About the speaker
In pretty much every sport, there's the debate about the GOAT, the "Greatest of All Time." In football, however, it's hardly a discussion. And there's a simple reason for that: Tom Brady. The former quarterback won the Super Bowl, the championship title of the U.S. NFL, a total of seven times—more than any single franchise in the league. For several weeks now, a life-sized bronze statue has stood in his honor in front of the New England Patriots' stadium, where he won six of his seven titles. A football helmet in one hand, the other raised in a celebratory fist. This is likely how fans most loved to see him. In 2022, the most victorious player in NFL history ended his active career as a professional athlete with the Tampa Bay Buccaneers. Since then, he has continued on the entrepreneurial path he embarked on years ago. With his health and wellness brand TB12 (standing for Tom Brady and his long-time jersey number 12), he built a business model in 2015 based on what always distinguished him as a player: an absolute focus on performance and health through supplements and nutritional tips. The next major step followed in early 2024. TB12 merged with his fashion brand, "Brady Brand," and the sportswear company "NOBULL," under which the new company now operates. Tom Brady himself is the second-largest shareholder. In parallel, Brady has launched his own films and documentaries through his production companies "199 Productions" and "Religion of Sports", as well as partnerships with entities like ESPN and Disney. The docu-series "Man in the Arena" immediately earned a Sports Emmy. With “Shadow Lion,” Tom Brady also co-founded the digital creative studio that is suitable for all projects. And for years, he himself has been a fixture in international pop culture. The Simpsons, South Park, Ted 2, cover athlete for the "Madden NFL" video game—his personal brand is huge. And it remains so after more than two decades at the pinnacle of the football world. How does one achieve that? And how do you translate that personal, athletic success into sustainable business models beyond sports? Tom Brady will provide the answers in May on the Conference Stage at OMR Festival 2026.
Tom Brady at OMR
In pretty much every sport, there's the debate about the GOAT, the "Greatest of All Time." In football, however, it's hardly a discussion. And there's a simple reason for that: Tom Brady. The former quarterback won the Super Bowl, the championship title of the U.S. NFL, a total of seven times—more than any single franchise in the league. For several weeks now, a life-sized bronze statue has stood in his honor in front of the New England Patriots' stadium, where he won six of his seven titles. A football helmet in one hand, the other raised in a celebratory fist. This is likely how fans most loved to see him. In 2022, the most victorious player in NFL history ended his active career as a professional athlete with the Tampa Bay Buccaneers. Since then, he has continued on the entrepreneurial path he embarked on years ago. With his health and wellness brand TB12 (standing for Tom Brady and his long-time jersey number 12), he built a business model in 2015 based on what always distinguished him as a player: an absolute focus on performance and health through supplements and nutritional tips. The next major step followed in early 2024. TB12 merged with his fashion brand, "Brady Brand," and the sportswear company "NOBULL," under which the new company now operates. Tom Brady himself is the second-largest shareholder. In parallel, Brady has launched his own films and documentaries through his production companies "199 Productions" and "Religion of Sports", as well as partnerships with entities like ESPN and Disney. The docu-series "Man in the Arena" immediately earned a Sports Emmy. With “Shadow Lion,” Tom Brady also co-founded the digital creative studio that is suitable for all projects. And for years, he himself has been a fixture in international pop culture. The Simpsons, South Park, Ted 2, cover athlete for the "Madden NFL" video game—his personal brand is huge. And it remains so after more than two decades at the pinnacle of the football world. How does one achieve that? And how do you translate that personal, athletic success into sustainable business models beyond sports? Tom Brady will provide the answers in May on the Conference Stage at OMR Festival 2026.
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