and drives the topic of sustainability both externally and internally.
Punk rock or folk music. A matter of taste. But if you want to win fans, you have to go from the basement on to the stage. Right?
Tuesday, 17.05
12:45 - 14:15
Halle B4
German
Andreas Heintze is SVP Public Video and in this role responsible for the strategic develpment of Public Video (DOOH) in the whole funnel – including the control of product development in the programmatic tech stack, the product marketing as well as the strategic sales.
Punk rock or folk music. A matter of taste. But if you want to win fans, you have to go from the basement on to the stage. Right?
Tuesday, 17.05
12:45 - 14:15
Halle B4
German
Richard Offermann is managing director client sales of Ströer Media Solutions and in this role he is responsible for the entire national customer base. Richard and his key account management team are responsible for Ströer's clients in all different types of media.
Punk rock or folk music. A matter of taste. But if you want to win fans, you have to go from the basement on to the stage. Right?
Tuesday, 17.05
12:45 - 14:15
Halle B4
German
With over 20 years of experience in eCommerce, Frontastic founder Thomas Gottheil is one of the real authorities in the industry. The Berliner-by-choice gained his first experiences in digital commerce as early as 1999 and founded the agency Shopmacher in 2005, which is now one of the largest eCommerce agencies in Germany with over 80 employees. With the extremely successful founding of Frontastic in 2017, Thomas Gottheil succeeded in ushering in a new era in frontend technology and establishing Frontastic as the new standard frontend solution for the API economy within a short period of time.
How to do headless commerce without headaches - and when not to do it at all
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
I grew up with computers since childhood, did my first steps on the Internet in 1995, became an Internet software enthusiast and, eventually, a computer scientist. But it was until I worked in consultancy, that I realized that my second passion is to fundamentally design, structure and implement tech organizations that can develop amazing software. Since then, I have worked as a software engineer, delivered international consulting projects in 11 countries, lead teams at Zalando through Radical Agility, became CTO of a PropTech and eventually at Emma, Europe's fastest growing scale-up.
Emma Sleep designs its commerce operating system to crack EUR 1B in revenue–one night at a time
Tuesday, 17.05
12:45 - 14:15
Halle B2
German
Christina Schlesinger is Chief Customer Officer at Adverity. Her passion is to bring about positive change with innovative data technology and to provide excellent customer service. She enjoys working in a fast-paced environment and has a proven track record of building, leading and scaling multicultural teams. At Adverity, her role includes implementing customer-centric strategies, building and growing customer loyalty through value-add initiatives, and advising clients on organizational transformations.
Use marketing analytics effectively to improve your ROI and escape the reporting jungle
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Bülent Inci is Head of Performance Marketing at the DB Vertrieb GmbH. After he studied Media Information he gained his first working experiences at the Digital Marketing Team of Lufthansa WorldShop, bevor he helped establishing the online marketing for a mail order company for EDV products at a subsidiary of the global operating American Systemax Concern in 2003. Since 2008, he works at DB Vertrieb GmbH, where he supervises the development of performance marketing. Right now, he is Manager of the Performance Marketing Department and responsible for the implementation of national and international performance marketing campaigns for public transport.
Use marketing analytics effectively to improve your ROI and escape the reporting jungle
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Falling Back in Love: CMOs, Data and Identity
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
David joined Awin in January 2022, having previously been General Manager for Alibaba Group in the UK, Netherlands and Nordics. David brings international digital expertise after 15 years in leadership roles at Alibaba and Google. At Alibaba, David helped hundreds of European businesses to launch their digital operations in China, while establishing and growing the teams in Northern Europe; at Google, among other roles he led the UK Retail & Technology sales and operations teams. With overall responsibility for Awin's relationship with its customers, David's focus is on ensuring that all customers, of all sizes, enjoy success and sustainable growth as they work with Awin.
How businesses are using affiliate partnerships to outsource their marketing innovation
Tuesday, 17.05
14:45 - 16:15
Halle B4
German
As Senior Director of Business Development DACH, Simon Köpp is responsible for The Trade Desk's new customer business in the DACH region. The Hamburg native is an expert in the field of Programmatic Advertising and Marketing Science. Before joining The Trade Desk, he held leading positions in marketing and sales, including Marketing Science Partner at Facebook and Sales Director at Adform. He has also held positions as Ad Technology Manager at media agencies, publishers and technology companies. Köpp regularly teaches courses in online marketing and ad serving at the Hamburg Media School and the Adzine School.
Connected TV: tomorrow’s TV advertising in today’s living room
Tuesday, 17.05
08:45 - 10:15
Halle B1
German
Manuel is a recognized technology tactician with 15+ years’ experience in the evolution to customer centric delivery models in various industries including leadership as a program director in several large CX software implementations. With a pragmatic approach and entrepreneurial spirit, he has broad international experience in the US, UK, EU & APAC. Manuel has a Bachelor in Economics (Eisenstadt, Austria) and is a Federal Certified IT Specialist in Switzerland. At Bloomreach Manuel is responsible for the Strategic Advisory of customers in their digital and Commerce Experience transformation.
No cookies, no party? Miele & Bloomreach with a new recipe for exceptional customer experiences.
Tuesday, 17.05
10:45 - 12:15
Halle B4
German
Together with a team of martech consultants, data scientists and CX experts, Nils solves strategic challenges in the field of customer engagement and customer relationship management. In this context technology acts as an enabler, only in combination with an efficient operating model and pragmatic change approach great results will be achieved.
No cookies, no party? Miele & Bloomreach with a new recipe for exceptional customer experiences.
Tuesday, 17.05
10:45 - 12:15
Halle B4
German
Marketing, so 90s! Is value-based cross brand CRM the future? A thought experiment with Krombacher, Miele, OBI & Scout24
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
As Vice President CRM and Performance Int., Gregor is responsible for Customer Engagement, Customer Data Strategy, CRM and Customer Insights at Miele. In this role, the interests of the customer are taken care of cross-functionally and centrally and communicated to the various divisions. True to Miele's motto "Immer Besser" (Meaning Always Better) we consistently focus all our activities on the needs and wishes of our customers. Before joining Miele, Gregor managed the European Amazon business at Canon, among others, and worked for various other international companies in the FMCG environment.
No cookies, no party? Miele & Bloomreach with a new recipe for exceptional customer experiences.
Tuesday, 17.05
10:45 - 12:15
Halle B4
German
Dirk is Vice President for Product Marketing and Communications at Deutsche Post, Bonn, for which he has worked since 2007. Previously, he worked in advertising agencies and for brands such as Bosch, Karstadt, Nestlé and Hochtief. After studying economics in Bochum and Bern, Dirk completed a doctorate on "Language and Dialog Marketing" at the University of Surrey in the UK and a master's degree in "Behavioural Science" at the London School of Economics.
Print mailing unchained: The strongest lever in advertising
Wednesday, 18.05
11:00 - 11:30
German
Yvonne is responsible for special sales for dialog marketing. Her goal is to expand physical dialog marketing among "heavy users" thanks to hybrid solutions and thus digital connectivity, and to win over newcomers from e-business to include print mailings in the marketing mix.
My first mail - why print mailings are so sexy
Wednesday, 18.05
12:30 - 14:00
Halle B2
German
Katarina Eres has been at home in digital for 15 years: first at Condé Nast as Sales Director for the publisher's online publications, and since 2014 at Outbrain, one of the leading recommendation platforms on the open web. As Director Mid Market & Publisher Sales, she advises clients on developing their native advertising strategies. Katarina manages some of Outbrain's largest clients, helping them achieve their goals - from awareness to performance.
How to make Native your top performing channel
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Since the end of 2019, everdrop has declared the battle against plastic waste and environmental pollution. The start-up for sustainable household products has already saved 6 million plastic bottles with its community. In addition to sustainability, everdrop also stands for innovation and good design - and a great team that has a common conviction: To make the world a little cleaner every day. At the heart of this team: founders Chris Becker and David Löwe. Before everdrop, David Löwe worked at Hubert Burda Media in publishing for many years and later with his creative agency for consumer products.
How to make Native your top performing channel
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Beyond conversions – how Google Search drives innovation and business objectives
Tuesday, 17.05
13:55 - 14:15
German
Paul Maier has specialized in performance and data-driven marketing for over five years. Starting at Bergzeit, he has now been responsible for the SEA, retargeting and display channels as Senior Performance Marketing Manager at Marc O’Polo for over two years. Marc O’Polo claims to be one of the leading sustainable casual lifestyle brands in the global premium segment. In this context, Paul is also responsible for the international orientation of his channels.
How to make Native your top performing channel
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Helen Daseking has been working in digital marketing for over ten years and is responsible for video intelligence's (vi) agency relationships in Germany as Director Agency Sales. Prior to that, she worked at the native advertising company plista and at GroupM as a team leader in sales as well as an account manager.
How to make Native your top performing channel
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Tim Nedden is co-founder of Finc3 Commerce, one of Europe's largest agencies for Amazon and marketplace marketing. With 150 colleagues Finc3 Commerce helps brands like Unilever, Bosch, tesa or Essity to globally scale their Amazon and eCommerce business.Tim is co-author of the OMR reports about Amazon and Amazon advertising, he is a frequent speaker on conferences and a member of the advisory board for Zalando Media Solutions.
More success on Amazon with automations & deep funnel reporting
Tuesday, 17.05
10:30 - 12:00
Halle B1
German
The Podcast Opportunity on Spotify – Why podcast ads on Spotify should be part of every media mix
Tuesday, 17.05
14:45 - 16:15
Halle B3
German
Sven Bieber joined Spotify in 2016 and currently serves as Head of Sales for Germany and Austria. Prior to Spotify, Sven was Group Manager Planning at OMD in Düsseldorf. He gained his expertise in (online) audio during his nine years at RMS (Radio Marketing Service) where he held several roles from Sales Manager to Head of Digital Media to member of the Executive Board. In 2015, he started his own business as a consultant with the company audioStep before moving to Spotify.
"All Ears On You" – How to reach the most immersed audience with Spotify
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Marie Walowsky studied business psychology and is part of Lookfamed as the Head of Campaign Management since 2017. She and her team conducted high-performing Influencer-campaigns with reputable brands and consults them regarding strategy and creator-choice.
Creating viral waves in 60 seconds - Increasing performance and attention with the help of influencers
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Johannes (better known as @jo.semola on TikTok and Instagram) got through his wife Sarah into backing bread and gained a lot of expertise in this area over time. Now, he turned his passion into a career and shares it with over halb a million people on Instagram and TikTok. Due to the strong connection to his community and the focus on short-video-content his channels reached 9 million people in a short period of time.
Creating viral waves in 60 seconds - Increasing performance and attention with the help of influencers
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Sebastian Röske is co-founder and coo of the influencer marketing agency Lookfamed based in Göttingen. Since 2016, he and his team, consisting of experts from all relevant areas of online marketing, are conducting high-performing influencer-campaigns with reputable brands.
Creating viral waves in 60 seconds - Increasing performance and attention with the help of influencers
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Carsten Robitzki focuses on the automation and optimisation of business processes through software solutions, using the methodological and technical possibilities of IT. He is an expert in enterprise architectures and methodology in the approach to IT projects. Before becoming self-employed, Carsten Robitzki worked for 14 years in management positions for international software companies. He is the managing director of forbeyond consors GmbH and responsible for the Kiel location.
PXM. How rich product data boosts the customer experience. Content, Technology, Process, Empowerment
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Claus Hänle is an expert in process and organisational design, requirements management and software selection with extensive experience in the e-commerce and PIM environment. He gained the necessary know-how in 20 years as a consultant and project manager. During this time, he worked in management positions for consultancies, international trading companies and software manufacturers. His professional focus is equally on B2C as well as B2B. He is the managing director of forbeyond consors GmbH.
PXM. How rich product data boosts the customer experience. Content, Technology, Process, Empowerment
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Stefan Schmid is a Principal Consultant with extensive operational experience in the areas of e-commerce, product data, marketing, sales and project management, with a conceptually oriented hands-on mentality for efficient and customer-oriented business processes. The focus is on requirements and process modelling as well as conceptual development of e-commerce & PIM solutions. Previously, he worked for a pan-European trading company (on- & off-line) in various areas. After setting up the Digital Media department in Group Marketing, he was most recently in charge of e-commerce (incl. PIM).
PXM. How rich product data boosts the customer experience. Content, Technology, Process, Empowerment
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
As a business consultant and product owner, Viktoria Hoffmann focuses on requirements management and the analysis and design of solutions in the product data environment. In addition to providing specialist support in data management, she brings together specialist and technical requirements in the system context.She was responsible for project management in both B2B and B2C environments, including structuring and designing the backlog and coordinating the team.
PXM. How rich product data boosts the customer experience. Content, Technology, Process, Empowerment
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Paul-Christian Brenndörfer supports startups in branding and marketing management. As Strategy Director at Jung von Matt, he focuses on special solutions for the needs of young brands. Previously, he held various positions for the JvM Group, including for customers such as Vodafone, Saturn and ShareNow.
SaaS: Startups as a Story - Brand and Research as a Business Driver for Early-Stage Startups
Tuesday, 17.05
14:45 - 16:15
Halle B4
German
Louise Leitsch is a passionate social psychologist and has dedicated herself to science, data and statistics. In her academic research, her primary focus has been on decision-making in economic situations and on cooperation in social situations. Today, she is a lecturer in Business Psychology at the Fresenius University of Applied Sciences and Director Research at the Appinio market research platform where she leads the research-team. She supports companies from a wide range of industries in the development and implementation of their market research projects.
SaaS: Startups as a Story - Brand and Research as a Business Driver for Early-Stage Startups
Tuesday, 17.05
14:45 - 16:15
Halle B4
German
Driven marketing strategist and manager with experience developing and growing online and offline marketing initiatives, leading international teams, and overseeing long-term digital project builds. Motivated self-starter able to dive into new challenges at a fast pace and work well within a team. Analytical thinker adept at improving processes and results while never losing sight of the big picture.
Everyone is unique. Know what makes them click. Three top tips to get real insights about your users.
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
Jörg Nottebohm joined Contentsquare in November 2017 as Industry Lead Retail & Travel Germany. As one of the first employees on site, he helped to establish Contentsquare in Germany and is now responsible for the Retail Sales Team. Previously, he has worked for Marketo and Adobe, among others, and also founded his own online store.
Everyone is unique. Know what makes them click. Three top tips to get real insights about your users.
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
Leonie is an early member of Channable's German-speaking Customer Success team. Since the end of 2019, she has been working with our existing customers and partners to help them make the most of the tool's capabilities and achieve their e-commerce goals.
Don't panic about complex product data: 3 use cases show how to keep your campaigns relevant & scalable
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
Tom Maier started his digital career in affiliate marketing and worked for leading affiliate networks. He played an important role in new business for the Berlin-based tech company Sociomantic Labs. Since 2017, he has been supporting software companies in their growth in the DACH region. As Head of New Business DACH, he has been part of the Channable team since January 2020 and is the first employee to onboard brands and agencies from the Berlin office.
Don't panic about complex product data: 3 use cases show how to keep your campaigns relevant & scalable
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
Alina Kuhnert joined Channable in 2018 and is responsible for the onboarding of new retailers and agencies looking for automation in online marketing. Through her daily contact with brands and agencies, Alina knows how current needs, trends and requirements develop in the eCommerce market.
Don't panic about complex product data: 3 use cases show how to keep your campaigns relevant & scalable
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
Olaf Brandt is the managing director of etracker GmbH, the European expert for data privacy-compliant tracking. The web analytics solution etracker Analytics works cookie-less by default and does not require consent, so that all visits and conversions are tracked in compliance with the law. Signalize is the web and mobile push marketing platform from etracker. It allows companies to send short messages centrally to all recipients, regardless of whether they are app or website users, via browser or Wallet News Card.
As an agile CRO expert and Head of Sales at Kameleoon, Malina Schwab knows all the crucial differences and special challenges of the various industries to increase conversion rates in online stores and on all digital channels. What drives and inspires her every day is helping customers to identify their uplift potential and boost their sales.
Let's get ready to rumble: Buzzword boxing in CRO
Tuesday, 17.05
12:45 - 14:15
Halle B2
German
Christoph Rottler is Managing Director DACH at Kameleoon. With more than 10 years of experience in A/B testing and personalization, Christoph has completed hundreds of conversion optimization projects from SEA/ SMA to on-page campaigns.
Let's get ready to rumble: Buzzword boxing in CRO
Tuesday, 17.05
12:45 - 14:15
Halle B2
German
Christian J. Ward is the Executive Vice President and Chief Data Officer at Yext focused on the expanding applications of knowledge graphs and data asset optimization. His focus is to help Yext clients identify, value, and structure their knowledge graphs to maximize their data value. Ward is the co-author of the Amazon top release Data Leverage: Unlocking the Surprising Growth Potential of Data Partnerships and has developed and executed hundreds of data partnerships around the world, from small entrepreneurial firms to the world’s largest data companies. Ward worked for SourceMedia, Infogroup, and Thomson Reuters. He has been quoted in publications like the Wall Street Journal, Forbes, Fortune, and GeoMarketing.
Customer Journeys: From Search to Decision
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Corinna Hohenleitner is representing Criteo as Managing Director in Germany, Austria and Switzerland since 2020. She also holds the role of Vice President within the German Association for the Digital Economy (BVDW) since 2021. Prior to that, she played a key role in shaping Criteo's business in Germany for seven years, initially as Senior Account Strategist and Head of Account Management Retail & Telco. Most recently, as Industry Director Retail, she was responsible for the core business in the German market as well as for partnership relations with retailers and retail brands. Corinna Hohenleitner studied Business Informatics at FOM Essen and worked for kajomi and Conversant. She has over 15 years of experience in the digital economy.
Getting Future-Ready: What it takes to be successful as a Commerce Player in 2022 and beyond
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
Tobias Lange is Head of Online Marketing at the Popken Fashion Group since 2020. Together with his 25-strong team, he is responsible for all online marketing activities for the brands Ulla Popken, JP1880, Studio Untold, and Gina Laura in twelve markets. Tobias draws on more than twelve years of experience in digital marketing, from SEO to a full focus on performance marketing in the agency business.He loves to deal with projects that drive harmonization of marketing, tracking and automation. His focus is on customer-centric and technologically advanced B2C e-commerce, which allows performance marketing to be used in a targeted way for customer and market development.
Getting Future-Ready: What it takes to be successful as a Commerce Player in 2022 and beyond
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
Johannes works as Lead Product Marketing Manager at Facelift, Europe's leading Social Media Management software provider. Coincidentally, this also includes leading the content marketing team. At the core, Johannes believes in solving actual customer problems in order for them to really have an impact on social. Three things help him with this daily endeavour: curiosity, data and delicious cheese.Prior to Facelift, Johannes lead the German branch of the global leadership development organisation AIESEC and worked in sales as well as marketing for Germany's leading face2face fundraising agency DialogDirect. All of that while originally being trained as an economist with a focus on labor market economics.
Authentic and innovative content - you can do it! Let's create your social audio, video and live project
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
As a marketing manager with Facelift's demand generation team, Julia is an expert in social media marketing, product management, PR, and paid advertising. At Facelift, she's part of the social media team and responsible for the company's official channels. She also hosts the Facelift 30 Minutes podcast and represents the company regularly as a speaker. Also she works on Facelift's email marketing and is involved in the development and implementation of innovative content formats
Authentic and innovative content - you can do it! Let's create your social audio, video and live project
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Christian Voß is CMO at Sedo and also responsible for the Domain Brokerage division. As a former managing director of an online marketing and SEO agency, he also knows how central domains are in any marketing setup. Christian can tell spectacular stories about domain purchases and sales and knows what to do if a domain is already taken.
Domains are sooo 90s... But still sooo stylish.
Wednesday, 18.05
10:45 - 12:15
Halle B2
German
Michael Piotrowski leads the marketing team of InterNetX and is not only a marketing pro, but also an experienced domain strategist. For years he has been following and supporting various brands in building a successful domain management and knows the dos and don'ts. From success stories and tips to worst case scenarios, he will give you many insights and tells you what has been happening in the domain universe since 2010.
Domains are sooo 90s... But still sooo stylish.
Wednesday, 18.05
10:45 - 12:15
Halle B2
German
As Customer Success Manager at AB Tasty, Denise looks after a diverse portfolio of clients from e-commerce, insurance, logistics and media. She helps brands like Fleurop, Loberon or Hermes to sustainably optimize the customer experience through experimentation and personalization. Her extensive experience is based on previous positions in customer support at Airbnb, JobTeaser and HRS.
The path to a culture of experimentation: How continuous CX optimization leads to long-term ROI
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
Jana Detering is part of the AB Tasty team in Berlin and as an Account Executive works closely with our prospects in DACH & CEE to find the right setup for effective customer experience optimization. Her ultimate goal is to build long-term and successful relationships with our clients. Previously she worked in online marketing in Dublin for companies like Google and Adroll.
The path to a culture of experimentation: How continuous CX optimization leads to long-term ROI
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
Marc is Director Sales Western Europe at AB Tasty - a leading global provider of feature management, experimentation and personalization solutions. Based in the Berlin office, he works on the overall strategy for the market in the region. It is particularly important to him to ensure holistic planning from new customer acquisition to existing customer support in the long term. Marc has 10 years of sales experience and most recently managed the DACH/South market at Falcon.io.
The path to a culture of experimentation: How continuous CX optimization leads to long-term ROI
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
As Head of Technology Partnerships for AB Tasty, Devon works across the entire partner ecosystem to help our clients build best-in-class tech stacks to supercharge their experimentation roadmaps.
The path to a culture of experimentation: How continuous CX optimization leads to long-term ROI
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
Lena Dietrich is Senior Partner Manager DACH and has been an expert in e-commerce for more than 5 years. At the beginning of her career, she worked for a well-known shop system, where she built up an international partner network. In 2021, Sendcloud was able to win Lena over, where she now supports partners and customers as a shipping expert. As a Sendcloud expert, she shows merchants how they can save time and money with the optimal shipping process.
Based on a true Story - How to Onlineshop with nkm founder Mareike Peters and Markus Ovadya
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
As Enterprise Account Executive DACH at e-commerce shipping service provider Sendcloud, Kevin Spindler helps large customers optimise their shipping process and meet their customers' expectations. Now an expert in e-commerce for several years, Kevin knows how to prevent purchase abandonment, increase conversion and turn customers into loyal return customers.
Based on a true Story - How to Onlineshop with nkm founder Mareike Peters and Markus Ovadya
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Mareike is the founder and product developer of nkm. After starting her skin care company in her living room, nkm now sends out tens of thousands of packages a year.
Based on a true Story - How to Onlineshop with nkm founder Mareike Peters and Markus Ovadya
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Markus has many years of experience in the logistics industry and is the managing director of nkm Päckchen GmbH, which ships nkm orders as well as packages for sustainable start-ups.
Based on a true Story - How to Onlineshop with nkm founder Mareike Peters and Markus Ovadya
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Tina Herrchen has been with gkk dialog since 2015 and is responsible for strategy business for the agency group as well as Account Management for the creative business at Frankfurt. Former positions include Wunderman, Deutsche Post and Future Marketing. She is a customer experience management specialist and integrates abstract, strategic thinking with operational excellence. In doing so, she has broad and deep knowledge in CRM (lead management and loyalty). Her references in BtB and BtC include large accounts in the CRM industry in automotive, financial services, telephony and retail. Currently she works for Apollo Optik, DekaBank, nicko cruises and Omnicare.
"Strategy loves Data" – how 1st party data becomes inspiring CX.
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
After studying statistics and working in market research at Deutsche Bank, Postbank and the Schober Group, Meinert founded marancon GmbH in 2006. This analysis boutique supports its clients in better understanding customers and their behaviour. For this purpose, the 1st party data of the clients is analysed and interpreted using statistical methods. In 2017, he founded B2B Smart Data, which operates web intelligence in the B2B environment using AI and BIG DATA. Teaching assignments at TuCed (Chemitz), adg (montabaur) and IMC (Frankfurt) round off his activities, along with association jobs at AIKA (Board of Directors) and DDV (Head of KC "AI and Customer Centricity). This leaves little time for Trathlon training.
"Strategy loves Data" – how 1st party data becomes inspiring CX.
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Lars advises companies on the development of holistic personalization and customer experience strategies with the aim of securing a sustainable competitive edge in increasingly disruptive markets. He takes a client-customized approach to marketing transformation via the expansion of data, technology and customer intelligence. With many years of experience as a marketing leader in travel, lifestyle and retail industries as well as in startup think tanks, Lars brings a customer-centric business perspective and an agile methodology set.
Next Level Customer Intelligence - The Story Of A Marketing Transformation
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Jochen Töpfer is SVP of Professional Services EMEA at Acxiom International. Within the context of data-driven solutions in marketing (data, martech and adtech), he is responsible for services ranging from consulting and analytics projects to end-to-end solution integration.
Next Level Customer Intelligence - The Story Of A Marketing Transformation
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Eric Heiliger serves as Vice President Strategic Growth EMEA at Acxiom, a position he’s held since October 2020. He has long followed the evolution of marketing, particularly with the explosion of siloed data and channels by which brands can now reach customers. Armed with this knowledge, Eric manages a team focused on enabling well-known brands to deliver future proof data driven marketing.
Next Level Customer Intelligence - The Story Of A Marketing Transformation
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
As CEO of fischerAppelt AG, Bernhard Fischer-Appelt is an entrepreneur and investor in the field of digital media and communication. From 2018 to 2020, the communications expert conducted research as a fellow of the Weatherhead Scholars Program at Harvard University. There he was working on future predictions and their history, as well as the aspect of autonomy in innovation management. Bernhard Fischer-Appelt holds an M.Sc. in Economics from the London School of Economics and is the author of management books such as the "Moses Method" and recently "Zukunftslärm".
Future Readiness – Mindset, Mindshift and Technology. How to get out of the trap of the present and the noise of the future.
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Dina is Head of Sales DACH at zenloop, the leading integrated experience management platform in Germany. Together with her team, she advises companies in different industries on building and expanding their customer experience management. Previously, Dina built sales teams at Meltwater, a Scandinavian data analytics platform, and studied in Augsburg, Bordeaux and Lisbon. With her background in education and communication, her approach is driven by a strong employee and customer focus.
What Makes a WOW Moment? The Power of Customer Centricity.
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Sandra is responsible for the holistic optimization of the customer experience at Thalia, the largest retail bookseller in Germany. She is working on the strategic development of the customer-centric approach. Previously, she held various positions in the e-commerce and marketing environment at Thalia and the Bertelsmann Group.
What Makes a WOW Moment? The Power of Customer Centricity.
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Matt Ramerman is president of Sinch for Marketing, a mobile engagement consultancy and personalized mobile messaging platform. Sinch for Marketing, part of Sinch, a global leader in cloud communications for mobile customer engagement, helps brands build, deploy and support an omnichannel strategy in order to strengthen their relationships with their customers. Previously, Matt was CEO and co-founder of Vehicle, which was acquired by Sinch in 2018. Matt was also a principal with one of the largest privately held full-service agencies in the U.S. working with iconic brands such as AT&T, T-Mobile, HTC and Microsoft, among many others.
Creating Superior Customer Experience and Higher Conversions with Conversational Marketing
Tuesday, 17.05
12:45 - 14:15
Halle B4
German
Albrecht is the Head of Revenue Operations at Bambuser. He leads a cross-functional team with the goal of making the world's leading provider of Live Shopping solutions more efficient and effective. Prior to joining Bambuser, Albrecht worked at Google, consulting some of their biggest advertising clients in the DACH market on digital growth.
Live Shopping - How does this work (for my webshop)?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
Justice Mvemba has been working in eCommerce since 2017. As a Customer Success Manager, she dealt holistically with the topic of live shopping and looked after customers such as Douglas, Tamaris, Hagebau and many more. Together with the brands, she developed the first successful live shopping channels in Germany. With her experience of more than 600 live shows, she can contribute her expertise on the topics of generating reach and winning new customers in a targeted manner. As Head of 42 Stream, she not only focuses on holistic advice and the development of live shopping channels, but also ensures that clients hit the desired number of viewers in the live shopping streams through the innovative "42 Stream" technology.
Live Shopping - How does this work (for my webshop)?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
I joined P&C Düsseldorf as a fashion management trainee in 2014 and worked as a fashion buyer, among other things. I have been working in the field of content creation in marketing for over 2.5 years now. In addition to creating creative concepts for positioning the brand on all relevant social media channels, such as Instagram and TikTok, I am responsible for the editorial content of the stories and the feed as well as all other campaign content on these channels. Furthermore I am in charge of new and relevant social media and online marketing trends, such as live shopping.
Live Shopping - How does this work (for my webshop)?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
Josi is enthusiastic about new e-commerce trends, has a passion for marketing topics and loves the face-to-face exchange with brands and suppliers. At P&C, she is team lead for Brand Relations & Retail Media and responsible for all relevant topics in this segment together with her team. In this context, they plan marketing campaigns and native advertising concepts with retail partners, especially in e-commerce. During her studies, Josi spent half a year in New York, where she majored in HR and Persuasive Communication and subsequently completed a Master's degree in Marketing & Communication. New technologies and growing trends have given her the opportunity to oversee exciting projects at P&C and help shape formats such as live-shopping.
Live Shopping - How does this work (for my webshop)?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
Saskia's heart beats for innovations, digitalisation, performance marketing & technology. During her studies Media Management at Hochschule der Medien Stuttgart, Saskia developed a love for data-driven marketing. After her time in a consultancy, she tested her passions in various online marketing roles within the P&C Düsseldorf Group. Currently she is responsible for Paid Social as a team lead. Therefore she is also responsible for the promotion of live shopping.
Live Shopping - How does this work (for my webshop)?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
Born in Vorpommern, studied history, 9 years of experience as a guide on outdoor tours. Benjamin Uhlmann's career is rather atypical for digital marketing. For the last four years, he has been in charge of marketing at Reishunger. Today, he passes on the skills he learned to other companies. As Head of Performance at Advertace, his permanent dissatisfaction drives him to keep breaking new ground. His focus is on a deep understanding of processes and structures in e-commerce.
From Creative to Balance Sheet: How do you leverage your Online Marketing KPIs through Performance Marketing?
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Johannes Hirsch is Co-Founder and Co-CEO of Advertace, a rapidly growing B2C performance marketing agency from Hamburg. Since it was founded in mid-2020, the agency, which now has 34 employees, has been known for achieving above-average results in the areas of e-commerce, Lead Gen and SaaS through its interdisciplinary teams in creative and performance marketing. Due to the strong focus on user-generated content, Advertace is able to source its own performance-optimized content for campaigns on TikTok, Instagram, Google & co. Johannes is mainly responsible for communication with potential partners and customers. At the age of 22, he is representative of the young, dynamic team.
From Creative to Balance Sheet: How do you leverage your Online Marketing KPIs through Performance Marketing?
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Sarah is an Expert and Team Lead for Account Management at Advertace. She combines her strong analytical thinking with more than 8 years of experience in online marketing for startups in eCommerce & mobile apps in B2B as well as B2C. She is an absolute all-rounder in digital marketing, specialized in leading & developing teams and building active communities around online products. To top it all off she has solid knowledge of Python, SQL and the will to find new solutions for any eCommerce challenge.
From Creative to Balance Sheet: How do you leverage your Online Marketing KPIs through Performance Marketing?
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Maximilian Wolf started his digital marketing career in 2017 as a freelance online marketing consultant. Due to his great passion for performance marketing and the desire to rethink the German agency market, he founded Advertace in September 2020. Since then he has been leading the agency with 34 employees and constantly challenges the paid advertising landscape and content creation approach. He shares his experiences and strategies in webinars, articles and podcasts. He also hosts the Digital Commerce Podcast, in which he interviews and challenges decision-makers from renowned digital companies.
From Creative to Balance Sheet: How do you leverage your Online Marketing KPIs through Performance Marketing?
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Philip Papendieck is one of four founders and CEO of the Intermate Group (part of it: the social and influencer agency Intermate and the social 1st production company TRUEMATES). He is a regular speaker at events such as OMR, DMEXCO, OMK, ISPO, CMCX or the L’Oréal Sinnfluencer Symposium. Before founding the agencies, he was brand manager at the international fast fashion retailer New Yorker, where he was responsible for the content creation for four years. He studied economics at the University of Witten / Herdecke.
TikTok Superstars: How McDonald's, ALDI Nord, Kellog´s, Douglas, Deichmann or Storck conquer and master the fastest growing platform on Social Media
Tuesday, 17.05
12:30 - 14:00
Halle B1
German
Michael Boehler, MD, PhD in human medicine with an additional master's degree in business administration, spent more than 15 years in management positions at renowned pharmaceutical companies such as Novartis, Amgen and Takeda. In March 2019, he joined BioNTech as Head of Global External Communications. Since 2020, as Vice President Global Commercial and General Manager, Dr. Boehler has been largely responsible for setting up the commercial organization and corresponding structures, which contributed, among other things, to the successful market launch of the COVID 19 mRNA vaccine BNT162b2.
Making the impossible possible: The digitalization of BioNTech Europe in just 12 months
Wednesday, 18.05
10:45 - 12:15
Halle B2
German
Alexander Almerood, an international business economist with an additional bachelor's degree in Business Administration and Management, looks back on more than 10 years of leadership experience in various positions in well-known companies in the healthcare industry such as Teva ratiopharm, Amgen and Celgene. The focus of his career includes marketing, sales and digital transformation of companies. Since December 2020, Mr. Almerood has been Director Marketing & Sales of BioNTech. Here he is also responsible for the global digital infrastructure and was instrumental in the successful launch of the COVID-19 mRNA vaccine BNT162b2 in Germany.
Making the impossible possible: The digitalization of BioNTech Europe in just 12 months
Wednesday, 18.05
10:45 - 12:15
Halle B2
German
Born in Berlin, she founded her first tech company at the age of 24 after completing her business studies. As an investment analyst on the TV production “Die Höhle der Löwen”, among other things, she gained valuable experience in order to invest in and realize further business ideas. Since December 2021, she has been using her expertise in founding and developing companies as Managing Director of the LinkedIn marketing agency ReachIn Network GmbH, based in Berlin. In addition, Ehret-Kleinau manages two other companies and holds shares in various companies.
Personal Business-Branding 2.0 - LinkedIn Crash Course with Live Profile Checks
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Philipp Schultz is an expert in social media, in particular LinkedIn – which has become the most important international platform for B2B networking. After an internship as a PR consultant and social media manager at the Borgmeier Media Group, he temporarily worked as a Trend scout and Trend writer at Trendone GmbH, as a freelance live and studio musician, and as a social media manager. Philipp Schultz has been account manager and moderator for live LinkedIn training at ReachIn Network GmbH since 2021.
Personal Business-Branding 2.0 - LinkedIn Crash Course with Live Profile Checks
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Robin Heintze is co-founder and managing director of the online marketing agency morefire. The more than 100-strong international team of great specialists uses all relevant channels in online marketing to achieve sustainable growth for clients. Robin has been working in online marketing since 2005 and has been self-employed since 2009. Through hundreds of projects implemented by the agency in over ten years, he draws on a wealth of experience from almost all areas of online marketing. As a speaker, he can regularly be seen at conferences such as SMX or dmexco and is active as an author in several publications.
Marketing automation - step by step from lead to sale to loyal customer
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
Valerie Khalifeh is Marketing Automation Manager at morefire. As a consultant she advises companies on email marketing and marketing automation. She discovered her passion for email marketing in 2016 and hasn't been able to get away from it since. For 4 years, she directed the email marketing activities at the email marketing provider Sendinblue (formerly Newsletter2Go). Finally, she launched the Sendinblue Academy with free certification courses. Privately, she shares her knowledge on her YouTube channel E-Mail Marketing Snacks and on her LinkedIn account.
Marketing automation - step by step from lead to sale to loyal customer
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
As Country Manager Germany, Kolja Brosche is responsible for the strategic development of LiveRamp's German business. He brings over 20 years of experience in the digital industry and has held various management roles, including in media agencies, digital marketers and technology and software providers from the adtech and martech sectors. Most recently, as EMEA Agency Alliances Director at Oracle, he managed the international agency partner network for the Oracle Marketing Cloud sector in Europe.
Back to the Future mit Data Collaboration - So maximiert Ihr den Wert Eurer Daten und schafft bessere Kundenerlebnisse
Wednesday, 18.05
12:30 - 14:00
Halle B1
German
As an experienced Data Scientist Tim currently focuses on Marketing Science to analyze the relationships of campaigns in the marketing mix with the help of AI. With his international data-team at Adtriba GmbH Tim develops machine-learning models which help marketers make strategic and tactical decisions to optimize their budgets and campaigns and increase revenue. Tim's experience ranges from the gaming industry to fin-tech and his broad knowledge allows him to apply statistical concepts to marketing with a fresh perspective from other fields.
How not to fuck up Marketing Measurement in 2022 - 5 Attribution Dos & Don'ts
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
János is passionate about democratizing and demystifying AI, ML and data science. To achieve this he co-founded Adtriba GmbH in 2015 to provide machine learning solutions for marketing measurement and optimization. Adtriba’s software is aimed to enable companies from various industries to make marketing more transparent and become independent of the big advertising platforms. To further democratize data concepts and their importance János is co-hosting the “Datenkasper” Podcast. By interviewing data practitioners he learns and shares with a broader audience how different companies approach successful data-drivenness. All in a very Hanseatic direct and non-BS type of style!
How not to fuck up Marketing Measurement in 2022 - 5 Attribution Dos & Don'ts
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Dr. Tim Wiegels is an experienced leader and expert in all things Data with a background in academia as well as the mobility, health, mobile gaming, social media and general tech & internet industry. Demonstrated history of building, structuring and growing international teams for Data Science / Machine Learning, Data Analytics, Data Engineering and Warehousing with an analytical, flexible and pragmatic mindset. Tim’s strong hands-on and can-do attitude is complemented by experience in political lobbying and convincing authorities, legislators and decision makers.Tim enables people and companies to think and act data-driven by educating and providing the right tools, establishing platforms and data support to excel in their domain!
How not to fuck up Marketing Measurement in 2022 - 5 Attribution Dos & Don'ts
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Build Success Through Customer Relationships and Data Independence
Wednesday, 18.05
14:45 - 15:05
German
Eva Sandner is a team leader in User Experience Design and UX Owner at Bosch Healthcare Solutions. Eva has 8 years of professional experience in user experience design, brand management, and digital corporate design.
Digital Design System 2.0: How Bosch Creates a Consistent Brand and User Experience
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Saskia Marquart is a Product Owner at the User Interface department at Bosch.IO GmbH. She has 5 years of professional experience in the field of digital product development, project management, and communication.
Digital Design System 2.0: How Bosch Creates a Consistent Brand and User Experience
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Jörg Heidrich is Executive Director User Experience at PIA UDG, one of Germany’s leading agencies in the field of digital transformation. With over 15 years of experience in digital agencies, Jörg is an expert in user experience, digital product development, and marketing.
Digital Design System 2.0: How Bosch Creates a Consistent Brand and User Experience
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Nicolas Hürner is Agency Lead for the DACH market at Frontify and is working with some of the most significant strategic partners and agencies. Nicolas has been with Frontify for over four years and has more than ten years of professional experience in SaaS and Business Consulting.
Digital Design System 2.0: How Bosch Creates a Consistent Brand and User Experience
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Keep it smart and simple. Lots of experience in Marketing of global payment and financial service providers, with great passion for integrated B2B campaigns. Currently in the making Checkout.com known in the German-speaking markets.
How to successfully build a marketplace!
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
Since 2021, buycycle has been turning the used bike market upside down. The team's vision is to motivate more people to cycle and to offer a sustainable alternative to new bikes. Theodor Golditchuk is co-founder and builds up the marketing for buycycle. Previously, he worked as a management consultant with a focus on digitalization of business processes.
How to successfully build a marketplace!
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
Christoph Emminger has been part of the Chrono24 team since 2014. With the introduction of the transaction and payment system, he was responsible for the essential step in the transformation from a classified to a transactional marketplace. Today, he mainly focuses on the regulatory and procedural challenges for the payment processing of the global marketplace for luxury watches.
How to successfully build a marketplace!
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
Nicolas Dittberner has been with Asana Germany from the very beginning. As a Customer Success Lead, he advises enterprise customers on the introduction of Asana with expertise in change management and workflow automation. The workforce transformation expert previously worked at Udacity and Upwork, among others, where he was responsible for developing the DACH region.
Affiliate Marketing provider AWIN AG shows how to accelerate Black Friday Sales with Asana-Workflows
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
Steffen is Asana power-user at AWIN AG.
Affiliate Marketing provider AWIN AG shows how to accelerate Black Friday Sales with Asana-Workflows
Tuesday, 17.05
08:45 - 10:15
Halle B4
German
In her role Sonja works with multiple clients of various industries and hones in on their specific use cases. She supports her clients to optimize us and be successful with Asana. Before her current role, Sonja was in the Customer Success department at Asana. Prior Sonja worked at Adobe in a similar role.
Get tips & tricks from OMR Festival organizers how they work with Asana
Wednesday, 18.05
10:30 - 12:00
Halle B1
German
Frank Trefzer has decades of experience in the MarTech industry and is Managing Director DACH at Tealium. With his proven expertise and knowledge he is supporting companies to implement a data-driven marketing approach, creating a unique and personalised customer experience.
How to Turn Your CDP Project into a successful Enabler for Data Driven Marketing
Tuesday, 17.05
12:30 - 14:00
Halle B4
German
Robin Geier is EMEA Lead Business Value & Strategy at Tealium and an expert in the solutions offered by the global leader in Customer Data Platform. With more than 9 years of experience in online marketing, he uses his knowledge and expertise to help companies get started in the German-speaking market. He specializes in optimizing the customer journey by using customer data and Tealium's solutions.
How to Turn Your CDP Project into a successful Enabler for Data Driven Marketing
Tuesday, 17.05
12:30 - 14:00
Halle B4
German
Sam Miller is a Senior Strategic Business Consultant at Braze, a Customer Engagement Platform that helps to humanise the conversation between customers and brands. As a member of the Strategic Consulting team’s Growth Practice, he turns industry trends and customer challenges into growth opportunities and sustainable value for customers. He has over 5 years of experience within the MarTech space and focuses on the benefits of a customer-centric approach to marketing & engagement. Before Braze, he was a Data & Intelligence Lead at WundermanThompson Technology and a Personalisation Analyst at dunnhumby, working on the Tesco grocery business.
How RTL+ Built Loyalty Through Multi-Touch Customer Engagement
Tuesday, 17.05
10:30 - 12:00
Halle B1
German
Experienced, passionate and motivating leader over almost 15 years in a very broad range in terms of nationalities, cross country, hierarchies, departments. Passionate about initiating and managing change processes to leverage innovation, digitalization and customer centricity.
How RTL+ Built Loyalty Through Multi-Touch Customer Engagement
Tuesday, 17.05
10:30 - 12:00
Halle B1
German
Thomas Kammerer is Chief Sales Officer at Conversion Maker, a technology company for conversion rate optimization and exclusive partner of the online review management solution Retamo. As an experienced expert in data-driven optimization strategies, he knows the most relevant best-of-breed solutions in the digital world. Together with his team, he consults companies on their ideal tech stack. Most recently, Thomas Kammerer managed the sales team of the French A/B-testing and personalization platform Kameleoon. During this time, he was able to gain an immense knowledge of consumer psychology, which he regularly shares with his network.
More feedback, more sales: How to better understand your target group and generate new customers through Online Review Management.
Tuesday, 17.05
14:30 - 16:00
Halle B1
German
Smart Use of Data, Cookieless Targeting & Insights-driven Marketing: Just Buzz Words or a Must for Successful Campaigns?
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Justin Drews is responsible for the self-service solutions at Teads. He is the contact person for agencies and advertisers who implement complex campaigns based on data and optimize them using AI. Using Teads Ad Manager (TAM), target groups can be addressed cookielessly and individually at every funnel stage. Justin advises clients on strategic campaign planning as well as tactical implementation of media activations in display and video. Before joining Teads, Justin Drews was responsible for managing various media budgets at agencies, most recently at GroupM agency Wavemaker.
Smart Use of Data, Cookieless Targeting & Insights-driven Marketing: Just Buzz Words or a Must for Successful Campaigns?
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Björn is Senior Director Marketing & Communications at The Global Media Platform Teads. The communications professional has years of experience in public relations and marketing and promotes the growth of Teads with PR and marketing measures. He also represents the company at industry and association events. Björn is chairman of the focus group digital video in the BVDW. Björn was Director Public Relations at Ströer where he was responsible for public relations and committee work as well as marketing. Further stations in the former army officer's career were the agencies MilKom Partners, Mondia Media and Sportfive.
Smart Use of Data, Cookieless Targeting & Insights-driven Marketing: Just Buzz Words or a Must for Successful Campaigns?
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Michaels experiences focus on the topics "digitization", "agile project management" and "online marketing" especially in the FMCG and B2B area. These are his professional experiences: - Online Marketing for Jacobs Douwe Egberts - Brands: Jacobs, Tassimo, Senseo, Piazza Doro - Foundation and set-up of the agricultural portal www.mein-bauernhof.de with the goal of market leadership - Project management and key account at Interwall GmbH - Team Neusta - Brands: Volkswagen - New business team at Mondelez for clients in the digital environment - Brands: Milka, Oreo, Jacobs - Content production for digital channels at hmmh - Brands: Tchibo
Smart Use of Data, Cookieless Targeting & Insights-driven Marketing: Just Buzz Words or a Must for Successful Campaigns?
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
Tom Rother is heading the sales department in DACH region of the leading global affiliate marketing network CJ Affiliate. Bevor joining CJ in 2019, Tom defined, developed and executed digital marketing strategies for leading global and national companies like Telefonica, Accenture and Medion. He is an accomplished senior digital marketing and sales executive with 18+ years of digital marketing experience in a global landscape. CJ creates successful marketing partnerships through individual pay-per-performance programs with measurable results.
Five disruptive strategies to scale affiliate performance
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
As Group Director Client Development at CJ Affiliate, Petra Semle holds full responsibility of the success of the “Advertiser” customer segment. Part of this role is managing and developing all CJ account teams in the Munich office. Petra started in 2012 as an account manager since that time she has been strategically developing a large number of local and international brands. Prior to that, she gained many years of experience in mobile messaging & payment as well as mobile marketing.
Five disruptive strategies to scale affiliate performance
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
A pioneer of strategic digital business: Commerce, Marketing-automation, Personalization and Technology with the customer at heart. Over 15 years of experience in implementation and strategy projects, from development to C-Level consulting.
Incentivising the Rich – how Harrods inspires its luxury customers and transforms them into advocates
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
Julian Drees is leading large-scale CX transformations at KPS, bringing expertise in the area of Marketing, CRM and Commerce always with a strong focus on customer loyalty and retention. He is experienced in different industries such as luxury or wholesale and distribution.
Incentivising the Rich – how Harrods inspires its luxury customers and transforms them into advocates
Tuesday, 17.05
08:30 - 10:00
Halle B2
German
Silke Hoersch has been working in Marketing, Sales & Business Development for 20+ years. Always active in the software business, Silke was one of the first pioneers in digital marketing: In her previous roles at a US software company, she brought digital lead generation into the company with the "birth of Google Ads", and has been observing the changes of the web with utmost curiosity ever since. As a mother of 3, Remote Work is a must for her! She was one of the first to take embrace Hybrid Work to successfully balance family and job. What she values most about Remote Work is the focus time, and what she loves about office life is the face-to-face exchange with the team.
Work from Anywhere - how to successfully live the Remote Work Dream
Wednesday, 18.05
12:45 - 14:15
Halle B1
German
Nik Kahoun is a passionate digital marketing professional and works at AnyDesk as a Social Media Manager. With a strong focus on performance marketing and lead generation, Nik moved from agency life to one of the fastest growing companies in Germany in 2020 – and the journey has brought him not only to Stuttgart, but to numerous other places around the world: Remote Work is not just a theory for him, but part of his career at AnyDesk. He has already worked from Thailand and Mexico and knows about some do's and don'ts, which he is happy to share with other marketing professionals or digital nomads.
Work from Anywhere - how to successfully live the Remote Work Dream
Wednesday, 18.05
12:45 - 14:15
Halle B1
German
Matthäus Michalik is founder and managing director of Claneo, one of the leading German online marketing agencies for international search & content marketing based in Berlin. With his expertise, he advises start-ups, SMEs and corporations in the areas of search engine optimization (SEO) & content marketing. In addition to advising large and international clients, his responsibilities fall primarily in the areas of agency marketing and new business. Together with a strong team, he shapes the agency and defines its future and strategic direction.
Digital PR x SEO: How to get everyone talking about your brand and make your SEO rock!
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
My SEO is better than yours: How to scale search globally
Tuesday, 17.05
11:25 - 11:45
German
Digital PR x SEO: How to get everyone talking about your brand and make your SEO rock!
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
Oliver Hülse has been with Integral Ad Science as Managing Director for Central & Eastern Europe since April 2017 and is responsible for the growth and positioning of the company in the regions. Hülse has been in the media industry for more than 20 years and was Managing Director at Rocket Fuel before joining IAS. He began his career in digital media sales at German media companies such as the Milchstrasse publishing group and Tomorrow Internet AG before he was appointed VP International Operations at Interactive Media CCSP GmbH.
The Perfect Ad Placement with IAS, TikTok & Hansaplast
Tuesday, 17.05
08:45 - 10:15
Halle B3
German
Silvia Lange is the founder and CEO of medialabel and the Influencer Tech Company hi!share.that. Before founding her own company in 2016, she worked as International Head of Marketing, overseeing teams from 42 countries. Driven by her 15 years of marketing expertise, she has been pursuing the goal of scalability, measurability and partial automation of influencer marketing for 4 years with her business partner Tivadar Szegeny. They start where others stop, go beyond the common KPIs and offer a variety of billing models. The duo has succeeded in establishing performance-based influencer marketing with smart technology as a standard. Lange is responsible for Business Development, HR, Community Management and Accounting.
Brand-Fit doesn’t guarantee economic success in influencer marketing. Make use of your full potential!
Tuesday, 17.05
12:45 - 14:15
Halle B4
German
Ole Mehles has been working at OTTO since September 2016 and is one of the initiators of the OTTO Display Network. Nowadays, Ole is responsible for the self-developed Programmatic Stack as Product Manager. Prior to OTTO, he worked at Bauer Media Group for three years, where, among other things, he was responsible for programmatic inventory marketing.
Inhousing Extreme – OTTO's own Programmatic Stack and what you can learn from it
Tuesday, 17.05
08:30 - 10:00
Halle B4
German
John Harder has been working at OTTO since May 2016 and co-founded the OTTO Display Network. Nowadays, John is responsible for the technical development of the Programmatic Stack as Product Manager. As a graduate media computer scientist, John previously worked as a freelancer in various market areas.
Inhousing Extreme – OTTO's own Programmatic Stack and what you can learn from it
Tuesday, 17.05
08:30 - 10:00
Halle B4
German
June Sun Neyenhuys studied until June 2021 in the Bachelor Product Design at the Berlin University of the Arts and Textile Design at the Weissensee School of Art Berlin. She works at the intersection of innovative, sustainable material development and conceptual design. During her studies, she specialized in the development of brown algae-based materials. From this context, the interdisciplinary team mujō formed in 2018. In 2020, she and her team deepened the startup idea of brown algae-based packaging materials as part of the DesignFarm startup grant. Since the StartUp founding in 2021, Juni has been focusing on the implementation of mujō's vision and company building as a co-founder.
Let´s Together Progress: How brands can drive social progress.
Tuesday, 17.05
08:30 - 09:30
Halle A1
German
Let´s Together Progress: How brands can drive social progress.
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
Let´s Together Do: Why actions are more important than words for brands today - and how you can get started.
Wednesday, 18.05
10:30 - 11:30
Halle A1
German
Let´s Together Do: Why actions are more important than words for brands today - and how you can get started.
Tuesday, 17.05
10:30 - 11:30
Halle A1
German
Annekathrin Grüneberg is an industrial engineer for chemistry and process engineering with specialization in polymer technology. She has also been a Design Thinking Coach trained at HPI since 2017 and works as a passionate freelance innovation coach for clients such as vodafone, SAP, Rolls Royce, Fujitsu and the German Federal Ministry for the Environment. She is co-editor of the book "Future Skills: 30 Zukunfstentscheidene Kompetenzen und wie wir sie lernen können". In her life, she is always accompanied by her enthusiasm for creating learning spaces in a wide variety of contexts. As co-founder of the startup mujō, she is able to combine her passions for biopolymer-based materials development, innovation and vision development.
Let´s Together Progress: How brands can drive social progress.
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
Let´s Together Progress: How brands can drive social progress.
Tuesday, 17.05
08:30 - 09:30
Halle A1
German
Mischa-Alexander Knief is Head of Brand Communication at Philip Morris GmbH. Within the Group, he held various positions in marketing and has been working for years to make the brand more tangible. His responsibility was also the "Make Tomorrow New" campaign. The competition, which is staffed by the high-calibre jury of Tim Mälzer, Lea-Sophie Cramer, Fynn Kliemann and Philipp Westermeyer supported the best 30 future ideas in Germany with a total of 1 million €. His long-term goal is to establish the brand as forward-looking, progressive and approachable in the minds of smokers to bring the company a step closer to the vision of a smoke-free future.
Let´s Together Progress: How brands can drive social progress.
Tuesday, 17.05
08:30 - 09:30
Halle A1
German
Let´s Together Progress: How brands can drive social progress.
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
James Ardinast was born in Frankfurt am Main, Germany, in 1972. In 1995, he graduated from Boston University with a bachelor's degree in Hospitality Administration. In 2003, he founded IMA CLIQUE with his brother David. Today, IMA CLIQUE consists of the bars & restaurants BAR SHUKA, SHUKA BAR, Shuka Cafe & Stanley as well as the consulting and creative agencies IMA and Urban Tribes. Concepts such as the off-location club LIDO, the 100 YARDS block festival or the Urban Hot Spots have also sprung from her pen. IMA CLIQUE is known for its innovative and individual projects. James is also on the board of DEHOGA Kreisverband Frankfurt, Initiative Gastronomie Frankfurt and TAB Verein zur Förderung kreativer Projekte in Frankfurt.
Let´s Together Create: Art pushes marketing, marketing pushes art - and what makes collaborations successful.
Tuesday, 17.05
12:30 - 13:30
Halle A1
German
Let´s Together Create: Art pushes marketing, marketing pushes art - and what makes collaborations successful.
Wednesday, 18.05
12:30 - 13:30
Halle A1
German
Let´s Together Do: Why actions are more important than words for brands today - and how you can get started.
Wednesday, 18.05
10:30 - 11:30
Halle A1
German
Armin is a tenured professor of Media Economics at the University of Hamburg and director of the MBA programs of the HMS– a public private partnership of selected universities, the city of Hamburg and a foundation of more than 50 renowned digital and media companies. As his professor he was one of Philipp Westermeyer’s early mentors and one of the founding fathers of the OMR. His background includes a Ph.D. in Economics, a full time professor position at the Bauhaus University, over 15 years of university teaching and entrepreneurial experience in a variety of management areas. He has published, presented, and consulted in many areas of economics, policy and management.
7 tips for your career in the digital and media industry from the founding father of OMR Prof. Dr. Armin Rott
Tuesday, 17.05
12:45 - 14:15
Halle B2
German
Sven has been Chief Digital Officer (CDO) of Krombacher since 2017. Until March 2017 Sven was Senior Account Executive for Twitter DACH. In this position, he supported some of the biggest brands and media agencies in Germany using Twitter to achieve their goals.He moved to Twitter from IKEA where he led the digital and social media team and was responsible for overseeing all online and mobile projects.Before joining IKEA, Sven was Digital Communications Director for Weber Shandwick in Germany, Chief Marketing Officer (CMO) and Head of Public Relations for the VZ Network Group, the holding company that owns German Facebook competitor StudiVZ.
Marketing, so 90s! Is value-based cross brand CRM the future? A thought experiment with Krombacher, Miele, OBI & Scout24
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
Jan is the founder of a FinTech, which is rethinking company pension schemes in Switzerland. Previously, at Scout 24 in Switzerland he built up FinanceScout24 from scratch and, as CMO, was responsible for all marketing activities. Prior to that he was responsible for marketing and digital commerce at Thomas Cook in Central Europe.
Marketing, so 90s! Is value-based cross brand CRM the future? A thought experiment with Krombacher, Miele, OBI & Scout24
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
Max ist Head of CRM at OBI. He engages and converts customers alongside the DIY journey through email and mobile messaging, campaign management, communication strategy, data analytics and by building a modern CRM tech landscape. Since 2017 Max develops new services and products to build the DIY retail business of future. Previously he worked in research at the interface between marketing and finance and as a business consultant for the Boston Consulting Group.
Marketing, so 90s! Is value-based cross brand CRM the future? A thought experiment with Krombacher, Miele, OBI & Scout24
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
> Nerd, Father, Farmer, Innovator, Digital Entrepreneur > Managing Director of Miele X. Miele’s Digital Upgrade > Advisory Board Member, Investor, Simplifier > Global Speaker (CES, SXSW, TED talk, SMX, DMEXCO, …)
Marketing, so 90s! Is value-based cross brand CRM the future? A thought experiment with Krombacher, Miele, OBI & Scout24
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
Mathias Damm is responsible for the commercial development of the data collaboration product 1plusX Connect. Here he acts in the central role between the demand and supply side to accelerate business opportunities and innovation through technology. Data- and media related topics have been the primary focus during his career in the Ad Tech industry. Previous roles include Head of Partner Sales at Retail Media Group and Team Lead Business Development & Sales at Ve Global.
Collaboration through innovation: How Unilever and Ad Alliance are building new data bridges using Data Clean Room technology
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
I started my career in a media agency responsible for Paid Search. After 2 years I transferred quickly in to the tech side of digital advertising and executed as technical Project Manager MarTech Projects such as the implementation of the Google Marketing Plattform for a retailer in southern Germany. After 4 years I transitioned to a consulting company, where MarTech, especially the usage of Data Management Plattforms, where at the core of my tasks. Since 2020 I am responsible for the Unilever Cloud for the DACH region and I am also part of Unilever Data Strategy ,which also entail the evaluation of possibilities, how we can utilize our data best in cooperation with other tech vendors and publishers.
Collaboration through innovation: How Unilever and Ad Alliance are building new data bridges using Data Clean Room technology
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Arne Steinmetz acts as General Director Client Services, Data & Ad Operations for Ad Alliance. His area of responsibility includes IO and programmatic advertising for TV, ATV, print and all digital genres, as well as the Ad Alliance's Ad Technology Stack including data solutions. Until 2019, as Executive Director Digital, Arne managed the programmatic advertising, ad tech and publisher management departments at G+J e|MS and helped shape the marketer’s transition into Ad Alliance. Previously, he held various positions at arvato mobile and Gruner + Jahr in the areas of mobile entertainment, mobile advertising and ad technology.
Collaboration through innovation: How Unilever and Ad Alliance are building new data bridges using Data Clean Room technology
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
As Stripe's first platform partnership manager in Continental Europe I manage and nurture established partnerships with SaaS Platforms to enable our partners’ success. In addition I contribute to shaping our platform partnership strategy and identify both new areas of focus or existing areas that can be improved across our partner ecosystem.
SaaS 3.0 - How embedded finance will fuel the next evolution of software
Tuesday, 17.05
10:45 - 12:15
Halle B4
German
Nikbin Rohany is CEO of the SaaS provider Shore, which develops and distributes an appointment booking and shop solution for SMEs. Digitisation and the success of small and medium-sized enterprises are Nikbin Rohany's vision and passion, whether as founder, CEO, investor or advisor - and have been since he studied computer science.
SaaS 3.0 - How embedded finance will fuel the next evolution of software
Tuesday, 17.05
10:45 - 12:15
Halle B4
German
Benedikt Sauter is a founder by nature. Immediately after studying computer science, he and his wife Claudia started their first company to produce microcontroller boards and sell them via their own online shop. Since he didn't have suitable ERP software, Sauter programmed it himselfsuccessful ERP scale-up Xentral, which has now grown to around 200 employees worldwide.
Want to become the next eCommerce scale up? Learn from Frank Thelen, Mollie, Xentral and KoRo
Tuesday, 17.05
14:45 - 16:15
Halle B1
German
Johannes Stabel has been working in the agency scene in the field of performance marketing and paid ads since 2009. As Chief Operating Officer at the Berlin-based online marketing agency internetwarriors, he is responsible for the strategic and technical management of all operational processes. His core competencies include the cross-channel analysis, evaluation and management of all online marketing measures.
Pragmatic-creative: Win lots of leads with webinars!
Wednesday, 18.05
08:45 - 10:15
Halle B3
German
Shortly after completing her Master's degree, Christina Hochreiter left Vienna and moved to Berlin to join the internetwarriors. Here she found fellow campaigners whose hearts beat for the same passion as hers - paid ads. Already during her studies, she had recognised what marketing topic particularly captivated her. She not only courageously embarked on this path, but has been celebrating success in the strategic support and implementation of paid campaigns for over 2 years now. She would now like to share her fire and her experience with others in her masterclass "Thank Corona - Win lots of leads with webinars".
Pragmatic-creative: Win lots of leads with webinars!
Wednesday, 18.05
08:45 - 10:15
Halle B3
German
Hi! My name is Daniil and I am all about product management. I worked as C-level, Director, and Head of in several startups and scaleups of 10-2000 size, and saw companies grow from 1M to 2B in valuation. My main focus is on monetization, experimentation, and growth strategies. On top of regular work, I coach other product managers (see https://www.product-universe.com/), run a leadership course (checkt https://aheadofproduct.com/), produce a podcast (listen https://anchor.fm/top-tier), and speak at conferences (like https://productmanagementfestival.com/).
Why Digital Products are the foundation for growth and scale - and how to be best at making them work
Tuesday, 17.05
10:45 - 12:15
Halle B4
German
Sven helps companies with initiatives within their data strategy, he supports product teams in building better digital products with the use of digital product analytics. Data is a part of Sven's DNA and he is very passionate about the impact of a data-culture and digital products in general. Before Amplitude, he worked at Nike writing his Master Thesis on the topic of strategic decision making in big data analytics.
Why Digital Products are the foundation for growth and scale - and how to be best at making them work
Tuesday, 17.05
10:45 - 12:15
Halle B4
German
Matthias is co-founder and CEO at DDCMN, a leading growth marketing partner for digital brands. From the start, his mission has been to combine technology and media expertise to help brands rapidly scale with trackable, ROI-driven offline and online campaigns. A serial entrepreneur, Matthias founded and managed several e-commerce ventures prior to establishing DCMN in 2010 with co-founder Andreas Dengler. The full-service agency now counts over 150 multi-disciplined marketing experts across 5 offices worldwide. To date, DCMN has helped over 400 digital brands achieve their growth goals with its holistic, data-driven approach.
Hit the performance plateau? How to unite brand and performance goals and find new growth opportunities
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
As Chief Operating Officer, Hillevi is responsible for bridging customer needs and commercial operations, and transforming DCMN into our clients’ source of growth. She has over a decade’s worth of experience scaling start-ups through integrated campaigns across Europe – covering everything from growth marketing to PR, and media planning to brand development. Thanks to her varied experience across marketing disciplines, Hillevi is passionate about connecting performance and brand marketing, and believes that taking a holistic approach is key to efficient and sustainable growth. Prior to DCMN, Hillevi worked as CMO for Flightright, and before that was Head of Paid Marketing at Jimdo.
Hit the performance plateau? How to unite brand and performance goals and find new growth opportunities
Tuesday, 17.05
14:30 - 16:00
Halle B3
German
Maria is Director of Product at DCMN, where she is responsible for product strategy and development, establishing tools that meet both the company's vision and its clients' goals. She also heads up DCMN's tech team, a group of agile, creative and strategic thinkers working to power clients' growth and bring better and more transparent measurement solutions to the advertising world. Prior to DCMN, Maria spent 7 years working at IPONWEB, most recently as Director of Product for their TV division.
Turn your offline on: Why measurement should be the bedrock of your offline strategy and how to make it happen
Wednesday, 18.05
10:30 - 12:00
Halle B2
German
Ulrike Tusk has over 15 years of experience in marketing for digital companies in sectors including mobile entertainment, online gaming and edtech. She joined DCMN in 2020 to support our clients’ growth with a data-driven approach to offline marketing. Her goal is to educate digital brands about the power of offline marketing to boost digital marketing campaigns and about the value of pairing direct response with brand.
Turn your offline on: Why measurement should be the bedrock of your offline strategy and how to make it happen
Wednesday, 18.05
10:30 - 12:00
Halle B2
German
Peter Matz is member of the Board of Directors of the Content Marketing Forum (CMF), the association of Content Marketers in the German speaking countries. He is responsible for awards & conferences within the association. His main occupation is being Studiolead Berlin and Hamburg and Member of the Executive Board at the branding agency Strichpunkt.
Creative Data Storytelling - 5 steps to relevant content
Wednesday, 18.05
12:30 - 14:00
Halle B4
German
Jan Ahrens joined Statista in 2014 and is co-founder of the Content & Design division. He is responsible for the global growth of the creative team consisting of 60 people, which specializes in the content creation of infographics, whitepapers & explainer videos and distribution. He also helps key accounts from the industry, healthcare and consulting sectors and is involved in the expert advisory board of BVIK, as a jury member of the bcm Awards (best of content marketing) and as a speaker at CMCX, the Online Fokus Conference and the Online Marketing Rockstars, among others.
Creative Data Storytelling - 5 steps to relevant content
Wednesday, 18.05
12:30 - 14:00
Halle B4
German
Mike Kleinemass, joined thyssenkrupp in 2017 and is a product owner for digital marketing & sales projects within the agile tribe for excellence & performance at thyssenkrupp materials services division - the largest materials distribution company in the Western world. Before joining the agile way of work, Mike was the global digital marketing lead at thyssenkrupp Industrial Solutions AG. He has more than 15 years of comprehensive expertise in marketing communications, business development, sales and ecommerce from software, publishing, industrial industries and B2B trade. He regularly appears as a speaker at marketing congresses and is a co-author of the book ‘B2B Marketing: A Guidebook for the Classroom to the Boardroom’ (2021).
Creative Data Storytelling - 5 steps to relevant content
Wednesday, 18.05
12:30 - 14:00
Halle B4
German
Angelika Yuki Köhler is a marketing and communication enthusiast with a great dedication and commitment to integrated customer and employee experiences and strategic approaches to all kinds of brand and communication-related challenges. She currently heads the Corporate Communications and Brand Department at the auditing and consulting firm, PwC Germany. Previously, she was responsible for the continuous improvement of the digital customer journey and strategic go-to-market campaigns, after initially joining the firm as Marketing & Communications Lead for Advisory, Data Analytics and Industry 4.0.
Creative Data Storytelling - 5 steps to relevant content
Wednesday, 18.05
12:30 - 14:00
Halle B4
German
Dr. Philipp Hoberg can look back on more than 13 years of experience in e-commerce and the digital transformation of companies. After stations in the agency environment, in management consulting and a doctorate on the topic of "The individualization of the information offer in e-commerce", he has been responsible for the conception and requirements management in e-commerce projects of various sizes at valantic since 2019. Together with an interdisciplinary team, he supports customers from the B2B and B2C environment from the strategy, through the technical and functional detailed conception, to the continuous further development and optimization of digital touchpoints.
Back to Business – How much of a tech company do you have to be today?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
Tobias Ring is Director Growth Services at SCAYLE, the B2B division of ABOUT YOU Holding SE. The 31-year-old manages the new customer business of the SCAYLE Commerce Engine and advises existing customers along the entire value chain. Previously, the Master of Science in General Management gained many years of experience as a senior manager at the international management consulting firm Bain & Company, some of which he spent in Silicon Valley.
Back to Business – How much of a tech company do you have to be today?
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
Stefan has been a DTC enthusiast from the very start of his career. He joined Tradebyte in 2015 with a business and sports degree and has been a driving force within consumer-related teams since. As a Vice President, Stefan leads the Tradebyte DTC unit and together with the team, provides brands and vendors with everything they need to run a profitable marketplace business together with Tradebyte.
Three stories, one goal: Snocks, PUMA & Tradebyte on how to create a successful marketplace business
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Felix Beilharz is „one of Germany’s leading Online and Social Media Marketing consultants” (RTL). He „ranks among the best speakers in Germany“ (WAZ). Forbes calls him „Germany’s Digital Marketing Rockstar“.22 of the 100 largest German companies trusted his expertise so far. He authored and published 10 books, most of them best sellers. The marketing publication W&V calls him a “top influencer in Online Marketing” and a “digital thought leader you should know”.Felix Beilharz lectures at several universities in Germany and Suisse, trains companies, organizations and authorities and is a sought-after keynote speaker in 17 european countries. Therefore, he is considered “one of the best known experts in "Online Marketing” (RMP).
What will matter in the future: 7 theses that move the next generation
Tuesday, 17.05
14:30 - 16:00
Halle B4
German
Felix Mahnkopf joined Visa 2015 and is responsible for Visa's partnerships with startups in Central Europe as Head of Fintech. His team gives young and innovative companies access to the world's leading payment network that connects people, technologies and retailers worldwide. In this context, he works on exciting topics such as neobanking and trading, crypto currencies or sustainability. Prior to joining Visa, Felix worked at American Express in Frankfurt and London, as well as at the Bauer Media Group in Hamburg.
What will matter in the future: 7 theses that move the next generation
Tuesday, 17.05
14:30 - 16:00
Halle B4
German
Merle Meier-Holsten is responsible for managing Visa's marketing activities across Central Europe (Germany, Austria, Switzerland, Netherlands). As a dedicated marketer and visionary business leader with 20 years of experience, she gained cross-industry, cross-functional and cross-country experiences on local, regional, and global levels. In her function as Head of Marketing, Central Europe, Merle is responsible for brand management, product, channel, customer and country marketing, sponsoring and digital and social media brand communication in the region. She is accountable for the development of marketing strategies and campaigns to support growth targets, introduction and in-market executions.
What will matter in the future: 7 theses that move the next generation
Tuesday, 17.05
14:30 - 16:00
Halle B4
German
Jürgen Schübel has been Head of Merchant Solutions and Acceptance Development Central Europe for VISA Europe since October 1st. 2018. He is responsible for the development of Merchant Acquisitions and the acceptance in Germany, the Netherlands, Austria and Switzerland. Jürgen Schübel started his career in 1994 at the Deutsche Bank AG in Frankfurt and has worked in different sales functions of Corporation Customer Care and in Cash Management in Germany, Italy, Austria and Switzerland. Previous to his switch to VISA, Jürgen Schübel had leading positions in Account Management, Strategic Business Development and Country Management Austria for Mastercard since 2002.
What will matter in the future: 7 theses that move the next generation
Tuesday, 17.05
14:30 - 16:00
Halle B4
German
Over the last 15+ years, I have been building and helping build companies in the digital world. I have been in roles across Product & Web Design, Development, Branding, Business Strategy, Growth, Sales, and Marketing. Since January 2021, I'm the co-founder and CEO of Refokus, a leading full-service Webflow Agency focused on building amazing Websites for amazing brands like Mural, Yahoo, Rainfall, and more.
As Director Client Success N-EU at Selligent, Katrin and her team ensure that Selligent customers get the maximum value from the Selligent Marketing Cloud and successfully implement the goals and use cases they set themselves. She has more than 10 years of experience in CRM, digital marketing and marketing automation, which she passionately brings to her clients.
Marketing Automation: From zero to hero in just 4 steps
Tuesday, 17.05
08:45 - 10:15
Halle B1
German
Laurentius is a passionate expert in Customer Engagement & MarTech. One thing is certain: marketing and customer experience is becoming more and more digital and therefore also more and more technical. Use of marketing automation and efficient data management ensure that digital interactions with customers are valuable and become a real competitive advantage. #customerunderstanding #dataisthenewfuel #engagementisfuture
Marketing Automation: From zero to hero in just 4 steps
Tuesday, 17.05
08:45 - 10:15
Halle B1
German
Bernd is passionate about marketing automation and travels the customer journey. He supports clients in the evaluation and implementation of marketing automation tools. His daily business is designing customer data models and creating customer journeys. As a data trailblazer, he supports clients in marketing digitalisation. #datalover #customeristhekey #datatrailblazer
Marketing Automation: From zero to hero in just 4 steps
Tuesday, 17.05
08:45 - 10:15
Halle B1
German
Andreas Thomann has been dedicated to digital storytelling for more than 20 years. His journey began at Credit Suisse, where shortly before the start of the new millennium he launched the first digital magazine for a major European bank, gaining his first experience in content marketing - well before the concept was common knowledge. Andreas has remained true to digital content and the world of finance. Currently, as Head of Publications & Social Media at the wealth management company Julius Baer, he ensures that the right content reaches the right target groups via the right channels. The bank has recently started to use its employees as brand advocates.
Your People Make the Difference: How Companies Leverage Employee Advocacy in Social Media to Boost Brand Awareness, Image, and Sales
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
Nasir-Ud Din verantwortet als Head of Sales / Regional Director DACH das strategische Wachstum der deutschsprachigen Region bei Hootsuite und unterstützt Unternehmen dabei, innerhalb komplexer Organisationsstrukturen Ihre Social-Media-Strategie erfolgreich umzusetzen und weiterzuentwickeln. Zuvor leitete er seit seinem Einstieg bei Hootsuite im März 2020 das Customer Success Team EMEA. Dank seiner langjährige Branchenerfahrung und beruflichen Stationen bei unter anderem Brandwatch und Talkwalker verfügt Nasir über eine weitreichende Expertise in der strategischen Beratung zu digitalen Transformations- und Change-Management-Prozessen nationaler und internationaler Kunden unterschiedlichster Größe und Branche.
Your People Make the Difference: How Companies Leverage Employee Advocacy in Social Media to Boost Brand Awareness, Image, and Sales
Tuesday, 17.05
08:45 - 10:15
Halle B2
German
Michael Witzenleiter is CEO and founder of Conversion Maker, a technology company for conversion rate optimization. In addition to Conversion Maker AI, the company's own AI-based software for generating and optimizing marketing texts, the Conversion Maker relies on a portfolio of leading solutions for CRO. Michael Witzenleiter has been working in online marketing for over 15 years and most recently established the French A/B-testing and personalization platform Kameleoon in DACH region as Managing Director.
Copy Writing for CRO-Experts: 10 tips for the perfect copy that actually sells
Tuesday, 17.05
12:45 - 14:15
Halle B2
German
Product Analytics: 5 ways how to improve your marketing outcomes and drive innovation
Wednesday, 18.05
08:30 - 10:00
Halle B1
German
Yvonne Teufel is Chief Marketing Officer at Conversion Maker, a conversion rate optimization technology company. As an experienced conversion rate consultant, Yvonne shares her in-depth expertise with the marketing community.
Copy Writing for CRO-Experts: 10 tips for the perfect copy that actually sells
Tuesday, 17.05
12:45 - 14:15
Halle B2
German
Denise is responsible for all business marketing activities in German-speaking countries at Snap Inc. Her work focuses on educating marketers on mobile marketing best practices, augmented reality and Gen Z, inspiring them and helping them make the most of Snapchat's ad possibilities and tools. Before joining Snap Inc, she worked for well-known creative agencies and looked after international clients such as Audi, BMW and LEGO. She has implemented numerous campaigns that have won creative and efficiency awards.
The new Shopping Reality: this is how Augmented Reality will take ecommerce, retail and brands to the next level
Tuesday, 17.05
10:45 - 12:15
Halle B3
German
Anja Kischkat, Sector Lead Branding, is responsible for the brand advertisers in the DACH region at Snap Inc. She advises various companies on the current challenges along the entire consumer journey. Before Snap, Anja worked for one of the world's largest CPG companies for over 20 years. After a very impressive career in various marketing and sales positions, she was responsible for the digital transformation of the group in DACH. One of her focus areas is data driven marketing and brand loyalty in agile times. With her expertise, she not only supports established brands, but also young ones.
The new Shopping Reality: this is how Augmented Reality will take ecommerce, retail and brands to the next level
Tuesday, 17.05
10:45 - 12:15
Halle B3
German
Bernd Oltmann has been with Emarsys for 11 years. As Sales Director he is responsible for generating new business in the core markets Germany and Switzerland. He gives guidance to marketing decision makers in the retail, e-commerce and travel industry on creating personalized omnichannel campaigns for customer acquisition and retention to add value to their business.
Here to stay - Next destination is customer loyalty
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Anja is co-founder of pryntad - the first marketplace for the digital booking of advertisements in magazines and newspapers. She is an experienced manager and entrepreneur with a broad network in the field of media and media sales. As the Advertising Sales Director at the Bauer Media Group, Anja was responsible for the advertising business for various print and digital media, such as BRAVO, InTouch, Happinez or Wunderweib. In addition to pryntad, she and her co-founder Philipp Wolde have been running the agency 4millions for ten years, which combines the digitization of the media industry with e-commerce know-how. The experience gained in the fields of digital and printed business models is the basis opon which pryntad was founded in 2019.
300M additional contacts: how your online marketing skills can help you to easily book print ads.
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
Phil offers over 30 years of media experience as a founder and media executive. He developed his love for magazines and newspapers as an editor and publishing manager at Gruner + Jahr, Axelspringer, and Bauer, before becoming General Manager for digital offerings at Bauer.Ten years ago, Phil and Anja founded the agency 4millions which operates in the fields of digital and printed business models. The e-commerce expertise gained within 4millions is the basis opon which pryntad was founded in 2019. This is how pryntad has become the digital marketplace for placing ads in magazines and newspapers.
300M additional contacts: how your online marketing skills can help you to easily book print ads.
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
Martin is a product enthusiast, growth specialist, and entrepreneur with many years of experience in the media industry and the scaling of digital business models.As a product manager, he built up digital brands such as LECKER.de and Eatsmarter, before becoming digital managing director and dealing with the topic of programmatic advertising.Martin has been advising digital brands on growth scaling, digital product management and programmatic advertising since 2018. In 2019 he founded pryntad GmbH together with Anja and Philipp.
300M additional contacts: how your online marketing skills can help you to easily book print ads.
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
Digitization and marketing are part of the DNA of the co-founder and CEO of Sage+Archer. With his passion for creative change and his courage to break new ground, to use the latest technologies and to create infrastructure and state-of-the-art standards, Ubels is driving the mobile and DOOH market significantly.
How to get the most out of your Digital-Out-of-Home campaign with use of creativity, psychology and technology
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
In his current role as Country Manager DACH at Sage+Archer, Ravi Ahluwalia can draw on more than 20 years of experience in leadership roles in the digital ecosystem on the agency and vendor side. As CEO, he implemented the digital transformation of the performance marketing agency R&S Dialog, as Unit Director he drove the professionalization of social media in the German market with the SaaS provider Facelift, or as Head of Sales helped to establish the use of German target group data in the advertising industry with the German Telekom subsidiary emetriq.
How to get the most out of your Digital-Out-of-Home campaign with use of creativity, psychology and technology
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Lothar Krause worked since the beginning of this millennium in different areas of online marketing. After finishing his study of business administration, Lothar worked for companies such as eBay, zanox, zalando and sociomantic. Now is supporting lots of global advertisers to test and roll out their programmatic buying and selling strategy.
How to get the most out of your Digital-Out-of-Home campaign with use of creativity, psychology and technology
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
As Video Sales Lead, Franziska consults advertisers on the development of their individual YouTube strategy, specializing in Discovery & Action Ads and how they complement the social media strategy. With a background in media and film production, she has a profound understanding of the media landscape and is particularly passionate about the creative potential of video.
From views to sales: the short path of social commerce on YouTube
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Dr. Michalina Seekamp is Video Sales Lead at Google and consults companies on optimizing their holistic video strategy on YouTube. Before joining Google in 2010, she worked for Warner Music Central Europe and Sony Europe. She holds a degree in business administration and a PhD from the Free University of Berlin in the field of media management on the subject of digital change and industry culture.
From views to sales: the short path of social commerce on YouTube
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Jan is a retailer at heart - for more than ten years he has been supporting Retail companies to get maximum return from their Google campaigns. His passion has always been video: Since 2018, he is leading the Display & Video business in the Retail sector, and develops joint strategies, to effectively use these ad solutions along the entire customer journey. Before his time at Google, Jan worked as a print journalist for close to ten years, among other jobs as the co-founder of a special interest sports magazine.
From views to sales: the short path of social commerce on YouTube
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Ilona is an expert in Google Analytics, with more than 13 years of experience, of which nearly 6 years at Google. At Google she has worked as a tech specialist in Enterprise Sales for GA360, as Digital Transformation Lead, and she has spent a quarter working in San Francisco as a Global Product Lead, in the kitchen of Google Analytics with the product team, seeing the development of GA4 in close-up. During her career as a web analyts before Google, she has experienced many changes in the industry first hand. Today she is responsible for the rollout of GA4 in DACH.
Less data? No loss. With these future-proof solutions for audience targeting and marketing measurement
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
As Ads Privacy & Data Activation Specialist, Torsten aims to find the sweet spot between user privacy and data-driven online advertising. In his former role, he's been working as an Analytical Consultant in Google Germany's ad sales department, lastly leading a team of analysts since 2016. Before he joined Google in 2012, Torsten worked at TradeDoubler and Amazon.de – after having entered the online marketing space as an affiliate in the early 2000ies.
Less data? No loss. With these future-proof solutions for audience targeting and marketing measurement
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Judith leads the Omnichannel initiative bringing the best of both worlds, online and offline, together. She joined Google 2021 and brings in 10 years+ experience from leading retailers and brands.
Beyond channels and target groups – this is what customers want
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
Mariya, who has more than nine years of experience in Apps Product & Marketing, supports large retail companies in defining and implementing app strategies that contribute effectively to their main business goals. Her past experience includes OMIO and multiple Rocket Internet companies.
Fuel your business growth with apps: 5 key insights from working with industry leaders
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Mario Pumm is leading major performance marketing channels like paid search, display and retargeting, affiliate and app marketing at bonprix International. Mario started at bonprix in 2017 with the goal to operationalize shopping app distribution in all markets. In addition to the technological implementation, data driven decision making and performance based budget evaluation, he is particularly enthusiastic about the close cross team collaboration around the common app growth goal.
Fuel your business growth with apps: 5 key insights from working with industry leaders
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
In his role as a App Lead at Google, Timo Gutenberger consults Google's biggest and most successful advertisers on their App strategies to help them grow further. He focusses on unifying the mobile experience and integrating apps into their KPIs for a holistic and successful online marketing strategy.
Fuel your business growth with apps: 5 key insights from working with industry leaders
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Roland Jesse is 47 years old and responsible for the product development of the interactive video consulting assistant NEXOVI at PTA IT Consulting. Previously, the computer scientist with a doctorate in computer science developed, projected and implemented individual software solutions across all industries at PTA. Roland Jesse earned his doctorate at the University of Magdeburg. After completing his studies and doctorate, he went on a trip around the world to subsequently gain a foothold as a software developer and IT consultant. Jesse is an enthusiastic marathon runner. The extraordinary experience and mastery of this distance has already taken him from beautiful islands to impressive landscapes to a run 700 metres underground.
How video avatars and AI are revolutionising the customer experience
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Kunden erwarten mehr vom Service. Sie wünschen sich eine nahtlose und personalisierte Markenerfahrung. Als Solution Engineer bei Salesforce betreut Franz große, internationale Unternehmen dabei, die Bedürfnisse ihrer Kunden besser zu verstehen und jeden einzelnen Kunden, mit künstlicher Intelligenz, einen personalisierten und gleichzeitig skalierbaren Service zu bieten.
Create Magic Moments - See How Every Touchpoint Creates Lasting Customer Loyalty
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
Markus is passionate about customer experience and digital transformation and part of the German Salesforce Service Cloud team. His focus is on the Enterprise Travel, Transport, Logistic, Utilities and TIC (Testing, Inspection & Certification) Customers at Salesforce. Markus has got a strong Contact Center and Customer Service background and is looking forward for OMR 2022 and the Masterclass Series.
Create Magic Moments - See How Every Touchpoint Creates Lasting Customer Loyalty
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
Since 2021, Daniel Weick holds the position of product manager Data Powered Sales at Bayer responsible for transforming digital and technology at the global enterprise. The experienced technology strategist in the pharmaceutical and consumer health industries joined Bayer Consumer Health in 2014 starting in R&D Innovation & Emerging Technology, based in the New York area.
Bayer Consumer Health transforms its Business with Data Powered Sales
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
As Senior Consultant Customer Intelligence, Jan Ellers supports BASF's marketing and communications departments in making data-driven decisions. Regardless of the industry, whether automotive, pharmaceuticals, beauty or agriculture, he satisfies the hunger for data in B2B marketing. Together with his colleagues in CRM, web analytics, portals, marketing automation, he makes sure that the technology is ready to find the right insights at the right time and in the right place. He is firmly convinced: Data is the backbone of every marketing organization!
From analog to digital: data-based B2B marketing at BASF Pharma Solutions - we show how.
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Marc is part of the Digital Marketing Team of BASF’s Global Pharma Solutions Business. In his role as Global Marketing Operations Manager, he is responsible for global Marketing Campaigns and drives the Digital Transformation of traditional B2B Marketing. As someone who studied Business and IT and has had previous roles in Finance & Controlling, he knows: end-to-end transparency is key in a multi-channel Digital Marketing approach.
From analog to digital: data-based B2B marketing at BASF Pharma Solutions - we show how.
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Mara supports large, international companies to better understand their customers’ needs to provide them with a unique customer experience. By optimizing sales, marketing, service, and commerce processes through automation, artificial intelligence, and data analytics Mara helps them to increase their efficiency and overall success. Today, as a Strategic Account Executive for BASF, the largest chemical producer in the world, Mara continuously strives to realize their customer-centric strategy, powered by Salesforce’s innovative solutions and cutting-edge technologies.
From analog to digital: data-based B2B marketing at BASF Pharma Solutions - we show how.
Tuesday, 17.05
10:45 - 12:15
Halle B2
German
Sascha founded his first company at the age of 17. In 2013 he began his studies at WHU and in 2014 founded Kingii Inc. in California, USA - the first airbag to be used in water. Then in 2016 he joined Bertelsmann as an executive assistant to a board member and took his first steps into the media world. In 2017, he met his current co-founder Marin, and shortly thereafter they founded COMO in January 2018.
Microsoft x COMO: The Power of Holistic Influencer Marketing & Social Analytics
Tuesday, 17.05
08:30 - 10:00
Halle B1
German
Benedikt comes from the “Ruhrgebiet” and gained experience in Germany, France and Denmark during his studies. Through his consulting work as part of the former Influencer Marketing SaaS pioneers InfluencerDB, he has helped more than 150 companies in EMEA and the US to make more data-driven decisions. Since 2020, he and his team have been managing both short- and long-term campaigns in 7 different countries at COMO. Among them is the French Microsoft Creator Community #SurfaceForUs. He attaches particular importance to a data-driven decision-making basis in the context of influencer marketing in order to increase the effectiveness of decisions.
Microsoft x COMO: The Power of Holistic Influencer Marketing & Social Analytics
Tuesday, 17.05
08:30 - 10:00
Halle B1
German
Fátima was born and raised in Mexico but in 2009 she came to Germany where she has been working for 14 years in different companies in the e-commerce and digital sphere. She joined Microsoft in 2016 and has already fulfilled different roles: she was the Digital Lead and Consumer Marketing Strategy Lead for Surface and in her current position she is responsible for all consumer marketing plans and takes care of investment planning, as well as measuring the effectiveness of implemented activities. She also drives innovation within her team and drives transformation for the partners.
Microsoft x COMO: The Power of Holistic Influencer Marketing & Social Analytics
Tuesday, 17.05
08:30 - 10:00
Halle B1
German
Kristin has more than 15 years of experience in the tech industry in various sales, partner management, product management, marketing as well as leadership roles. At Contentful, she is leading Partnerships in EMEA and Asia. With her team, she is responsible for building a partner ecosystem that enables businesses to build digital experiences based on composable architectures. She is passionate about innovative technologies and their use to create efficiencies and growth.
Digital to save the climate. New ways of product development at LichtBlick.
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Aye is a consultant, seasoned technologist and digital strategist with a long track record of working in the marketing and advertising industry. He had the privilege to build award winning digital projects with clients like BMW, Allianz, Montblanc, Mercedes-Benz, MINI, Samsung and many more.
Digital to save the climate. New ways of product development at LichtBlick.
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Senior Digital Marketing and Digital Transformation Executive, Brand Marketing, Performance Marketing, Customer Relationship Management, Online Marketing, Sponsoring, Finance Industry, Media Industry, Energy Industry, Direct Marketing, CRM, Customer Service, Engagement, Retention, Leadership and People Development
Digital to save the climate. New ways of product development at LichtBlick.
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
André is Head of Sales at Pleo. He leads sales in the German-speaking region and advises companies on how to integrate corporate spending smoothly and digitally, but most importantly in a time-saving manner into existing processes.
Digital Finance - Taxdoo founder and CEO Dr. Roger Gothmann provides insights into what companies can do today to avoid being yesterdays news tomorrow
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Dr. Roger Gothmann is the Co-Founder and CEO of Taxdoo. Taxdoo is the financial operating system for e-commerce, which, among other things, maps VAT and financial accounting for online retailers and their tax advisors. Roger has worked for many years for the federal and state tax authorities in the area of VAT and most recently headed the tax department of an international research institution.
Digital Finance - Taxdoo founder and CEO Dr. Roger Gothmann provides insights into what companies can do today to avoid being yesterdays news tomorrow
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Ben is CEO of Offerista Group, the #1 Native Network in Europe supporting retail and manufacturer brands with high-reach digital commerce marketing. His entrepreneurial spirit led him to found barcoo with friends in 2008. This became Offerista Group after the merger with Marktjagd in 2016. The small start-up has become an international 130+ man company after the acquisition of wogibtswas.at GmbH (2019) and Prospecto Group (2019). Ben's passion for Star Wars has also spread to Offerista Spirit: To permanently optimize digital advertising formats for brick-and-mortar retail, the team is constantly developing (new) product "galaxies" to create measurable advertising success for retailers and brands.
This is the way: Galactic cross channel campaigns, measurable up to the POS
Tuesday, 17.05
12:45 - 14:15
Halle B3
German
Silke an Mey has been at Douglas, Europe's leading premium beauty & health platform, for more than 6 years and is currently responsible for display advertising for the entire group. Collecting, analyzing and activating data is the be-all and end-all. Based on this, any strategic measures in the display are managed - across the entire funnel. It becomes particularly interesting when existing concepts can be combined with innovative ideas and data.
This is the way: Galactic cross channel campaigns, measurable up to the POS
Tuesday, 17.05
12:45 - 14:15
Halle B3
German
Stefan Bien graduated in industrial engineering from the Technical University in Dresden. After successfully graduating, he started his career at Volkswagen Management Consulting. As early as 2011, however, he moved to a start-up that has since grown into an international 130-man company, Offerista Group. As CRO, he is responsible for strategic sales and development of the company on a European basis. Besides his job, Stefan Bien is a trained baritone and finds his balance in classical singing and climbing.
This is the way: Galactic cross channel campaigns, measurable up to the POS
Tuesday, 17.05
12:45 - 14:15
Halle B3
German
Marion Koelling joined Xandr in July 2021 as Senior Director of Agencies & Brands for Central Europe, to manage Xandr’s buy side business. In her previous leadership positions, she has been managing operations as well as development units around programmatic business models in different HoldCo agencies. She was one of the first in Germany to introduce programmatic to advertisers (e.g., Telefonica, Nestlé). Prior to this 10 year buy side experience she was focused on the sell-side of digital advertising. She started her career as a web developer shaping her skills in consulting clients for analytics and business intelligence projects.
More than a DSP - Your own marketplace is your strongest differentiator
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
Miriam Thome joined Xandr in July 2019 as Senior Director, Market Sales Development. She is responsible for direct support for advertisers and agencies who book media inventory with Xandr partners via various demand-side platforms. On the other hand, she takes care of the technology companies' management, which have a Xandr integration. She brings many years of experience in the adtech industry. She spent seven years at Rubicon Project and most recently worked in New York as Director Revenue Solutions on the strategic development of buy-side products.
More than a DSP - Your own marketplace is your strongest differentiator
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
As Regional Vice President DACH & EE at Mirakl, Georg Sobczak is responsible for the growth strategy of the SaaS provider for B2C and B2B online marketplaces in Germany, Austria, Switzerland and Eastern Europe. Sobczak has more than ten years of experience in developing sales, go-to-market and growth strategies as well as a deep understanding of SaaS business models. Before joining Mirakl in 2021, he was responsible for the launch and development of the DACH region at Criteo and Pixmania.
From online store to enterprise marketplace – How Douglas uses the new business model to generate more growth
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
As Customer Success Director at Mirakl, Patrick Luetjens advises and supports B2C enterprise clients in successfully planning, launching, and running their own marketplaces across the DACH region, Eastern Europe, and the Netherlands. Thanks to his many years of experience in the fields of eCommerce and marketplaces (including Amazon and eBay) as well as business consulting, he knows the keys to success for effective eCommerce strategies and how to profitably implement them for Mirakl’s clients.
From online store to enterprise marketplace – How Douglas uses the new business model to generate more growth
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Max Melching has been working at Douglas since 2018 and is responsible for online marketing, data intelligence, retail media and marketplace. In addition to the data-driven implementation of online marketing measures for all countries and businesses of the DOUGLAS Group, his position focuses on the new business models marketplace and retail media. Max originally worked in performance marketing, co-founded the discount furniture shop Cherry Möbel, and worked for HolidayCheck AG in Switzerland for 6 years.
From online store to enterprise marketplace – How Douglas uses the new business model to generate more growth
Tuesday, 17.05
10:30 - 12:00
Halle B3
German
Bernhard Egger is a Retail and Customer Service Community Manager at the software company BSI. Bernhard Egger completed his apprenticeship as a men's tailor, studied textile engineering at the technical university and has proven his creative potential at the fashion school in St. Gallen. For the fashion company Walbusch, he built up the Swiss market and eventually also took over the management for Austria. Since the beginning of November 2019, he enriches the retail and customer service community at BSI with his customer experience know-how, his customer-focused visions and human-centered solution approaches.
Mastering CRM in 2022: With social commerce, omnichannel and AI to a seamless customer journey
Wednesday, 18.05
12:30 - 14:00
Halle B2
German
Juliane Czepak is an expert in performance marketing and Senior CX Manager at HDI. She drives the further development of sales including the optimization of the hdi.de website and the customer experience management. Juliane knows what matters when it comes to lead generation and creating marketing and sales automation campaigns. She started her professional career at ERGO Insurance Group. After studying economics, she moved to HDI in 2018. There, she helped introducing the Customer Experience Platform from the very beginning, for which she is now primarily responsible. Since 2022, Juliane Czepak has been focusing on customer experience in the context of closing opportunities in direct sales and lead generation for exclusive sales.
Mastering CRM in 2022: With social commerce, omnichannel and AI to a seamless customer journey
Wednesday, 18.05
12:30 - 14:00
Halle B2
German
Born and raised in Switzerland, Melanie Balasopulos was voted the 4th most influential digital influencer in Switzerland in 2019 alongside Roger Federer and Michelle Hunziker. She studied international communications, Film & TV production at the New York Film Academy and holds a Master’s degree in Luxury Business Management. She is co-founder of the first Swiss Digital Influencer Academy, co-director of the first Influencer Management CAS at the HWZ (Zurich University of Applied Sciences in Business Administration) and a professor at the Franklin University in Lugano. Melanie is the curator of large lifestyle Instagram accounts with over 4 million followers such as @myinterior, voted by Vogue as one of the top design accounts to follow.
Mastering CRM in 2022: With social commerce, omnichannel and AI to a seamless customer journey
Wednesday, 18.05
12:30 - 14:00
Halle B2
German
Guy Shriki, Head Of Brand Awareness at monday.com, has been with the company for the last 6 years. Currently, Guy leads global brand awareness and the marketing automation teams. He led monday.com’s largest global campaigns such as the IPO and the Super Bowl. Guy has extensive experience in the marketing field, including performance, offline, and awareness marketing. Before joining monday.com, Guy was the Head Of Advertisers at an ad-tech company.
How to strategize for the world’s biggest stage: What we learned from an $8M campaign for the US Superbowl
Wednesday, 18.05
08:45 - 10:15
Halle B4
German
Lutz has been with Vodafone for 6 years. He has been an IT project manager for almost 3 years and focuses on XR. He is responsible for IT issues relating to XR and is responsible for controlling and coordinating internal and external IT deliveries. The Metaverse is his new home
One Day in Extended Reality - Immersive Technology with 5G and Edge Computing
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
Sarah has been a product manager for cloud, eCommerce and SaaS products at Vodafone in the telco, finance and energy sectors for 8 years. Sarah comes from the GTM, communications and agency world. she is Product responsibility for the German MEC portfolio at Vodafone and the development of new low-latency and XR solutions for business customers.
One Day in Extended Reality - Immersive Technology with 5G and Edge Computing
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
Klaudia has been with Vodafone for 7 years. As a project manager, she is responsible for business solutions topics related to XR. It bridges the gap between business and IT
One Day in Extended Reality - Immersive Technology with 5G and Edge Computing
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
Alexander Küblbek is Head of SEA at Smarketer, the leading pure Google Ads and Microsoft Ads agency in EMEA. With his many years of experience in optimizing search advertising campaigns, Alexander is a driving force behind the strategic development of Smarketer’s core competencies: performance marketing with Google Ads and Microsoft Ads.
Automation in Google Ads: what's behind the new Performance Max format?
Wednesday, 18.05
08:45 - 10:00
Halle B1
German
Timo Hoffmann is responsible for strategic partnerships at Agicap and has been with Agicap since its German launch. Building partnerships with strong companies, banks and consultants is crucial for growth in the DACH market and for improving the software.
Cash fuels Business - Tips from finance expert & CFO of Veganz Alexandra Vázquez Bea on sustainable growth
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Alexandra Vázquez Bea has over 15 years of extensive professional and management experience in the finance industry and start-up scene. Since July 2021, she has been working at Veganz Group AG as the Board Member for Finance, Investor Relations, Human Resources and IT. Her entry marked the official kick-off for the company's IPO, which was successfully implemented in just under 4.5 months in November 2021. Alexandra is actively involved in the startup scene as a mentor, including at the Agritech incubator RootCamp, the accelerator Venture Villa and the international Founder Institute. She holds a Master in Law, a Bachelor in Business Administration and a Bachelor in Science. Translated with www.DeepL.com/Translator (free version)
Cash fuels Business - Tips from finance expert & CFO of Veganz Alexandra Vázquez Bea on sustainable growth
Tuesday, 17.05
08:30 - 10:00
Halle B3
German
Experienced fintech sales professional with 10+ years of work experience in B2B software sales & commercial leadership, currently leading a commercial team of 15 FTEs in the Fintech space. Passionate about Fintech & digital business models as well as business development in growth companies.
Banking-as-a-Service: your launchpad into the Metaverse
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
Alan Kennedy joined Solarisbank in August 2019 and is an agile sales and business development professional with a background in financial services and a passion for digital commerce and disruptive technologies.
Banking-as-a-Service: your launchpad into the Metaverse
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
Seasoned fintech and crypto professional with 6+ years experience in Business Development and a background in consulting. Commercially driven with a strategic focus on the developments of markets and products. Fascinated by the disruptive innovation of platform business models and the complex interactions between businesses and consumers.
Banking-as-a-Service: your launchpad into the Metaverse
Wednesday, 18.05
12:30 - 14:00
Halle B3
German
They started out as an online shop themselves. Julius and his Co-Founder therefore know from their own experience the challenges one has to face when shipping to Non-EU countries. The fact that there had to be a streamlined and all-encompassing solution to these challenges was their motivation - and the birth of exporto. Today, exporto employs over 100 people and sets new standards in the areas of customs, taxes and logistics in cross-border e-commerce. exporto stands for an all-round package that lets online store operators forget about any worries they might have about handling their sales to Switzerland and England.
Switzerland, United Kingdom & E-Commerce - What makes the markets so profitable and how to make the border to the end customer disappear.
Tuesday, 17.05
12:45 - 14:15
Halle B1
German
Victor has over a decade of experience building tech bridges over the turbulent e-commerce rivers between brands and their potential markets. Ex-eBay/Magento, as eCom Head of Product at Nestlé built a framework now serving Nespresso, KitKat and many others all over the world, generating over half a billion in sales in all types of business models. Recently joined Spryker to keep building more and better tech bridges
Last Call for global Enterprises to fuel their Digital Commerce in 2022
Wednesday, 18.05
08:45 - 10:15
Halle B2
German
As Director Business Consulting for Spryker, Yara is the expert on the business models behind the technology. Previously, she worked as Senior Manager at the digital consultancy Etribes, where she developed strategies in the e-commerce and D2C environment for well-known companies. Her core competencies and consulting focuses include the design and implementation of comprehensive digital projects, the acquisition and connection of new digital distribution channels in Europe and abroad, and their operational management.
How to become a digital leader in B2B
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
Mona Szyperski, Marketing Team Lead DACH at Talkwalker, has been working in PR, social media and marketing roles for over ten years, primarily for companies in tech, IT & consulting. She is co-founder of Digital Media Women (#DMW) in Cologne and Women Techmakers Frankfurt/Rhein-Main; two initiatives that advocate for visibility and equal participation of women in the tech industry.
Professional Crisis Monitoring and Management with Talkwalker - Examples: Zooplus & Too Good To Go
Wednesday, 18.05
08:45 - 10:15
Halle B1
German
The internet was invented for pets - since 2020, Sarah Sunderbrink has known about the power that cat content can have: As team lead, she has been responsible for social media at zooplus since January 2020. In this position, she oversees the development and implementation of the social media strategy for 26 countries, the establishment of influencer relations, and the development of an internal social media training center. Previously, she was responsible for the social media department at FR L'Osteria SE for 3.5 years. Before joining zooplus and L'Osteria, she had already gained a wealth of experience in corporate communications, public relations and social media at agencies and companies in Hanover, Hamburg, Berlin, Munich and London.
Professional Crisis Monitoring and Management with Talkwalker - Examples: Zooplus & Too Good To Go
Wednesday, 18.05
08:45 - 10:15
Halle B1
German
Professional Crisis Monitoring and Management with Talkwalker - Examples: Zooplus & Too Good To Go
Wednesday, 18.05
08:45 - 10:15
Halle B1
German
Before Sabine Schmittwilken started as Head of Marketing at Too Good To Go, she worked in the energy industry for many years. In 2016, she launched the innogy brand. With her know-how and openness to new trends and technologies, she is now setting the pace for Too Good To Go in Germany. The Too Good To Go app is the world's largest B2C marketplace for surplus food. It connects people with businesses that have surplus food.This presents a win-win-win solution in which consumers get great food, store owners no longer throw away delicious surplus, and we, together, help the planet by reducing waste. Both professionally and privately - Sabine Schmittwilken never stands still.
Professional Crisis Monitoring and Management with Talkwalker - Examples: Zooplus & Too Good To Go
Wednesday, 18.05
08:45 - 10:15
Halle B1
German
Kim Dang has been a Cybersecurity Manager in various industries and projects at Accenture Security since 2018. He primarily advises customers as an expert for cloud security, strategy & risk and managed security services. Before joining Accenture, Kim worked in strategy consulting and the automotive industry both in Germany and abroad. He holds a master's degree in industrial engineering for electrical engineering and information technology, with completed stations in Estonia and South Korea.
Cybersecurity in focus: How to protect your company from ransomware attacks
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Thomas Schumacher heads the security department in Germany, Austria and Switzerland at Accenture. He has been advising leading German companies on IT security issues and the operation of secure IT infrastructures for over 20 years. He is an expert for complex transformation projects in various industries, especially in the context of digitization, post-merger integration and increasing IT efficiency. Before joining Accenture, he worked in corporate lending and IT for a medium-sized bank for six years. He earned his degree in business administration from the University of Siegen and is a trained banker.
Cybersecurity in focus: How to protect your company from ransomware attacks
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Burkhard Müller is an expert in digital transformation. He studied design and business administration and learned programming at the age of 10.Over the past 20 years he has led transformation projects for companies such as Bosch, Migros, Swatch and Vodafone.Its digital products are used by hundreds of thousands every day.He is an ADC member, a speaker at digital congresses and a regular contributor to publications on digitization, sustainability and the future of design thinking.At Mutabor, he leads a team of 40 digital experts and supports his customers as a personal advisor
Internet of Things: From Gadget to Business Accelerator – How the networking of products becomes the enabler of new business models
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
Philipp Buhl is an expert in digitization and the Internet of Things. Philipp studied economics and acquired the technology side in 10 years of practice. On the one hand in his time as a management consultant for international projects such as inflight connectivity or in the area of M2M (machine-2-machine), on the other hand in various roles in the business segment at Vodafone, e.g. in sales, marketing and as an IoT solution consultant. At grandcentrix as an IoT solution provider and subsidiary of Vodafone, the world market leader for the Internet of Things, he is in daily exchange on projects and products, with customers and partners, all about IoT.
Internet of Things: From Gadget to Business Accelerator – How the networking of products becomes the enabler of new business models
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
Ben Bauer has been working exclusively in Saas Sales for several years. With his experience in enterprise DAM and software testing, he is an important piece of the puzzle in Yokoy's management team. He lives out his affinity for communication and sales techniques not only at Yokoy, but also as an independent sales trainer.
Automation done right: Where the million hides in spend management
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
As Yokoy’s VP Customer Success, Christian Woese oversees Yokoy’s global client portfolio helping companies to automate a wide spectrum of their spend management. Prior to Yokoy, Christian has worked in Consulting in the Financial Services sector, and he has comprehensive international living background, with a particular focus on North America and China.
Automation done right: Where the million hides in spend management
Wednesday, 18.05
10:30 - 12:00
Halle B3
German
More meaningfulness in entrepreneurship – this is what Arne Stoschek strives for and this is also why he founded Leadership21 and MINDSET MOVERS: "After more than 10 years of successful entrepreneurship, I realised that successful work does not make you happy, but only successful. Then I decided to work less on the growth of companies and more on the growth of people. That's what I'm doing now and I'm fulfilled and happy in my work every day." Before Arne Stoschek decided to accompany entrepreneurs in their personal development, he was co-founder of the two online marketing agencies Textprovider and Suxeedo, as well as the digital consultancy Etribes.
How successful leaders resolve conflicts
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
Dealing easily with difficult employees - How successful leaders find constructive team solutions.
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
"The mindset you live in determines the results you have." – This is what Gergely Galamb strives for and this is also why he founded Leadership21: "A team is only sustainably motivated and successful when leaders have the intention for a win-win-win situation: the employees win, the leader wins and the company wins. And that requires a new mental approach." Before he started coaching entrepreneurs and working as an organisational developer at Bosch, Gergely Galamb led system development for automotive lithium ion batteries at Bosch. Now he develops seminars to enable teams to create a motivating environment for sustainable high performance.
Dealing easily with difficult employees - How successful leaders find constructive team solutions.
Wednesday, 18.05
08:30 - 10:00
Halle B3
German
How successful leaders resolve conflicts
Tuesday, 17.05
10:30 - 12:00
Halle B2
German
Dr. Ulli Spankowski is chief digital officer of the Börse Stuttgart Group. A successful fintech founder, he designed Börse Stuttgart Group's digital strategy in 2017 and has since been responsible for its consistent implementation. He is the founder of the award-winning BISON app, a platform for trading cryptocurrencies. His expertise lies within – in particular – the areas of financial derivatives, regulation, predictive data analytics, as well as the trading and custody of digital assets.
Markus Miller is the founder of KRYPTO-X.BIZ, as well as the chief analyst and managing director of the Spanish media and consulting company GEOPOLITICAL.BIZ S.L.U., which runs the www.geopolitical.biz platform. As managing partner, he coordinates an international network of economic experts. Miller has also been a long-time member of the German Association of Journalists (DFJV) and is an advocate for independent and investigative journalism. As a brand ambassador and industry insider for geopolitics, economics, and money at New Work SE, he's become quite the sought-after social media expert. His most recent book is called "Kryptonomics".
Simone Barilla has been the Head of Performance Marketing at Sowa Labs GmbH since September 2019. As such, he's been responsible for – among other things – customer acquisition, scaling, and optimization for the crypto app BISON. After his time at Rocket Internet and Team Europe, Simone spent 10 years working in various performance marketing positions for startups like Outfittery, Knip, and Locafox.
Richard “Richy” Dittrich is the chief customer experience officer of the Börse Stuttgart Group, as well as the highlight of several successful YouTube channels, like "Frag' Richy!". Together with his team, he received the BdKom award – an award given by the German Federal Association of Communicators – in recognition of his outstanding communication related to cryptocurrencies within the digital communication sector. Behind the camera, this qualified banking specialist is responsible for supporting investors’ interests and concerns. He's been working at the Stuttgart Stock Exchange since 2001, where he's played a key role in setting up and expanding its customer service department, which he also led.
Mathilde ist Strategic Partner Manager bei Instagram. Sie berät Personen des öffentlichen Lebens und Creator im Social Media Bereich und unterstützt sie bei Strategien auf Instagram. Zudem ist sie Ansprechpartnerin für Medienunternehmen, die ihr Publikum auch über Instagram erreichen und arbeitet mit ihnen gemeinsam an der Umsetzung innovativer Lösungen und Ideen. Mathilde ist eine echte Expertin im Medienbereich: Sie volontierte als jüngste Mitarbeiterin beim Jugendmagazin BRAVO. Nach Stationen bei Brands wie GRAZIA und InTouch, übernahm sie im Jahr 2015 die Chefredaktion BRAVO Digital. 2017 baute sie die Content-Marketing-Abteilung der Bauer Xcel Media auf und übernahm die Leitung - darunter u. a. Cosmopolitan, TvMovie und Wunderweib.
Creators for Brand & Commerce – Wie Marken Creator Marketing auf Instagram erfolgreich für sich nutzen können
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Lisa Dauvermann has been with Meta since June 2015 and in her role as Industry Lead eCommerce she is responsible for major ecommerce players such as Amazon and Zalando in Europe. Previously, she was responsible for consulting FMCG and retail companies as Client Solutions Manager at Meta, where she supported companies and agencies in successfully deploying their marketing activities on Facebook & Instagram. Before joining Yelp in 2014, she worked for various agencies in Germany, including stöhr DDB Markenkommunikation and Zum goldenen Hirschen.
Cookiekalypse? Mit kundenzentrierten Einkaufserlebnissen in einer privacy-first Welt gewinnen
Wednesday, 18.05
10:45 - 12:15
Halle B1
German
Michael has been at Meta since 2015. Together with his team, he looks after fashion clients such as the Otto Group or Zalando and helps them to increase the efficiency of their digital communication both strategically and tactically. Automation, personalization and creative scalability are currently the most prominent topics. Michael is a veteran of performance marketing and before joining Meta he was responsible for the publisher business in the DACH region for many years for Awin, Europe's largest affiliate network. Prior to that, he was responsible for building the eCommerce business at E-Plus and Debitel.
Cookiekalypse? Mit kundenzentrierten Einkaufserlebnissen in einer privacy-first Welt gewinnen
Wednesday, 18.05
10:45 - 12:15
Halle B1
German
Ramona has been working at Meta since 2018. As Product Marketing Manager, she is the interface between regional account teams and the product teams responsible for the further development of marketing activities on Facebook, Instagram, WhatsApp and Messenger in the commerce area. Prior to joining Meta, Ramona worked as a digital strategist for several years and was responsible for various online marketing channels on an international level at various companies, including Goodgame Studios, TOM TAILOR and Vistaprint.
Cookiekalypse? Mit kundenzentrierten Einkaufserlebnissen in einer privacy-first Welt gewinnen
Wednesday, 18.05
10:45 - 12:15
Halle B1
German
Monica joined Meta in 2021 as Product Marketing Manager for DACH. As product expert, she supports the market on adopting Meta's solutions and is the voice of the product in the market. She acts as a bridge between the regional account teams and the product teams on the strategic development of our family of products: Facebook, Instagram, WhatsApp and Messenger, with a focus on commerce solutions. Prior to Meta, Monica worked leading Product Management for several ad tech companies, focused on fraud prevention, attribution, CRM and B2B/B2C digital stores.
Cookiekalypse? Mit kundenzentrierten Einkaufserlebnissen in einer privacy-first Welt gewinnen
Wednesday, 18.05
10:45 - 12:15
Halle B1
German
„Sei Architekt deiner digitalen Zukunft statt ihr Opfer“ ist das Credo von Christiane Gumbrecht, die vor knapp 3 Jahren zu Meta kam. Internationale Geschäftsentwicklung und der Aufbau starker Marken in Zeiten digitaler Transformation und steten Wandels sind ihre Kernkompetenzen. Sie ist E-Commerce-Expertin und war leitend tätig in Top-Management-Positionen bei digitalen Playern und Einzelhandelsgrößen wie La Redoute, Payback, Fashion Days und BestSecret.
Creators for Brand & Commerce – Wie Marken Creator Marketing auf Instagram erfolgreich für sich nutzen können
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
As Client Partner Beauty & Care in DACH, Christine consults beauty partners with their advertising strategies and how they can fully activate their brand potential on all our platforms. Before Christine joined Meta she has held various senior roles in marketing & brand management within the media & beauty industry where she worked e.g. for companies like Axel Springer SE in Berlin & L’Oréal Germany in Duesseldorf.
Storytelling goes here: Wie Meta Menschen und Marken durch Videos auf Facebook und Instagram verbindet
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Malte has a digital and strategy background of more than 10 years. He helps clients to drive business impact with effective media decisions - with continuous brand and sales optimization. Working since 2019 at Meta, he is developing client-centric visions including actionable transition plans and transparent dashboards for continuous cross-platform client success. Before Meta, he worked with consumer goods, retail and digital clients on corporate strategy projects and M&A transactions with OC&C Strategy Consulting and EY Parthenon.
Storytelling goes here: Wie Meta Menschen und Marken durch Videos auf Facebook und Instagram verbindet
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
Torsten joined Meta 2016. As Head of Marketing Science DACH he is responsible for advertising effectiveness research and supports clients and agencies in the introduction of people-based measurement and the improvement of measurement standards for digital media.Prior to joining Meta, Torsten co-founded both companies SirValUse and nurago, focussing on User Experience and measuring users’ behavior in digital platforms. After the acquisition of these companies by GfK, Torsten built up the global product group GfK Digital Market Intelligence.
Storytelling goes here: Wie Meta Menschen und Marken durch Videos auf Facebook und Instagram verbindet
Tuesday, 17.05
14:30 - 16:00
Halle B2
German
As Head of Industry at Meta, Sandra is responsible for development of the Beauty, Care & Pharma business in the DACH region. She has been with Meta for close to 7 years, where she worked in multiple positions including Business Lead for the Central Europe region as well as Client Partner for FMCG in DACH.
Creators for Brand & Commerce – Wie Marken Creator Marketing auf Instagram erfolgreich für sich nutzen können
Tuesday, 17.05
12:30 - 14:00
Halle B2
German
Anouschka Berger is Head of Sales CPG at Amazon Ads in Germany. She has worked in the TV and digital advertising media industry for 23 years and is an experienced digital business executive across industries. Anouschka has a Diploma in Business Administration at the University of Applied Science in Cologne. Throughout her career, she remained passionate about empowering women, and advocating for female leadership in the digital space. Anouschka is a member and Amazon Ambassador of the Leading Executives Advancing Diversity (LEAD) Network in the Consumer Goods sector and part of Amazon Advertising's Equity, Diversity & Inclusion taskforce and sponsor of Women@Amazon Advertising workstream in Germany.
How brand messaging can help drive relevancy and performance
Wednesday, 18.05
10:45 - 12:15
Halle B1
German
Dan is based in the UK covering, global account customers. Dan has worked extensively with Small, Medium and Large Enterprises and also many of the world’s largest banks. Dan has a strong background with remote access, authentication and Mobile Security, he has spoken extensively on the subject authentication and customer security at events internationally. Dan is a Certified Information Systems Security Professional (CISSP) and has worked in Security for over 20 years.
Super Apps AGAIN - The 3 focus points to be fit for the future with Revolut + Vivid Money + OneSpan
Wednesday, 18.05
14:30 - 16:00
Halle B3
German
Dmitrii Zhamanakov is Head of Product for Daily Banking at Vivid. In addition to stops at SAP, Idealo, and eBay Kleinanzeigen, he founded an e-learning platform for learning the German language with over 2 million users back in 2010. At Vivid, Zhamanakov is responsible for Cards, Accounts, Payments, and Transfers. Together with his teams, he develops solutions to integrate Vivid into customers' everyday lives even more closely. In addition to a Master of Business Administration, Dmitrii Zhamanakov holds two Bachelor's degrees in Information Technology.
Super Apps AGAIN - The 3 focus points to be fit for the future with Revolut + Vivid Money + OneSpan
Wednesday, 18.05
14:30 - 16:00
Halle B3
German
Renate Schlösser is Chief Data & Analytics Officer at L'Oréal in Austria / Germany and is responsible for the areas of data governance, reporting and (advanced) analytics. Together with her team, she works to create value for the business from data and to transform L'Oreál into a data-driven organization. Before joining L'Oréal in 2018 as Head of Business Intelligence, she worked in various data-related positions in the telecommunications industry for seventeen years.
The Beauty & the Tech - How L'Oréal AT/DE drives data and consumer experience
Wednesday, 18.05
08:30 - 10:00
Halle B1
German
Since 2015, Konstantin has been the youngest German Master of Wine ever and thus one of only 420 people in 30 countries worldwide who can count themselves among this circle. The Master of Wine is the Olympus for wine experts and less than 10% of the candidates make it through the tough exams. In 2019, Konstantin was the only German to be selected by the WSET and IWSC institutions as one of the top 50 talents in the global wine, spirits and sake industry. His mission is to make sure that "Germany tastes better" and so he tries to bring people closer to wine. He also communicates with his 22k+ followers on Instagram and runs the biggest YouTube wine channel in Europe with over 30k subscribers.
Influencer Marketing & Wine – How Does That Work? Winefluencer And Master of Wine Konstantin Baum Meets Prosecco DOC
Wednesday, 18.05
14:30 - 16:00
Halle B6
German
Nicolas is a board member and co-founder of FIO SYSTEMS AG. Since 1999, the company in Leipzig has been developing web-based software solutions for the financial and real estate industry. FIO has been part of the Hypoport network since 2018. Nicolas is passionate about new IT technologies and the digitization of complex process chains. He is active as a footballer and in e-sports.
FinBanks und BankTechs - From Corporate Banking to Corporate Solution
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Thede started out in classic banking and now takes care of ideas and innovations. “Just do it!” is the motto. Thede loves changes and is passionate about implementing it. Through the transformation of Sparkasse Bremen into a network organization, the customer focus and innovation performance have further increased and a lot of creativity has been released.
FinBanks und BankTechs - From Corporate Banking to Corporate Solution
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Over the past 20 years, Anne has been closely involved in the corporate banking business at Sparkassen. As a corporate client advisor in the area of project financing and later as team leader, she knows the daily challenges of both the bank and the customer side. The topic of digitalization and process optimization in particular led her to FINMAS in May 2021, where she set up the corporate division and developed innovative solutions for the corporate customer business.
FinBanks und BankTechs - From Corporate Banking to Corporate Solution
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
For 13 years, Kirsten has been familiar with all facets of corporate banking business as a banker – from regional to international and from cash management to syndicated loan financing. In the course of building up a team for digital business models at the Hamburg location, she already had her first contacts with the Hypoport Group in 2017 and changed sides in 2021. At fundingport, you are responsible for the Sales department as well as for the Corporate Finance Platform.
FinBanks und BankTechs - From Corporate Banking to Corporate Solution
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Maria started in Venture Capital 10 years ago. After working in investment banking, she moved to HYPOPORT 5 years ago. Maria has structured equity and debt financing for more than 2 GW of renewable energy projects across Europe and has established a financing team in emerging markets. Her passion is renewable energies, digitalization, development financing and marathon running.
FinBanks und BankTechs - From Corporate Banking to Corporate Solution
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Markus started his career 8 years ago at Stadtsparkasse Düsseldorf. After his work in the field of leasing, factoring and commercial promotional loans, he took over the management of Direct & Payment Corporate Customers in March of this year. As project manager, he is also pushing forward the project “Multimedialer Mittelstand 2021. ” Markus finds enthusiasm in digitization, networking of media processes and team development.
FinBanks und BankTechs - From Corporate Banking to Corporate Solution
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Übersetzen Cedric is Innovation Manager at Stadtsparkasse Düsseldorf. He is responsible for structured innovation management from screening to the implementation of internal and external ideas and business models. In addition, Cedric is involved in strategic digital projects of the German Savings Banks and Giroverband and Finanz Informatik. He is passionate about digital business models, current trends in banking and the sports world.
FinBanks und BankTechs - From Corporate Banking to Corporate Solution
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Jutta Arlt started at Deutsche Bank 28 years ago after completing her studies in business informatics. After working in the IT bank application environment, she moved 20 years ago to focus on cash and treasury management sales and was responsible for this area for several German banks. Jutta Arlt has repeatedly restructured the handling of the topic of customer support in cash and treasury management in the private and public banking sector and has built up professional sales teams. Her passion is the development and connection between corporates and SME customers with advanced technology providers that digitize and streamline workflows and processes, as well as optimize data management and travel.
FinBanks und BankTechs - From Corporate Banking to Corporate Solution
Tuesday, 17.05
12:30 - 14:00
Halle B3
German
Richy Ugwu is a serial entrepreneur with more than ten years of experience in the digital economy. He has been the founder and CEO of the Berlin start-up unea since 2021. unea focuses on simplifying and optimizing the management of trade spend and promotional activities for suppliers and their retailers. Richy Ugwu was previously the founder and CEO of two corporate ventures - Intersport Marketing Services (IMS) and Retail Media Group (RMG), a joint venture of METRO Group and CECONOMY AG. He also founded several companies himself and the tech start-up Roq.ad and the direct-to-consumer malt beer brand Berliner Malz.
Trade Marketing, Shopper Marketing & Retail Media - The new era of marketing
Wednesday, 18.05
10:30 - 12:00
Halle B1
German
Dennie-Alexander Trost is Director Sales CE at InfoSum with more than ten years of experience in sales, business development and account management. He spent the last two years building his own company and returned to the technology sector in 2022, joining InfoSum. Previously, Trost was Market Lead DACH at Facebook, responsible for the Audience Network, and held a senior position at Xandr (then AppNexus).
Why is nobody dancing? - How Marketers Should Prepare for the First Party Data Future
Wednesday, 18.05
12:45 - 14:15
Halle B1
German
Ebba is Chief Marketing Officer at Melitta Kaffee, Bremen. After various positions at agencies and companies in Germany and abroad, including Henkel Skin Care and Leibniz PiCK UP!, she is now responsible for the marketing of the well-known coffee brand Melitta and consistently leads it into the future. Under her leadership, Melitta has been developed into an experiential D2C event brand and the entire product portfolio has been modernized and further differentiated. She is passionate about shaping the brand, the team, collaboration and the future.
The new generation coffee: How companies succeed in combining the potential of mass and niche
Tuesday, 17.05
08:30 - 10:00
Halle B6
German
Thomas first stepped into the topic Personal Branding an LinkedIn, when he was 18 years old and randomly flew to New York City without knowing anyone. In the US, he learned more about how Americans approach B2B Marketing and which huge role LinkedIn played in their strategies. After living in New York for 5 months, he set himself the mission to transfer the topic Personal Branding into the German and European business world. Now, two years later, Thomas and his team are a C-Level-Personal-Branding company based in Berlin Mitte managing over 250 C-Level-Profiles in Europe and Middle East.
C-level personal branding on LinkedIn: how to create a measurable return!
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Egon Wilcsek, VP of DACH, has been leading all regional activities at Emplifi / Socialbakers for 4 years. He is a proven social media and digital marketing expert from the very beginning with over 25 years of experience in companies such as censhare, Visual IQ, Adobe, Omniture and Siebel Systems. He has a degree in computer science.
Learn from the best. How Miele is mastering digital transformation in Social Media and Live Commerce
Wednesday, 18.05
12:30 - 14:00
Halle B2
German
Lisa is Industry Manager at Similarweb. As an eCommerce consultant, she has been monitoring market trends and developments in the German retail industry for 4 years and helps companies make data-driven decisions. Lisa lives in Munich and works closely with the DACH team.
eCommerce Intelligence: How to win market share on Amazon
Wednesday, 18.05
10:45 - 12:15
Halle B2
German
With over a decade of experience in advertising at leading brands, agencies, publishers and tech companies, Tanno has excellent and holistic commercial knowledge across both TV and digital platforms. He leads FreeWheel’s sales teams in Germany, Austria and Switzerland, and advises advertisers and agencies alike on their media & video strategies. Before joining FreeWheel, Tanno held senior sales positions at start up AppNexus. During his tenure, he established the first team in the DACH region spearheading the buy-side business. He continued his role as Sales Director after the company’s acquisition by AT&T and integration into Xandr.
Christopher offers a wide experience in Project and Data Management, focused on ERP, PIM and DAM within the retail and ecommerce industry. He has worked for several big brands, including Hugo Boss. Since 2016 he is leading the global initiative of handling product and partner data as Head of Global Master Data Management for the Swiss family owned company Victorinox.
Product information is the heart of omnichannel commerce. Can you leverage yours today?
Tuesday, 17.05
12:45 - 14:15
Halle B1
German
Marko Stuka has been active in the MarTech sector for over 7 years and advises national and international customers on digital topics. As Regional Sales Manager DACH at inRiver, he is responsible for sales in Germany, Austria and Switzerland. Marko studied business administration with a focus on sales and marketing and was able to turn his passion for digital media into a career. In his spare time, he advises his local soccer club 'Kickers Offenbach' on marketing topics.
Product information is the heart of omnichannel commerce. Can you leverage yours today?
Tuesday, 17.05
12:45 - 14:15
Halle B1
German
Dr. Moritz Lukas is the Vice President of Sales and authorized signatory of Taxdoo GmbH. After studying business administration, Moritz worked as a consultant in a leading management consultancy for several years. He then decided to focus on getting his PhD in finance. Moritz has been responsible for Sales at Taxdoo since 2017 and in this role he is in daily contact with online merchants and their tax consultants, in order to discuss suitable solutions for the VAT challenges of cross-border online trading.
Is everything 'OSSome' in terms of VAT? These pitfalls lurk in the EU-wide ecommerce
Wednesday, 18.05
10:45 - 12:15
Halle B3
German
Christian Gees is head of sales in EMEA at ChannelAdvisor. His core tasks include the acquiring and retaining of new business customers in the regions as well as expanding ChannelAdvisor's partner network. Christian is not only a dedicated salesman with many years of experience in establishing large, multicultural teams. He also brings with him an impressive track record with various leading e-commerce players as well as broad expertise in strategic planning, process development and change management.
Managed Services: The experts for ambitious e-commerce growth strategies
Wednesday, 18.05
14:45 - 16:15
Halle B4
German
Mareike Tatic, originally from the finance industry, has been working in the field of enterprise communication solutions for several years. Her technical expertise includes messenger and chatbot solutions as well as omnichannel contact centers. She joined Infobip, a provider of omnichannel engagement solutions, as Sales Director DACH in 2020.
Conversational Commerce in an Omnichannel Customer Journey
Wednesday, 18.05
14:45 - 16:15
Halle B2
German
Creative Multi Moment Marketing - a guide for brands to tackle the tech & tool landscape for building state of the art campaign frameworks
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Creative Multi Moment Marketing - a guide for brands to tackle the tech & tool landscape for building state of the art campaign frameworks
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Gesine Meitler was responsible for the implementation of numerous e-commerce and digital projects in the fashion and lifestyle sector as project manager and key account manager at superReal/Dept. Her focus was always on innovation, customer experience and a high design standard. Last year, Gesine Meitler was part of Dept's Business Development team, working on the go to market of new services for Dept Germany, such as Live Video Shopping and Virtual Spaces. Since this year, she has been responsible for marketing and business development for Dept Germany.
Time to enter a new world – how H&M's Open Innovation Lab H&Mbeyond explores the web3 with an immersive experience
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
David Pajung has worked for Dept as a project manager and key account manager in the area of e-commerce and strategy. Since this year, he has been leading an innovation & business development team for Dept, which focuses on identifying and developing new digital services in the area of ecommerce and marketing and implementing them together with customers. For example, Live Shopping, Conversational Experiences and Web 3.0 are topics that David and his team are currently working on together with clients.
Time to enter a new world – how H&M's Open Innovation Lab H&Mbeyond explores the web3 with an immersive experience
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Time to enter a new world – how H&M's Open Innovation Lab H&Mbeyond explores the web3 with an immersive experience
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Oliver Lange was born in 1981 and did his studies in Leipzig in Anglistics, Communication- and Media Sciences and Sports. During that time Oliver was working in fashion retail stores. He started working for H&M Germany as a Store Manager in 2011. From 2013 until 2017 Oliver worked as an Area Retail Manager, covering Berlin and the Baltic coast. In 2018 he founded the Innovation LAB Germany, which is working closely with the laboratory in Sweden but is also running local retail innovation projects which have the potential to change the industry according to the sustainability & digitalization. Since July 2020, Oliver is driving innovation and technology with the startups in Berlin while being the Head of H&Mbeyond.
Time to enter a new world – how H&M's Open Innovation Lab H&Mbeyond explores the web3 with an immersive experience
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Timo Wolf was born in 1991 and did his studies in Mittweida in Applied Media and Frankfurt/Main in Leadership Studies. During that time Timo was working in airport retail management and fashion retail stores. He started working for H&M Germany as a strategic HR L&D expert in 2017 focusing on leadership coaching and innovation methods. Since July 2020, Timo is driving innovation and technology with startups while being part of H&M's open innovation retail lab, based in Berlin.
Time to enter a new world – how H&M's Open Innovation Lab H&Mbeyond explores the web3 with an immersive experience
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Co-Founder & CEO at Timeless Investments. The first platform which fractionalizes collectibles and NFTs in Germany.
Win a Banksy & learn how to invest in things you love
Tuesday, 17.05
12:45 - 14:15
Halle B2
German
Alexander Baxmann (42), Head of Product Management ATV at Ad Alliance is responsible for the development of innovative Addressable TV (ATV) products. The ATV and TV expert was previously Director Business Development ATV at the technology specialist smartclip and was in charge for the expansion of the partner business and optimization of operational processes. Before that, he had already gained experience in the TV industry in various positions at Turner Broadcasting. Alexander Baxmann studied business administration at the LMU Munich and started his professional career at BMW and KJEW Investments in Sydney, among others.
Campaign Booster Addressable TV: How to use ATV smart in your media mix
Wednesday, 18.05
10:45 - 12:15
Halle B4
German
Robert Beckert, born in Duisburg in 1980 joined Ad Alliance in 2015 as Senior Conception Manager Innovation Development and is responsible for the development of new forms of advertising. Robert Beckert studied communication science at the University of Duisburg-Essen. After graduating, he started his career in 2009 as an online editor at RTL Disney Fernsehen, then moved to RTL interactive in 2010 as a conceptioner for video-on-demand, where he was responsible for the further development of TVNOW.
Context is everything - The meaning of context in a cookieless world
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Sebastian Busse is Director Addressable TV International at smarclip Europe – the leading video ad-tech platform shaping the future of video advertising — delivering advanced online video and addressable TV advertising solutions. Busse started his career in digital media sales at several digital agencies, including NetRange, VOD solutions, and IMG Media. Today, Busse brings over 15 years of extensive experience in the broadcast and online advertising industry and has gained a thorough understanding of both the buy and supply side. With his passion for online video, connected TV, and addressable TV advertising, Busse is often seen on stage sharing his vision about how to pave the way for a future of true, addressable TV.
All eyes on the ‘big screen’: Why the living room has become the place to be for advertisers
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Michael Möller (Director Digital at Visoon Video Impact) is responsible for all digital media channels at Visoon. This includes the media channels of Addressable TV, Connected TV, OTT and the classical digital business. The merge from linear TV and the digital TV is one of the core market driver and Visoon is one of the market leader in this area.
TV goes Programmatic - Programmatic advertising for addressable TV incl. panel discussion with Vodafone, Xandr and Visoon
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
In December 2018, Marcel started in Vodafone's newly created digital brand team. Since the beginning of 2022, as Senior Digital Marketing Manager, he has been responsible for the strategic and operational planning of digital advertising campaigns. Marcel holds a Bachelor of Science in Information Economics, which he obtained from TH Köln & Manchester Metropolitan University. He has been in the digital advertising industry since graduating in 2013. He has accumulated positions in the areas of affiliate, mobile and performance marketing, as well as in strategic partnership management, the latter at the HRS Group.
TV goes Programmatic - Programmatic advertising for addressable TV incl. panel discussion with Vodafone, Xandr and Visoon
Wednesday, 18.05
12:45 - 14:15
Halle B2
German
Andreas lives and breathes self-service analytics. Apart from focussing his master degree on this topic, he helped clients in his role as BI Consultant at a renowned Microsoft partner to fully leverage Power BI as a self-service tool. Since joining Tableau as a Solution Engineer in 2019 he helps organizations to be data driven and fully utilize Tableau as their new visual analytics platform. Apart from helping people to see and understand data, Andreas is an avid home cook and a music nerd.
How companies succeed in enabling self-service data analytics across all departments
Wednesday, 18.05
12:45 - 14:15
Halle B1
German
Kia built the sales structure at Podstars by OMR and strategically advised partners on podcasting advertising opportunities, so she has countless campaigns and learnings in podcast marketing to look back on. She now leads the Brand & Agency Partnerships team at OMR. The team manages all brands and agencies partnerships with OMR & Podstars, including all podcast campaigns that complete every good marketing mix. The team works with brands like AUDI, Lichtblick or Ipalat and knows all areas of OMR to be able to advise their partners in the best possible way.
Podcasts Unleashed - What’s up in 2022?
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Media Agency x Podstars by OMR Get-together
Wednesday, 18.05
07:00 - 09:00
Altes Mädchen Diele, Lagerstraße 30A, 20357 Hamburg
German
Vincent is CEO of Podstars by OMR. The Podstars GmbH is the official OMR Podcast Studio, producing, publishing and marketing podcasts since 2016. Today, Podstars consists of a team of over 70 creative individuals, including digital marketing specialists and experienced audio producers. Together, they advise partners on strategic advertising, develop audio formats that meet partner specifications and bring together advertisers and podcasters. Podstars delivers native advertising to over 100 podcast formats and is directly involved in the production of over 80 podcasts, including the OMR Podcast or FUSSBALL MML. Podstars is proud to have partnered with and developed branded podcasts for companies as Vodafone or Trade Republic.
Podcasts Unleashed - What’s up in 2022?
Wednesday, 18.05
12:45 - 14:15
Halle B4
German
Media Agency x Podstars by OMR Get-together
Wednesday, 18.05
07:00 - 09:00
Altes Mädchen Diele, Lagerstraße 30A, 20357 Hamburg
German
I was born 1981 in Bavaria, grew up in Berlin, and spent a high school semester in Alabama, USA. This shaped me and laid the foundation for my interest in different cultures and made me a globetrotter. Therefore, I did not complete my Bachelor's degree in International Business Economics in Germany, but in English in the Netherlands and Chile. I completed my Master's degree in Berlin with a diploma in Electronic Business. Since 2007 I live and work in Zurich in the fields of digital marketing and e-commerce. My passions are customer centricity, data based insights, innovation and creative communicative implementations.
Welcome to the Experience Economy: We show you how leading brands are turning customer insights into customer value.
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Michael Obermaier is Head of CX Practice and responsible for consulting existing and potential SAS customers on the topic of customer experience management in the entire DACH region. His main focus is on developing sustainable technology solutions together with customers based on current challenges. Before joining SAS, he held various management positions in the areas of sales, marketing, consulting and product management for various CRM and CX software manufacturers. In addition to his professional activities, Michael Obermaier also enjoys working with universities and technical colleges in order to inspire students for this topic.
Welcome to the Experience Economy: We show you how leading brands are turning customer insights into customer value.
Wednesday, 18.05
08:30 - 10:00
Halle B2
German
Marcel is a passionate athlete, business economist and entrepreneur for over 20 years. The founder and CEO of SPM Sportplatz Media combines his passions for sports and digital business models at SPM. He is responsible for the overall strategic direction of the company and drives the further development of the SPM digital portfolio and the SPM Sports Media Network.
How a sports app has topped the AppStore charts for 3 years and offers direct access to 4 million athletes
Wednesday, 18.05
10:45 - 12:15
Halle B2
German
"No time to rush!" As Head of Marketing at SPM Sportplatz Media, Niklas Fahrenholz combines his passion for sport with digital innovations and trends. With his marketing team, he is driving the further development and internationalisation of the team sports app SpielerPlus, is working on the brand development of the fitness brand SportlerPlus and is responsible for the B2B marketing of the marketing unit.
How a sports app has topped the AppStore charts for 3 years and offers direct access to 4 million athletes
Wednesday, 18.05
10:45 - 12:15
Halle B2
German
Julian Stank is an expert in digital marketing and programmatic advertising. At Adobe, he is a Solution Consultant for Adobe Audience Manager (Data Management Platform) and Adobe Media Optimizer (Search, DSP, DCO), helping Adobe's customers realize the value of technology in data-driven marketing. Previously, he worked as a Senior Account Manager at Efficient Frontier, directly supporting and advising advertisers on a technical and strategic level.Julian Stank has more than 9 years of experience in online marketing, specifically for the Search, Display and Social channels as well as in data management. He is a graduate of Kiel University of Applied Sciences in Business Administration.
Personalization Is the Engine, but Data Is the Fuel!
Wednesday, 18.05
10:30 - 11:30
Halle A1
German
Sabine has been working in the tech industry for more than 6 years with a strong focus on cloud solutions. She started her career in the field of Cloud-ERP for SAP. To get a holistic understanding of a company’s digital backbone, she complemented her knowledge in the IaaS and PaaS environment at Oracle. Since 2021, Sabine has been working as an Account Executive at Adobe, where she has already gained experience in the German and Eastern European region. In her sales role, she’s made it her mission to consult brands towards their digital transformation and support them in transforming the customer journey into a connected, contextual and personalized experience with the help of Marketing Automation technology.
We are human – let’s interact like it: humanizing the relationship between brand and customer at scale
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
James is a Solution Consulting Director at Wunderman Thompson and has 20 years of experience from the technology world. Before he joined Wunderman Thompson he was part of Adobe for almost ten years as a SME across multiple solutions. James is a highly experienced and trusted marketing technology expert who has assisted some of the world’s most recognizable brands with their digital transformation projects. He primarily focuses on enabling clients to understand the value of leveraging technology to deliver one-to-one personalized experiences at scale.
We are human – let’s interact like it: humanizing the relationship between brand and customer at scale
Wednesday, 18.05
08:30 - 09:30
Halle A1
German
Alex Jacobi ist Audio Visionär und Entrepreneur. Er ist Gründer der Kreativagentur "With love and data" sowie der Podcast Companies "podwatch.io" und sonarbird.io. Kreativität ist für ihn "Die Fähigkeit zur absurden Transferleistung". Das Magazin Businesspunk wählte ihn zu den 100 innovativsten Zukunftsgestaltern für 2022. Alex Lebensmotto ist: Die anderen haben auch keine Ahnung. In der OMR Masterclass wird er euch zeigen, wie Marken mit Hilfe von Liebe und Daten in die Audiowelt kommen.
Masters of the Audioverse: So profitieren Marken von Online Audio
Tuesday, 17.05
14:45 - 16:15
Halle B2
German
Daniela Kursawe ist seit 2013 bei RMS als Senior Digital Sales Managerin für die Vermarktung des Digitalportfolios zuständig und berät große Agenturnetworks, wie die GroupM. Die leidenschaftliche Sales Expertin treibt erfolgreich den Verkauf der Digitalprodukte des Audiovermarkters voran und ist Expertin für Online Audio, Programmatic Audio, Voice Advertising und Podcasts. Bevor die Marketingkommunikationswirtin in das Audiouniversum eintauchte, sammelte sie Branchenerfahrungen als Senior Sales Managerin bei Axel Springer, wo sie zehn Jahre crossmedial an unterschiedlichen Standorten tätig war.
Masters of the Audioverse: So profitieren Marken von Online Audio
Tuesday, 17.05
14:45 - 16:15
Halle B2
German