Back in 2012, while still student at Harvard, Will Ahmed—then captain of the varsity squash team—developed a wrist-based wearable that could track a variety of body metrics, like heart rate. This marked the starting gun for the next wave of health tech and wearables, and WHOOP remains a key player in the space to this day. Under Will Ahmed's leadership, the company has raised hundreds of millions of dollars from notable VCs like SoftBank and IVP. But it has also won over many of the world's highest performing people: football superstar Cristiano Ronaldo, tennis pro Aryna Sabalenka, and singer Niall Horan are just a few on the long list of individuals who use or have even invested in WHOOP. What is little known, however, is the special role the city of Hamburg has played in this global success story from the start. The American tech company’s Head of Design is Martin Oberhäuser, founder of the Hamburg-based "Bureau Oberhäuser." For over a decade, he has worked closely with Will Ahmed, profoundly shaping the WHOOP product design and visual identity.
Back in 2012, while still student at Harvard, Will Ahmed—then captain of the varsity squash team—developed a wrist-based wearable that could track a variety of body metrics, like heart rate. This marked the starting gun for the next wave of health tech and wearables, and WHOOP remains a key player in the space to this day. Under Will Ahmed's leadership, the company has raised hundreds of millions of dollars from notable VCs like SoftBank and IVP. But it has also won over many of the world's highest performing people: football superstar Cristiano Ronaldo, tennis pro Aryna Sabalenka, and singer Niall Horan are just a few on the long list of individuals who use or have even invested in WHOOP. What is little known, however, is the special role the city of Hamburg has played in this global success story from the start. The American tech company’s Head of Design is Martin Oberhäuser, founder of the Hamburg-based "Bureau Oberhäuser." For over a decade, he has worked closely with Will Ahmed, profoundly shaping the WHOOP product design and visual identity. Next May at the OMR Festival, Founder & CEO Will Ahmed and Head of Design Martin Oberhäuser will reveal how this unique partnership came to be, how WHOOP successfully established a subscription model in a competitive market, and what the future holds for the company.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.