If brands in Germany want serious advice on social media and, above all, influencer marketing, they turn to Ann-Katrin Schmitz. In 2014, she co-founded one of the first influencer brands with her fellow student Farina Opoku, which Schmitz developed and managed into a lifestyle brand. This was followed by the home spa brand "NOLES" and her own conference. Today, the 34-year-old not only advises major corporations and brands with her team but has also become a personal brand herself with her entrepreneur podcast Baby Got Business.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.